Plus d'informations sur : https://goo.gl/UV5JlX
Élaboration d'une campagne de communication stratégique pour aider et promouvoir l'association VAINCRE L'AUTISME afin de les aider à récolter des dons et gagner en visibilité.
Projet réalisé par : Louis Amiot, Gaspard Chavardes, Mohamed-Ali Hazgui, Youssra Manad, William Praszezinski
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Détails de l'école : https://goo.gl/ilZZSW
Dossier d'admission : https://goo.gl/JoUVXt
Détails des admission : https://goo.gl/hNw6NM
4. BRAND DNA
Protect and defend sick children, make everyone aware of
the disease and innovate in term of treatments.
Main efforts are on the research to try to eradicate the disease
6. SWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
- Several great partners
- Michel Leeb is the godfather of the association
- Generalist association for all type of autism
- One of the only association to make
some commercial campaigns
- Small, poor and unknown association
- Has been godfather
- French government isn’t doing enough to
help this cause
- Become the voice of Autism in France
- Make this cause known to everyone
- Misknown disease not understood well
enough by the public
- A lot of small independent associations
- People give to general associations
- People are bored with associations soliciting them
7. SWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
- Several great partners
- Michel Leeb is the godfather of the association
- Generalist association for all type of autism
- One of the only association to make
some commercial campaigns
- Small, poor and unknown association
- Has been godfather
- French government isn’t doing enough to
help this cause
- Become the voice of Autism in France
- Make this cause known to everyone
- Misknown disease not understood well
enough by the public
- A lot of small independent associations
- People give to general associations
- People are bored with associations
soliciting them
9. PERSONAS
CYNDIE
37 years old
- Sales clerk in a clothing shop
- Mother of three children
who are 7 and 12
- Sensitive to emotional campaigns
JEAN
30 years old
- CEO
- Father of a 6 year old kid
- Sensitive to campaign with strong
and out of the ordinary messages
PATRICIA
33 years old
- Housewife with two children
who are 3 and 7
- Wants to join a charity because
she has a lot of free time
10. PROBLEMATIC
Make people give up their stereotypes and make them wonder what this
disease really is and how they can help the cause.
17. TIMELINE
February March April May
2nd February 2017
Instagram account launch
25th April 2017
Facebook video
Street Marketing
16th April 2017
2nd April 2017
Instagram video
Facebook video
26th March 2017