Business travel represented 15% of the global tourism economy in 2015 with 1,18 trillion dollars U.S*. The choice of accommodation is made early in the business travel organisation and corresponds to the second spending item. Even though companies tend to chose hotels (in 98,2% of the cases** as their preferred accommodation, business travel is a real opportunity for vacation rentals too. Business travellers are on the rise and online distribution can be an answer to capture the demand. Airbnb and MagicStay have understood the interest of such a target and propose special services dedicated to business travellers. Business travellers search to answer various needs while organising their stay, such as travel motivation, destination, length of stay, travel frequency... and Internet has become the first tool to be used for business travel organisation. The various criteria can be used as a leverage by vacation rental owners/managers to attract professionals. This webinar aims to give you some tips on how to combine them with a sharp online distribution strategy. 1/ "Business e-tourism" 2/ Adapt your offer to Business travellers' needs 3/ Capture the demand on the online distribution platforms Audience : vacation rentals, smal and medium capacity hotels. Sources * statista.com ** economie.gouv.fr

1. Thursday, July 28th - 5pm (UTC)
Speaker : Ingrid Lozoya
Vacation Rentals: How to Attract Business Travelers Online?

2. Introduction
They tend to be wealthier so
they spend more money
and bring business to the
surrounding area, but most
importantly: they are often
repeated guests!
Business travelers…
are the type of customer that
everyone in the hospitality
industry wants to attract.
Why?

3. “Business e-tourism”
Adapt your offer to Business travelers’ needs
Capture the demand on the online distribution platforms
aims to give you some tips on online distribution strategy:This
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4. “Business e-tourism”
E-tourism is the digitisation of all the processes and
value chains in the tourism, travel, hospitality and
catering industries that enable organisations to maximise
their efficiency and effectiveness.
(Buhalis 2003)
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5. Business travel projected to grow:
The GBTA BTI™ Outlook – Annual Global
Report & Forecast
Booking.com says that nearly one on five of its users books hotels and
other accommodation through it for business travel. (In the US, about a
third of those bookings are places other than hotels, such as apartments.)

6. China business travel
will increase by 61% over the next 5 years,
from $261 billion in 2014 to $420 billion in
2019.
China will pull away as the global
leader in business travel over the
next five years,”Another market to
watch is India..

7. This essentially means that they are now having the greatest
influence on the travel industry as far as
expectations and services are concerned.
Why?
Expedia travel survey
Millennials ( 80’s-90’s)
are traveling for work more often than older colleagues.
by the end of this decade more than half of business travelers will be millennials.

8. SO, If your property is busy on weekends but quiet during the week…
But just, how can you attract them to stay at your property
Business travelers could be your ticket to improve
occupancy.

9. The challenge of e-Tourism consists:
combining"traditional" marketing
techniques with the most advanced
marketing solutions
Internet plays a major role.

10. If we don’t use it, Very limited ability to access the market directly

11. Adapt your offer to Business travellers’ needs
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A good online marketing plan should consider:

12. Possibilities of designing a product online more competitive,
personalized, flexible and integrated with other tourist providers.
"Instant
Booking" offers

13. Secured payment
Front office

14. all-inclusive rates
Manage my bookings,
rates and availabilities
modern way
Make more loyal hotel guests

15. Booking details
Fix a price policy more competitive for customers, flexible,
personalized and dynamic according to the demand and the
competition.

16. 16
The booking habits and influences of business travelers in the US

17. Capture the demand on the online distribution platforms
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For decades it was a given that business travelers would stay in hotels, but the fact that
Airbnb has recently launched a business travel program signals that times have
changed.

18. What is Airbnb for Business?
If the company is signed up,
the client can charge trips
directly to them.
Hosts who upgraded their services
and amenities to welcome business
travelers.
Coupon for any
Airbnb stay.

20. Thank you!