What are the top 5 data marketing best practices - Benchmark by EBG Berlin 2019 - Gregoire Fremiot - Mediarithmics

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What are the top 5 Data Marketing best practices
of web giants that you could and should copy?
GRÉGOIRE FREMIOT
Chief Revenue Officer
mediarithmics
Keynote 9:15 AM - 9:25 AM

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Start Enjoying
Your Data
Keynote mediarithmics

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Grégoire Fremiot
Chief Revenue Officer
@mediarithmics
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4. 2
Want to play in
the A-League?
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5. 2
Protect your data
Take control of your
full stack technology
Build data alliances
360 relevant AI
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5 best practices
Leverage your business model

6. 3
Protect your data1
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7. Take control of your
full stack technology2
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8. Leverage your
business model3
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9. Build data alliances4
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10. 360° AI5
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11. 11
An INTEGRATED Data
Marketing PLATFORM…
…with a clear TECHNOLOGICAL
STANCE…
…for a GLOBAL
GROWTH.
o CDP / DMP
o DSP
o Marketing Automation
o DCO
o 50+ customers in 15+ countries
o 45+ people in Paris and London
o Backed by VCs (Jaïna, Ventech)
o Open technology: plugin- & API-easy
o Saas Platform
o GDPR-compliant
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Thank you!