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Delivering service through intermediaries and electronic channels

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This document discusses strategies for effective service delivery through intermediaries. It identifies key service intermediaries like franchises, agents/brokers, and electronic channels. It outlines benefits and challenges of delivering service through each intermediary from the perspectives of both the service provider and deliverer. The document concludes by listing strategies for managing service delivery through intermediaries, including measurement, control, empowerment, and partnering.

BusinessÉconomie & finance
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Chapter 13 Delivering Service Through Intermediaries and Electronic Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives for Chapter 13: Delivering Service through Intermediaries and Electronic Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Service Provider Participants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Issues Involving Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object]
Services Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Table 13.1 Benefits and Challenges for Franchisers of Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits Challenges
Table 13.1 ( Continued ) Benefits and Challenges for Franchisees of Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits Challenges
Table 13.2 Benefits and Challenges in Distributing Services through Agents and Brokers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits Challenges
Table 13.3 Benefits and Challenges in Electronic Distribution of Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits Challenges
Strategies for Effective Service Delivery through Intermediaries ,[object Object],[object Object],Control Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Empowerment Strategies Partnering Strategies

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Delivering service through intermediaries and electronic channels

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