ConsTrust Team - Final presentation - CITIZEN ACT 2011

1. ROMANIA
Gabriel Brezoiu
Alexandru Bugheanu
Andrea Bonyhai
Free financial advisory for NGOs and micros

2. Agenda
1. Romanian market CONTEXT
2. Our proposal: ConsTRUST platform
3. Project development
3.1. Resources;
3.2. Implementation;
3.3. Communication;
3.4. Budget / Results;
4. Benefits
5. Questions and answers

3. From these ISSUES ...
Bank NGOs & micros
• Identifying customers • Having a lack of financial
needs; management knowledge;
• Offering need focused • Getting resources;
products; • Communicating with other
• Having targeted NGOs & micros;
communication tools;

4. … our social
responsibility
• Excessive authorities involvement;
• Low capacity to get EU funds;
• Poor communication between banks and
communities;

5. ... everybody’s Opportunity:
ConsTRUST platform
• Free financial advisory for NGOs and micros;
• Dealing with both internal financial management
and external relations;
• Working at two levels: online and face-to-face
advisory;

6. Resources
• Internal:
- 137 existing BRD financial consultants specialists;
- support persons (IT, HR, COM);
• External: web developer, PR agency, Financial
publisher, Student NGOs;
• Principle: cost effective;

7. Implementation process
• Initial agreement of: BRD SG’s Departments: Comercial,
Strategy&Marketing, Communication and HR
Main steps (6 months before use):
• Internal recruitment;
• Promotion;
• Platform activity

8. Communication plan
• Focus: BTL techniques;
• Internal & external tools;
• Main tool: online
communication;

9. Budget / Results
• Initial investment: less than
10.000 EUR;
• Return on investment: 54%;
• Break even point: two years;

10. Benefits
Bank NGOs & micros
• ↑ the no. of customers • Getting prompt feedback
(NGOs & micros); on financial problems;
• 3 CSR approaches: • Getting financial
- employees; resources;
- risk management; • Having new partnerships;
- community support;
• Raising brand awareness;

11. One more thing …
Let’s make the next step together!

12. If you shared our views, we would
be glad to answer your questions

13. Thank you!