2010.10.07. Le Cloud Computing pour les N...ouveaux - Loic Simon - Club Alliances IBM
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Collection de slides sur le Cloud Computing préparée pour l'animation d'un atelier de travail avec des partenaires [revendeurs, VAR, intégrateurs, éditeurs... de Best'Ware : Jargon, marché, usages, écosystème, risques, opportunités, étapes de démarrage... du Cloud Computing - Focus sur le rôle des revendeurs.
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2010.10.07. Le Cloud Computing pour les N...ouveaux - Loic Simon - Club Alliances IBM
- 1. Le Cloud pour les N…ouveaux ! Jargon, marché, usages, écosystème, risques, opportunités, étapes de démarrage... Pieds sur Terre Tête au dessus des Nuages Loic Simon [email_address] Octobre 2010
- 4. Cloud = Industrialisation [automatisation] de l’Industrie Informatique Banks use automated teller machines to improve service and lower cost. Manufacturers use robotics to improve quality and lower cost. Telcos automate traffic through switches to assure service and lower cost.
- 6. There are a lot of “*-as-a-Service” models being discussed, but 3 major categories emerge Infrastructure-as-a-Service Platform-as-a-Service Software-as-a-Service Servers Networking Storage Middleware Collaboration Business Processes CRM/ERP/HR Industry Applications Data Center Fabric Shared virtualized, dynamic provisioning Database Web 2.0 Application Runtime Java Runtime Development Tooling Computing on Demand Private Test Cloud Market Examples IBM Examples
- 7. … . Mais on peut aussi y rajouter une 4èe couche, le BPaaS…
- 8. « Everything as a Service »
- 9. Privé, Public, Communautaire, Hybride… Third-party operated Third-party hosted and operated Enterprise data center Enterprise data center Private cloud Hosted private cloud Managed private cloud Enterprise Shared cloud services A Enterprise B Public cloud services A Users B
- 15. Place des Services Cloud [IT] dans la dépense IT Mondiale… selon IDC… en Septembre 2009… 44 17 0 100 200 300 400 500 600 2009 2013 Worldwide IT Spending ($ billion) 359 416 Source: IDC, September 2009 IT Cloud Services On-Premise IT 5% 10% CAGR 26% 4%
- 16. Un marché en très forte croissance… de $ 70B en 2010 à $ 175B en 2015 Notes: Includes both direct providers of cloud services and components suppliers, Data represents a worldwide view across both LE and SMB Source: IBM (MI), IDC, CIO magazine, BCG analysis $47B 2008 $126B 2012 ($B) 27% 40% 23% CAGR 0 50 100 Cloud Spending by Sub-Market Business Services Infrastructure Services Components Supply $47B market in 2008 growing at 28% CAGR will reach $126B in 2012 Sales of Cloud-enabling, hardware, software and services to enterprises and service providers Platform and Infrastructure as a service offerings that deliver flexibility & cost savings to clients Business processes and software as service delivered as horizontal and industry vertical solutions
- 19. Les DSI se posent plein de questions ! Comment planifier et démarrer ?
- 21. Concerns about data security and privacy are the primary barriers to public cloud adoption Percent rating the factor as a significant barrier (4 or 5) Respondents could select multiple items 69% 54% 53% 52% 47% Security/privacy of company data Service quality/performance Doubts about true cost savings Insufficient responsiveness over network Difficulty integrating with in-house IT What, if anything, do you perceive as actual or potential barriers to acquiring public cloud services? Source: IBM Market Insights, Cloud Computing Research , July 2009. n=1,090
- 22. Cloud : Bénéfices perçus… Source: IDC Enterprise Panel, 3Q09, n = 263, September 2009 (Scale: 1 = Not at all important 5 = Very Important) 54.0% 63.9% 64.6% 67.0% 68.5% 75.3% 77.7% 77.9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Seems like the way of the future Sharing systems with partners simpler Always offers latest functionality Requires less in-house IT staff, costs Encourages standard systems Monthly payments Easy/fast to deploy to end-users Pay only for what you use
- 23. Propension à vouloir recourir au Cloud par domaine : (Scale: 1 = Very Unlikely 5 = Very Likely) Source: IDC Enterprise Panel, 3Q09, n = 263, September 2009 48.6% 49.1% 49.8% 50.6% 51.3% 52.9% 54.8% 55.1% 55.6% 59.4% 66.9% 67.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% IT/Information Security Application dev/test/deploy platform Business Intelligence/Analytics Server capacity on demand IT Management software Storage capacity on demand Data/Content Distribution services Personal productivity apps Business apps (CRM, HR, ERP) Data Back-up or Archive services Web applications/Web serving Collaboration applications
- 24. La proposition de valeur du SaaS ! Avec le SaaS, vous ne louez PAS un LOGICIEL , vous souscrivez à l’expertise d’un prestataire de SERVICE !
- 25. Où est la vraie valeur du SaaS ?
- 26. Avec le SaaS, les PME ont accès aux Solutions des grandes entreprises # de clients Diminution des barrières à l’entrée grâce à la diminution des coûts de ventes et des coûts d’opérations CA M€ 20 10 Les PME ont accès aux mêmes fonctions que les Grandes Entreprises
- 29. Workloads : Offres du MARCHE délivrées dans un modèle cloud Poste de Travail Test et développement Training Traitements transactionnels complexes Applications propriétaires ou fort besoin de paramétrage Backup et restore Archivage Disaster recovery Collaboration et e-mail Web conferencing Données hautement sensibles En cours de mutation Pas encore prêt CRM (salesforce mgt) Early ERP Infrastructure
- 32. « Cloud Computing will reshape the Vendor Landscape » [Gartner] Source: Gartner, Slicing the Cloud vertical, ‘Cloud Computing will reshape the Vendor Landscape’
- 33. Exemples SaaS / Cloud : Une variété d’ acteurs et encore beaucoup de Canada Dry !
- 34. Tsunami pour les Hébergeurs !
- 35. Le Cloud et ses Acteurs clés menacent les modèles de business des hébergeurs
- 36. Tsunami pour les Revendeurs et les Intégrateurs !
- 37. Show me the Money ! Source: 2010 State Of The Market: 10 Things You Need To Know – Channel Web (CRN)
- 38. Les nouvelles Missions du Channel dans le Cloud Consulting Cloud Revente de capacités Cloud Revente de composants Cloud Construction de Clouds Opérateur de Clouds Réalisation de services Cloud Bouquet d’applications Saas Fourniture via le cloud d’un bouquet applicatif sélectionné autour d’une industrie verticale ou d’un domaine métier Revente de capacités de traitement facturées en pay-per-use à partir d’un cloud public Hosting et administration de clouds Prestation de conseils aux clients sur la stratégie, la conception et la maîtrise d’oeuvre de clouds Planification, construction, intégration et gestion de services cloud pour les clients Revente de serveurs, stockage, réseau, middleware et appliances pour construire une infrastructure cloud Mise en oeuvre de clouds privés et hybrides
- 41. Pour un Editeur, mettre en place un Business SaaS nécessite d'adresser au moins 5 aspects clés : Délivrer une Solution [Opérer] Intégrer une Solution chez le Client [Installer] Intégration Gestion du Changement Business Consulting Architecture de l’Infrastructure Plateforme de développement [PaaS] Architecture de l’Application Infogérance Plateforme opérationnelle [PaaS] Architecture de Délivrance du Service Développer le Business [Vendre] Génération d’Opportunités et Avant-Vente Recrutement et Formation des Partenaires Stratégie Marketing Packager une Solution [Packager] Opérations SaaS et Services aux Clients Canaux de Marketing et de Distribution Packaging de la Solution IBM, ses Partenaires Plateformes SaaS et le Club Alliances vous apportent : de l’Expertise [Conseil, Modèles, Meilleures pratiques…] & des Services [Support, Compétences, Ressources, Plateformes…] HCM Développer une Application [Créer]
- 42. Pour surfer le Cloud, Mouillez-vous, MAINTENANT ! Démarrez Testez Essayez Apprenez Révisez !
- 43. Rejoignez des Galaxies pertinentes pour vous !
- 45. “ Now, in 2010, as the global economy begins to recover, we must accelerate the execution of our strategies , continue to drive productivity and return to revenue growth. This is primarily about four key plays: smarter planet; analytics and optimisation; cloud and next generation data centers ; and growth markets.” Sam Palmisano, IBM CEO - January 2010
- 47. L’Offre Cloud IBM est en plein Essor ! BI / Décisionnel Collaboration Développement & Test Desktop & PDA Infrastructure Stockage Infrastructure Capacité de traitement Processus Business Lotus Live Smart Business Dev & Test Smart Business Expense Reporting Smart Analytics Cloud Computing on Demand CloudBurst Build Cloud Services Desktop Cloud Deliver Cloud Services Smart Storage Cloud
- 48. Exemples de Services possibles autour des offres Cloud de fournisseurs comme IBM GTS. IBM Cloud Services Offerings Virtualization, Consolidation & Migration Services Transition / On-boarding Services Connectivity Services Proof of Concept Asset / Data Disposal Services Asset Discovery & Mgmt Image & License Mgmt Cloud Readiness Assessment Level 1 Help Desk for Infrastructure Services Healthcheck Services
- 51. Possible additional Business Partner services surrounding the IBM Smart Business Dev / Test and Production Workloads on the IBM Cloud Image Management Level 1 helpdesk Persistent Storage Readiness review Networking Business Continuity
- 52. Possible additional Business Partner services surrounding the IBM Smart Business Desktop on the IBM Cloud Assist the client with help and support challenges with a chargeable level 1 helpdesk Only applications that can be virtualised can be hosted on a cloud, so help your client identify and virtualise selected applications Manage the virtualized access and the images Enable business and IT availability and continuity, for both normal day-to-day and unusual/crisis operations using IBM’s BCRS services Offer your client the right software licenses for the virtualised environment Supply the thin clients Establish client security and access policies Support services to maintain and improve the availability of the IT infrastructure. Level 1 helpdesk Desktop Virtualization Consultancy Image Management Business Continuity Software Licensing Hardware Security Maintenance and Technical Support IBM subject matter experts to undertake an assessment review to design a roadmap and help the client build their own business case IBM Assessment Review * Following on from your desktop virtualisation consultancy, you perform if going to the cloud is the right path forward Readiness review * Networking IBM is “supplying the dialtone” so you can supply the networking services * Under consideration
- 53. Problème : comment intégrer moyens internes et cloud ? ?
- 54. Thousands of Customer Integrations Connecting Cloud & Enterprise IBM Cast Iron Enterprise ? Applications Infrastructure Platforms
- 55. IBM aide ses partenaires Cloud à développer leur Business
- 56. Le Club Alliances , un Incubateur SaaS & Cloud d’IBM en France www.cluballiances.com
- 57. « Powered by IBM », les éditeurs, intégrateurs & consultants du Club Alliances allient leurs compétences pour apporter aux entreprises des Solutions Métier en mode « as-a-service » Solutions-as-a-Service Métier www.cluballiances.com
- 58. Des Solutions Business Pour des Métiers & des Fonctions… Métier BANQUE MEDIA SANTE DISTRIB Etc… DAF Démat DSI Etc… Vente Marketing Fonction DRH INDUSTRIE Etc…
- 63. Contact ! The best way to predict the future is to invent it - Alan Kay Loic Simon [email_address] +33 6 76 75 40 71 linkedin.com /in/ loicsimonibm twitter.com / cluballiances cluballiances.com leblogducluballiances.blogspot.com Business Development Executive Club Alliances Business Partner Organization IBM France
- 64. Merci !
Notes de l'éditeur
- Local calls were made through human “Operators” well into the 1950’s. In many parts of the country you could only make long distance calls through an Operator well into the 1970’s. Automation was required in order to be able to keep up with increasing call volumes. The standardization of the Ford assembly line was later improved with the Toyota Production System and the implementation of new technologies, e.g. robotics. To be able to deliver the service provided by ATMs, tremendous breakthroughs in standardization were required – to all you to conduct transactions from any machine, without regard to whether you have an account with the owner of the machine.
- When it comes to delivering a cloud deployment there is a spectrum of deployment options available for you to choose from. The most common and written about is the public cloud option like Amazon Elastic Compute Cloud (EC2), or Google Apps. These cloud deployments allow any user with a credit card to gain access to the resources. To a private cloud deployment where all the resources are owned, managed and controlled by the enterprise. To gradations in between from third party managed, to third party hosted, to a very common emerging model called “shared cloud services” or “member cloud services.” Here you must be a member to access the services, and they can be made available to you typically in a shared resources option or a dedicated resources option, depending on your needs and configurations. It is this last model where IBM has offerings call IBM Smart Business Services on the IBM Cloud. Finally you can merge the options between public and private and create what has been coined a “hybrid cloud”. When it comes to deciding which cloud delivery option you want to choose it needs to tailored to the business, the time and money requirements, and the availability of the resources. There is a spectrum of delivery options, and there is no single right way. Private Implemented on client premises Client runs/ manages Managed private cloud Third-party operated Enterprise owned Mission critical Packaged applications High compliancy Hosted private cloud Internal network Third-party owned and operated Standardization Centralization Security Internal network Mix of shared and dedicated resources Shared Cloud Services Shared facility and staff Virtual private network (VPN) access Subscription or membership based Shared resources Public Cloud Elastic scaling Pay as you go Public Internet A Hybrid cloud solution is some mix of private and public integrated with your traditional IT to deliver the cloud solution to the end user and can involve any of the public to private options.
- Of note, our study also identified that for now organizations are much preferring a private cloud deployment to either public or hybrid. In deciding to deploy with a private or public option requires one to consider the trade-offs in benefits, security, governance, and customization.
- We also asked our panel of 1,090 what factors would keep them from using a public cloud service. Respondents could select multiple items and were asked to rank factors of a scale of 1 to 5, where "1" means "Not a Significant Barrier" and "5" means “A Very Significant Barrier." Concerns about security and privacy of company data represent the most significant barrier to public cloud services. Concerns about service quality – both the computing services and responsiveness of delivery over the Internet – also ranked high, as did doubts about the promises of cost savings.
- Exemple: Sous gouverneur Banque de France, exemple: automotive industry au Japon
- Plan & Prepare As customers take steps to plan for cloud, there are two paths that can be taken concurrently. One is conditioning their infrastructure, and the other is creating a strategy Conditioning the infrastructure Virtualization, standardization & automation are important elements to consider when preparing an infrastructure to become more dynamic and ready for cloud. Utilize the advanced virtualization capabilities of your server systems such as PowerVM Pool your storage with SAN Volume Controller Automate processes like provisioning with Tivoli Provisioning Manager Implement accounting solutions such as Tivoli Usage and Accounting Manager Define a cloud strategy & roadmap Without a strategy, Cloud computing can be a threat to the CIO and the IT team Reduced control of IT services delivered over the Internet Perceived cost gap between a cloud service delivered by providers outside of the IT team and “traditional” services delivered by IT With a strategy, Cloud computing is a huge opportunity for the CIO Lower costs, more responsive IT, optimized delivery Greater range of services and capabilities Greater visibility in billing / chargeback to LOBs Better control of the users’ systems, desktops, and services access Assess cloud deployment models, understand cloud service options and most appropriate workloads - Plan cloud strategy and roadmap - Engage with your IT leaders and IBM in an interactive workshop to determine your cloud computing benefits and opportunities - Workshop will result in: Assessment of business value and development of business case for cloud computing Strategy and plan for ROI and cloud delivery model Personalized infrastructure maturity model and cloud readiness assessment Roadmap to successful implementation Choose an initial project Test & Deploy Start with an isolated cloud deployment such as test & development. It is one of the workloads most suited for cloud. Standardize chosen systems and applications Virtual system configurations and application stacks must be standardized so they can easily be provisioned from the resource pool when required Create flexible systems with advanced IBM virtualization technology and service management Virtualized IBM systems and a service catalog are basic requirements for this kind of pilot Add self service, request-driven provisioning capability Tivoli Service Automation Manager will provide this capability IBM also has a GTS offering to help create a Test & Development private cloud in a customer data center. Extend & Evolve Use trusted cloud services to supplement data center capabilities. Delivering capabilities and products ‘as a Service’ is one of the fundamental premises of cloud computing. Many services can be delivered from a cloud. Three most popular are: Infrastructure as a Service (IaaS) -- Computing on Demand is an example of an IBM IaaS offering Platform as a Service (PaaS) -- LotusLive is an example of an IBM PaaS offering Software as a Service (SaaS) -- Rational AppScan is an example of an IBM SaaS offering
- This may be harder to see but what you really need to look at is the red arrow. This comes from a survey done this year about the channel – the top 10 things you need to know – where is the money? This is from ChannelWeb/CRN. And way at the bottom is Cloud, last year. This year it’s number two according to the partners they interviewed.
- Although certainly not exhaustive, these are the primary roles we see evolving today among cloud IT providers. Again, these are likely to change and morph over time as the industry matures, but they provide you a starting point to think about what roles your company will play as cloud computing solution and/or service provider. You may choose to specialize in only one role, such as a cloud builder or reseller of services, or you may develop a strategy to play multiple roles. For example, you can be a reseller of IBM servers, storage, and middleware components and help your clients build out their private clouds and integrate public cloud services. Let’s now see how these roles fit into the business model options we just talked about in the previous slide….
- As you make the shift from traditional IT reseller, to cloud services provider, it’s important to understand the change in business models and what it will mean to your revenue and profit flow. Providing cloud technologies to your clients will be BAU with transactional revenue and traditional margins. Providing services to help clients build private clouds will drive project-oriented labor revenue. Both of these sales will yield revenue and profit “up front”, as you may be normally used to. However if you are providing your own cloud service, or reselling a vendor’s cloud service, apart from traditional consulting revenue, you will typically see a revenue annuity stream that spreads the revenue and profit out over the life of the contract. This is a model well known by Managed Service Providers. Now let’s talk about the specific offerings from IBM that you can make money selling today….
- With IBM Smart Business Development and Test on the IBM Cloud, you can access and pay for development and testing resources as you need them. With no infrastructure to maintain, you can avoid up-front capital expenses and reduce your overall operating costs. You can also set up new testing environments in minutes versus weeks while improving the quality of testing by helping reduce configuration errors. IBM has experienced up to 50 percent in operational cost savings and 30 percent in quality improvements. 1 Our cloud computing environment can provide flexible, enterprise-oriented delivery models that can help you more securely partition your environment—virtual and dedicated. Optional on-boarding services can also help your developers initiate their accounts and get started right away. Built to support the needs of an enterprise, our compute cloud infrastructure helps provide a security-rich, reliable and collaborative development and testing environment. The graphic on the slide is the ibm.com Web page for Development and Test on the IBM Cloud. 1 Based on results from IBM’s Technology Adoption Program. Client-specific results can only be ascertained after a return on investment analysis.