Reperes Sensometrics 08 Driver Studies Using Bayesian Networks
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Reperes Sensometrics 08 Driver Studies Using Bayesian Networks
- 1. Studying consumer drivers with Bayesian Networks Sensometrics meeting – St Catharines, Ontario – July 21st 2008
- 11. Using the model… to understand the precise role of each driver The experience of the product by the mother, even before the baby eats the product, will impact … Mother sensory evaluation Probability that overall opinion >= 7 1. Overall Liking Probability that health benefits are perceived 2. Also perceived health benefits Mother sensory evaluation
- 12. Using the model… to understand the combination of drivers PERFORM LOOK STAGE AS A SCREENING PROCESS ! Imagine the mother is not satisfied by the sensory properties. But what happens if the baby seems happy though ? 2. BUT the baby seems happy Probability that overall opinion >= 7 = 9% (+ 6 points only !) + 1. Mother NOT satisfied by the sensory properties - 3% Mother sensory evaluation Probability that overall opinion >= 7
- 18. THANK YOU FOR YOUR ATTENTION ! Jouffe Lionel Managing Director [email_address] Craignou Fabien Data Mining Department Manager [email_address]