Place Marketing Forum 16 Speakers: the greet meeting of place marketing, at the Congress Center of Aix-en-Provence (France), 09th and 10th of March 2016 !

1. Biographies
LAUREATES
Fabrizio BARBIERO (Italy)
Degree in law and master in general management, Fabrizio is, since
2005, Public manager at the EU Funds and Economic
Development, Smart Cities Department of Municipality of Turin.
His main activities are: Designer and Manager of social innovation
policy "Torino social Innovation", program to develop social
innovation local ecosystem; Designer of Torino Center of Open
Innovation; Co-designer of "INNOVA.TO": a smart competition for
public employees to trigger new innovative ideas; Designer and
Manager of services for SMEs, he designed the project "FaciliTO" (winner of European enterprise
promotion award 2012). He was also Manager of different European projects (URBACT; CIP; INTERREG,
H2020...) on social innovations, clean tech, and public procurement of innovation themes.
Juan Carlos BELLOSO (Spain)
Juan Carlos is a renowned international expert with more than 20 years of
relevant experience in the image, development and promotion of places
and destinations, based in Barcelona. He has provided strategic consulting
services to many cities, regions and countries around the world in the area
of place strategy, branding and promotion, from design to implementation.
Juan Carlos is founding member and member of the board of ‘Barcelona
Global’, a private, independent and not-for-profit civil society platform
made up of business leaders, professionals and entrepreneurs committed
to Barcelona and its future; founding member and general manager of the
International Place Branding Association; expert member of Best Place – European Place Branding and
Marketing Institute; member of the Advisory Board of CityNationPlace; member of the ‘Observatorio
de Marca e Imagen País’ based in Bogotá among other organizations.
Michele FATIBENE (Italy)
BA in Political Science, he worked at the Europe Direct Centre of the Province
of Torino, for the realization of youth policies and urban regeneration for the
Municipality of Torino. From 2011, He is involved in Torino Smart City project,
at the Department of Policies for Innovation and Development, Environment
– City of Torino. He is also co-creator of Innova.TO, a call for promoting
social innovation inside the Local Public Administration.

2. Jean-Philippe GOLD (France)
Jean Philippe Gold is Director of the Regional Tourist Board of Picardie, host
of a new editorial approach and governance around the brand "Esprit de
Picardie" and author of a thesis on new strategies for tourism development,
governance and value creation in tourism. He got an experience economy
certification in USA, a MBA degree in strategy and Sciences and Technics of
Tourism Master’s degree. The Regional Tourist Board of Picardie is cofounder
of the Regional Attractiveness and Place Marketing Chair.
Keith KNOWLES (United States)
Keith Knowles graduated from the University of Connecticut with a B.S. in
Management Information Systems. His 20-year digital career has included time
spent at a Fortune 500 company, as the interactive director for a mid-sized
American marketing agency, in higher education and also as an entrepreneur. Keith
spent the middle part of his career overseeing the design and development of
numerous award-winning websites. He has worked with clients from a wide range
of industries including United Technologies, Aetna, ING, Reader’s Digest, The United
Way, University of Hartford, and the University of Saint Joseph. His areas of
expertise include digital marketing, inbound marketing, social media, and content marketing.
Seon Ae KWON (South Korea)
Seon Ae Kwon is working at 'Sharing City Team', in the Social Innovation
Division, Seoul Innovation Bureau of Seoul Metropolitain Government (SMG). Its
goal is to create networks, promote 'Sharing City Seoul' worldwide and manage
projects for ' Global Fair of Sharing Seoul'. With 13 years of experience as a senior
officer at SMG, she worked at diverse divisions such as Human Resources,
Budget, and international Relations and so on. Also, she did researches and
projects between UK and SMG related to social innovations for the well-being
society at the Young Foundation and Social Life in London.

3. Irene PREIßLER (Austria)
Irene Preißler has been Manager of press / PR and positioning for the
MuseumsQuarter since 2008. Her goal is to highlight the attractiveness
of this cultural complex in the media, as well as overseeing all
communication strategies for advertising the extensive program and
numerous events that take place at the MuseumsQuartier Wien. With a
master’s degree in German literature, she began her career in public
relations at various international concerns.
Colleen ROBAR (United States)
Colleen is currently President of Robar PR, a company based in Michigan and
specializes in public relations. Very attached to his hometown, Detroit, she
specializes in projects that combine both global thinking and love for Detroit. The
project which summarizes the more it is "Detroit Homecoming": Colleen
produced it in 2014 and 2015 for Crain's Detroit Business which brought
together more than hundreds of Detroit "expats" to reconnect and reinvest with
their hometown. She recently completed a full-time assignment for General
Motors International Operations in Singapore, helping with special projects such
as communications audits, news bureaus and corporate communications.
Park SUN (South Korea)
Park Sun studied Communication and also actively participated in various
projects to solve social problems. She is currently managing the ShareHub
project in Creative Commons Korea. She has a particular interest in
problem-solving possibility of sharing and how to use the unused city
resources usefully.

4. David ZOMER (Netherlands)
David Zomer holds a diploma in Marketing and a bachelor’s degree in
Business Administration. He is currently project manager of the “1 2 3
Subsidie” program, led by three north provinces in Netherlands.
Interested by innovation, he worked before at University of Groningen.

5. SPEAKERS
Mara BALESTRINI (Spain)
Mara Balestrini is a partner and Director of Research at Ideas for Change, a
think tank and consultancy firm advising cities, businesses and institutions on
innovation, open and collaborative strategies, citizen participation, and
exponential growth. She holds a BA in Audiovisual Communications, a
postgraduate diploma in Media Arts and a Msc in Cognitive Systems and
Interactive Media (Universitat Pompeu Fabra, Barcelona, Spain).
Most recently, she has led efforts in collaboration with KWMC and Bristol City
Council to develop “The Bristol approach”, a commons-based framework
for participatory sensing.
Philippe BARRE (France)
Entrepreneur and nonconformist, Philippe Barre, 43 years old, is the
Founder of Darwin Ecosystem (Bordeaux, France). This
emblematic, hybrid and multidimensional space is located on the
shores of the Garonne, at the heart of former barracks. Urban
ecosystem, Darwin combines variates audiences and activities in an
ecological transition vision, focused on economic development and
innovation facilitation. Philippe also created at 23 years a digital
agency “anti-start-up”: Inoxia.
Frédéric BEDIN (France)
Frédéric Bedin holds a degree in cultural institutions management and
had a long career in the field of public relations and communication. He
is currently President of the Hopscotch Group Board, an agency that
offers consulting in digital marketing, social web, public relations and
events. He is also, co-founder of an international corporate films festival:
Films & Companies

6. Jacques BELIN (France)
Jacques Belin is General Manager for the International Centre of Deauville.
Formerly, he was Director of Caen Memorial for 17 years, member of the Direction
Committee for the Biotherm Group and Region manager for Accor Group. He also
occupied the function of Deputy President of French Tourist Offices from 2011 to
2013.
Gilles BERTONI (France)
Graduate of Science Politics, Gilles started his career in marketing with a
postgraduate diploma at the Sorbonne University. He developed his expertise in
brand management as board adviser in major advertising agencies and then at
the marketing department of the Lacoste company. He later joined the French
tennis federation, where he took in charge for fifteen years the sales,
development and marketing of Roland Garros. Complementing his career in
television, he later joined the Executive Committee of the TF1 Group as general
brand manager. At the end of 2009, Gilles founded Bertoni & Co, a marketing consulting agency
specialized in public relations and event operational strategies.
Laurence BOTTERO (France)
Laurence Bottero is editor-in chief for the newspaper La Tribune (for Provence-
Alpes Côte d’Azur) since December 2015. She was previously reporter for the
same newspaper for 7 years. Graduated from the Nice Sophia Antipolis
University, she holds a bachelor degree in Communication. Laurence is a
specialist of economic issues.

7. Erik BRAUN (Netherlands)
Erik Braun is a Senior Researcher and Lecturer in urban economics, real estate and
place marketing. He teaches in educational programs of the Erasmus School of
Economics of Rotterdam (ESE) and has a longstanding commitment to the Master’s
specialization Urban, Port and Transport Economics of the ESE. Furthermore, he
is lecturer in three international Master’s programs on Urban Management and is
both academic director and lecturer in the MSc Master City Developer (MCD). He is
one of the initiators of the National City Marketing Monitor that received a lot of
attention from Dutch city marketing professionals. He is affiliated with the
European Institute for Comparative Urban Research (EURICUR) of Erasmus
University Rotterdam. He has participated in and initiated several international comparative research
projects including more than 50 cities in Europe and the United States.
Camille CHAMARD (France)
Doctor in Management Sciences of Paris – 1 Pantheon Sorbonne University,
Camille Chamard is a Senior Lecturer in Management Sciences and Director
of IAE of Pau and Pays de l’Adour University since 2002, and Director of this
institution since 2011. Specialist in issues related to the attractiveness of the
territories and place marketing, he created in 2009 the Observatory of
Territories Brands within the Centre for Research and Studies in Management.
Author of various articles on the subject, he regularly accompanies
organizations in their place marketing approach.
Philippe CHOUKROUN (France)
Philippe is Director of the Attractiveness Alsace Agency. Derived from the
merger of the Regional Board of Tourism, Alsace International and the
committee “ImaginAlsace”, the agency aimed to strengthen the attractiveness
of Alsace territory. Philippe previously worked as Director of the Regional Board
of Tourism of Strasbourg. He also worked for prestigious firms such as Disneyland
and Hilton.

8. Hugues DE CIBON (France)
Currently Deputy Director-General for Economic Development for
the Bouches-du-Rhône department (France), Hugues de Cibon has
spent twenty years in the field of places attractiveness and
development. Before, he was marketing Manager of
Euroméditerrannée, an urban renewal plan in Marseille city, and of
the Marseille-Provence 2013 European Capital of Culture project.
His areas of expertise include economy, tourism, culture and
urbanism.
Ludovic DUBLANCHET (France)
Ludovic is an e-tourism consultant. His agency, #Dublanchet, organizes the
national conference on institutional e-tourism (‘Rencontres Nationales du
Etourisme Institutionnel’) and “Tourisme Numérique” (a major B2B
conference on Digital tourism, also called Forum of Deauville). Speaker,
trainer, he helps tourist facilities in their development. With partners Pierre
Eloy (Touristic agency), and François Perroy (Emotio Tourism), he founded
the digital agency ADN “Agitateurs de Destinations Numériques” whose
purpose is to support Destination Management Organizations (DMOs) in developing their digital
strategy. He is also co-founder and contributor of the blog etourisme.info.
Laure DUMAS (France)
Laure Dumas is Manager of infrastructures and attractiveness hub of Bordeaux
Chamber of commerce and industry. She was before research manager for AVEC
Agency. Graduated from Bordeaux III University, she holds a postgraduate
diploma in Urban Planning and management of touristic resorts. Laure also
graduated top of the class from A&NMT Chair Master’s degree.

9. Jean-Gil FABRI (France)
Jean-Gil Fabri is currently Project Manager for urban renovation of Forbach City
(France). It concerns 2 priority districts of the City policy. From 2008 to 2013, he
was Manager of the urban renovation projects for Dreux and Vernouillet cities,
which is representing mort=e than 200 million euros of public works and 1000 built
housings. He studied in Business School and graduated from Colombia University in
New-York. He spent half of his life on the American continent and worked in
arrangement and real estate promotion fields.
Jérôme FAUQUEMBERG (France)
Graduated in 2000 with a Master in Marketing, Sales & e-commerce in Lille, he
began his professional life in computing sector at Cegma TOPO. In 2003, he joined
Digiport, a center of Expertise in IT in Lille, as E-project officer. He assisted
traditional industry companies developing their digital communication strategy.
From 2009, he was in in charge of the business development of EuraTechnologies
(groups 5 main clusters: IT software, E business and e-commerce solutions and pure
players, Telcos and Content industry). Since 2012, he is the Chief Operating Officer
at EuraTechnologies Lille. It aims is to become the European IT HUB with
international connections.
Lionel FLASSEUR (France)
Lionel Flasseur is director of the ONLYLYON program since 2009, a genuine success
of share brand and attractiveness strategy. He previously held sales and marketing
functions for a large food company before being marketing director of the online
travel and leisure retailer, lastminute.com. He then joined the Airports of Lyon,
holding the same functions, from 2004 to 2009. Only Lyon is co-founder of the
Chair.

10. Isabelle GAINCHE (France)
Native of Aix-en-Provence, where she made her Tourism higher Education,
Isabelle has a substantial experience in commerce and marketing fields. As
part of her leading functions, she was in charge of the international
commercial development for Concorde and Barriere Groups. She was also the
head of events organization for Andersen Consulting, in Sophia Antipolis,
before becoming, in 2002, the Sales and Marketing Manager of the “Palais de
la Méditerrannée” Hotel. In 2005, she joined the Floirat Group, where she
leaded the marketing, sales, and communications strategy and created the
brand “Groupe Floirat”. Nowadays, she is the Manager of Sales and Marketing for the Cannes
Festivals and Conventions Palace.
Gregory GUZZO (France)
Gregory Guzzo is expert in e-marketing tourism and Director of the
tourism office of Val Thorens (highest ski resort in Europe), which is co-founder
of the Chair. As director of Val Thorens Tourism Office, he initiated an integrated
marketing approach around a shared global brand: Live United. Gregory was
previously director of the Tourist Office of the city of Brides-les-Bains.
Jean-Philippe HANFF (France)
Deputy Director General in Economic Development and territories council
of Aix-Marseille Provence Metropolis, Jean Philippe Hanff gratuated from
Institut d’études politiques- Paris and University of Economic Sciences-
Nancy. He also holds a DEA (post graduate degrees) in local development.
He was previously Deputy Director of Grand Lyon in economic development
and international, employment and insertion. During his career, he also was
Development economic and Attractiveness Director of Strasbourg Urban
Community and Director of Midi-Pyrenees Region’s development agency.

11. Eléonore HAUPTMANN (France)
Eléonore graduated from the Strasbourg University in Ecology and had her first
interest for urban and environmental projects in Europe. She then studied in the
Parisian urbanism Institute and in Quebec University. With more than 20 years of
experience, she is now specialized in urban renovation. She became Project
Manager for Cité Services (Suez group) and leaded programming and participatory
approaches for City Great projects. Eléonore also directs the intercommunal project
of urban renovation of Nancy. Since 2009, she is Manager of the Support Service
and Operational Capitalization for the Urban Renovation National Agency
(ANRU).
Jean Yves HEYER (France)
Native of Aix en Provence and after a Master in Econometrics, Jean-Yves
HEYER has acquired 22 a year experience in place marketing, initiated by
the international promotion of the Territory of Belfort department, before
leading the Economic Development Department of Orleans Agglomeration
and then creating the prospecting and innovation agency Invest in Reims.
Antonin LEONARD (France)
Antonin Léonard is a social innovator, collaborative economy specialist and
strategist. He is co-founder and host of OuiShare, a European think-tank
and do-thank specialized in collaborative economy. OuiShare was outlined
by a global worldwide network, formed by local hubs (Paris, London, Berlin
Munich, Barcelona, Madrid, Roma, Brussels…), with an online collaborative
and multilingual media (ouishare.net). At a local level, events are
organized (as the OuiShare Fest, an international stature convention
devoted to collaborative economy). Ouishare is working to organize the
actors of this new sharing economy. Antonin also was on the bill of Global
Partage, an hour and half documentary dealing broadcasted in May 2014 on Canal+.

12. Jacques LESIEUR (France)
Graduated from SKEMA Business School and INSEAD, then senior executive
for various companies, Jacques Lesieur was until recently a member of the
PwC Management Committee for Entrepreneur Services in France, a
member of the Central Cluster Middle-Market Leadership Group (EMEA),
and Worldwide Lead Partner for the PwC Family Business Survey. Linked
since a long time with the Alpes-Maritimes region, which he knows well, he
has supported in the past the development of Sophia Antipolis by
participating at CERAM. In January 2013, Jacques Lesieur chose to
consecrate his skills and international network to boost the promotion of the Côte d'Azur on foreign
markets, and facilitate the set-up of French and foreign investors in the region. He was appointed as
CEO for Team Cote d'Azur.
Maïthé LEVASSEUR (Quebec)
Maïthé Levasseur holds a bachelor in Tourism Management. She work
in Quebecois tourism sector since 2000. She is currently Deputy Director
in a tourism benchmarking network at Chair Transat since 2012 and
she is analyst for the Tourism Benchmarking Network since 2007. She is
managing the website (more than 35 000 visits by month) and 25
reports by year (to 14.000 subscribers). She is also supervising
benchmarks on specific themes.
Gerard LOMBARDI (France)
Gerard Lombardi is a digital marketing consultant working for place
branding in Auvergne. For the last 10 years, he has been a key player in
building a new web-based strategy to improve the Auvergne
attractiveness. “Les Urbanophiles” were the first web series for a territory
in France. He started his career in financial products marketing for the
Carrefour Group and later joined the Ogilvy Advertising Group. Gerard has
worked through Paris, Moscow and Milan.

13. Marc MARYNOWER (France)
Marc Marynower is Partner of MMAP, a consulting-firm specialized in
communication and place Marketing. Since 35 years, Marc assists public and
private actors in their marketing and communication strategies. He is specialized
in residential, economic, touristic attractiveness. Its firm advises different
regions, departments and touristic destinations. MMAP also leads in partnership
with Henry Chabert Consultancy and Bernard Roth (Périclès) an expert evaluation
mission beside ANRY. Marc Marynower is also Senior Lecturer and a place
marketing trainer (IMPGT, Aix-Marseille University, Territorial/Le moniteur …)
Boris MAYNADIER (France)
Boris Maynadier is a Doctor in Marketing, a Research Associate at ICD and a
Place Marketing Consultant. He defended a thesis on city-branding. He takes
action with elected representatives and regional authorities in creation and co-
production of strategies. He hosts the blog www.brandingthecity.com. All his
academic work on this website.
Anne MIRIEL (France)
After 20 years dedicated to public communication and place marketing, Anne
Miriel based INKIPIT, an attractiveness and promotion consultancy-firm for
territories. She assists local actors with its project management culture, its deep
knowledge of institutions and their functioning, and its ability to collect and
analyze the interplay of actors. She also highlights her experience with Brittany’s
attractiveness strategy, from the creation to the spreading of the “Bretagne”
brand.
Jean PINARD (France)
Pilot of the Auvergne Nouveau monde program, Jean Pinard is President of
Futourism Cabinet, which assists territories in their attractiveness strategy and
brand performance.

14. Emmanuelle RIPERT (France)
Graduated from HEC Paris and ESCP Europe, Emmanuelle Ripert has spent
twenty years in the media sector (French TV channels and newspaper group).
Since 2011, she is Economic Development Director at Bordeaux City Hall.
Interested in disruptive innovation and startups creation fields, hers areas of
expertise include digital marketing, e business, media and entertainment.
Pascal SAC (Belgium)
Pascal Sac was a journalist for 20 years in the Belgian- French written press and has
written three books dedicated to Brussels policy. He was then spokesman for 2
ministers. From 2011 to 2015 he worked on the ERDF Place Marketing project in
Brussels Territorial Development Agency. Since January 2016, he is Communication
and Place Marketing Manager of the Urban Development Society of Brussels. He is
also a consultant since 2006. In 2014, he graduated from the A&NMT Chair Master.
Laurent SANSOUCY (France/France)
Laurent SanSoucy is, since January 2006, Director of Southern Europe Area
at OCO Global, an international consulting firm specialized in attractiveness
and competitiveness of the territories. He advised during the last 10 years on
strategic issues, organization, marketing, promotion and investment
targeting, several governments and economic development agencies around
the world. Previously, he was Director from 1992 to 2001 for Italy DATAR -
Invest in France, the French Government Agency for Foreign Investment
Promotion, and from 2001 to 2005, Deputy Director of Ouest Atlantique,
Western France opportunities Agency (Bretagne, Pays de la Loire, Poitou-
Charentes).

15. Pieter VAN DE GLIND (Netherlands)
Pieter Van De Glind is a co-founder of shareNL, the Dutch knowledge and
networking platform for the sharing and collaborative economy. Together
with co-founder Harmen van Sprang and his team, he works with startups,
corporations, cities, governments and knowledge institutions in The
Netherlands and abroad. They are the developers of the Collaborative (and
sharing) Economy Ecosystem, the authors of SHARE and the initiators of
Amsterdam Sharing City. All with the objective to further develop the
collaborative economy.
Albine VILLEGER (France)
After training in public and European law and former elected member of rural
mountain, she served as much the private and public sectors; with a return
to study for a specialization in economic attractiveness and competitive
identity of territories. Journalist, she was also communications, agriculture
and economic development officer for a Departmental Council President
office. As place marketing and communication Manager in economic
development for CA Evry Centre Essonne, she was in charge for the last 4
years of its attractiveness strategy. She has created a local public service
brand “l’eau pour l’agglo”, set up new digital attractiveness tools of and developed the national and
international real estate fairs and the economic magazine.
Sebastian ZENKER (Netherlands)
Sebastian Zenker, Ph.D., is an assistant professor for place marketing and tourism
at the Department of Marketing, Copenhagen Business School. He is also working
as a consultant for different companies, cities and municipalities, worldwide.
Sebastian finished his Ph.D. at the Institute of Marketing and Media at the
University of Hamburg (Germany) on “Cities as Brands: Quantifying Effects in
Place Marketing”. Sebastian’s work was presented at various international
conferences, in books and book chapters, and peer-reviewed journals.
Furthermore, he is part of the editorial board for the journal Cities. In his current
research, he concentrates on: Place brand management, Place brand
measurements, Success measurement in place marketing and the involvement of
residents in the branding of places (so-called community branding).

16. HOSTS
JOEL GAYET (France)
Founder of the Chair, Joël Gayet is a recognized expert in place
marketing and Founder of the Chair. He began his career in
communication at Publiscope and the Publicis Conseil group in Paris,
before moving to the marketing and sales department at Pradel. As
such, he created new methodologies and analysis tools, which are
widely used in regional marketing, such as regional “Identity
Portraits”, integrated marketing strategies, “Shared branding
codes” and monitoring with the “Tourism and Internet Benchmark”. He has worked for 25 years as an
advisor to many public bodies and French and European local authorities, which he has assisted with
their new attractiveness, marketing and branding strategies. Joël Gayet is the author of “Place
Marketing Trend 2014” A new version of the Place Marketing Trend will be published in 2016. He is
also co-author of “Place Marketing: how to develop territories attractiveness and hospitality and
“From attractiveness to competitiveness: theories and practices”.
Christophe ALAUX (France)
Christophe Alaux is the Chair A&NMT Director, and head of its
scientific committee. Lecturer, Agrégé Economic and Social Sciences,
Deputy Director of IMPGT, Director of programs, Christophe is also
Special Advisor to the Vice-Presidency of Aix-Marseille University for
the evaluation of programs by students. He has the academic
responsibility for the Master 2 “Marketing and public
communication” and the Master 2 “Quality Management”. He
participated in numerous action researchs, in partnership with local authorities or non-profit
organizations: place marketing, cultural marketing, user / customer management. He is active partner
of Cap’Com’s network as a member of the Steering Committee. Lecturer in public marketing
(territorial, public services and social marketing: behavior of general interest), he is co-author of the
“Place Marketing”. He also published scientific articles in journals classified (RFAP GMP), at
international conferences and for book chapters on these research topics.