Cours donné en premier bac ICHEC en novembre 2010

1. Jacque s Folon Partner Edge Consulting Professeur à l’ICHEC, ISFSC Professeur invité à l’Université de Metz De la culture d’entreprise Au Storytelling Management

3. C’est quoi la culture d’entreprise? L’histoire des six singes

4. DEFINITION

7. Comment définiriez-vous la culture de votre organisation en une ou deux phrases?

8. Culture ou cultures? nationalité Profession entreprise Religion Sexe

15. SYMBOLES

16. Tabous

19. ETUDIANTS ENSEIGNANTS-CHERCHEURS EMPLOYEURS OUTILS DE COMMUNICATION CULTURE UNIVERSITAIRE CULTURE D ’ENTREPRISE De la recherche d’emploi à l’emploi Source:ens.univ-rennes1.fr/eea/.../COURS_INTRODUCTIF_eea. ppt

20. CULTURE UNIVERSITAIRE CULTURE D ’ENTREPRISE VOTRE HISTOIRE DE VIE CV IDENTITE ET PROJET PERSONNEL PROJET PROFESSIONNEL PROCESSUS D ’INSERTION PROFESSIONNELLE FILIERE D ’ETUDE MASTER 1 MASTER 2 IDENTITE ET PROJET DE L ’EMPLOYEUR PROJET DE RECRUTEMENT ACTIVITE METIER PRODUIT, SYSTEME PROFIL DE POSTE OFFRE DE COMPETENCES OFFRE D ’EMPLOI PROCESSUS DE RECRUTEMENT Cursus de formation disciplines, connaissances stages, projets diplômes Compétences expérience, évolution fonctions contexte besoins, attentes Communiquer ==>langage commun Motivation Plaquettes sites web projets d’entreprise GRH Source:ens.univ-rennes1.fr/eea/.../COURS_INTRODUCTIF_eea. ppt

21. culture et entretien d’embauche

22. US vs French corporate culture

23. Though growing rapidly, Google still maintains a small company feel. At the Googleplex headquarters almost everyone eats in the Google café (known as "Charlie's Place"), sitting at whatever table has an opening and enjoying conversations with Googlers from all different departments. Topics range from the trivial to the technical, and whether the discussion is about computer games or encryption or ad serving software, it's not surprising to hear someone say, "That's a product I helped develop before I came to Google." Google's emphasis on innovation and commitment to cost containment means each employee is a hands-on contributor. There's little in the way of corporate hierarchy and everyone wears several hats. The international webmaster who creates Google's holiday logos spent a week translating the entire site into Korean. The chief operations engineer is also a licensed neurosurgeon. Because everyone realizes they are an equally important part of Google's success, no one hesitates to skate over a corporate officer during roller hockey. Google's hiring policy is aggressively non-discriminatory and favors ability over experience. The result is a staff that reflects the global audience the search engine serves. Google has offices around the globe and Google engineering centers are recruiting local talent in locations from Zurich to Bangalore . Dozens of languages are spoken by Google staffers, from Turkish to Telugu. When not at work, Googlers pursue interests from cross-country cycling to wine tasting, from flying to frisbee. As Google expands its development team, it continues to look for those who share an obsessive commitment to creating search perfection and having a great time doing it.

25. Le storytelling

26. « … le récit est présent dans tous les temps, dans tous les lieux, dans toutes les sociétés; le récit commence avec l’histoire même de l’humanité; il n’y a jamais eu nulle part aucun peuple sans récit » Roland Barthes: introduction à l’analyse structurale du récit, Seuil, Paris, 1991 Crédit : http://media.photobucket.com/image/roland%20barthes/nikkistardust/230px-RolandBarthes.jpg?o=1

27. Storytelling : art de raconter des histoires Sunil Kumar

29. Shannon Thunderbird SOURCE: http://www.slideshare.net/eeisenrich11/writing-in-the-21st-century-final-storytelling-ppt-presentation

30. SOURCE: http://www.slideshare.net/eeisenrich11/writing-in-the-21st-century-final-storytelling-ppt-presentation

32. SOURCE: http://www.slideshare.net/eeisenrich11/writing-in-the-21st-century-final-storytelling-ppt-presentation

33. SOURCE: http://www.slideshare.net/eeisenrich11/writing-in-the-21st-century-final-storytelling-ppt-presentation

34. SOURCE: http://www.slideshare.net/eeisenrich11/writing-in-the-21st-century-final-storytelling-ppt-presentation

35. Aujourd’hui…

37. Cognitive psychologist Donald Norman (1993) "Stories aren't better than logic; logic isn't better than stories. They are distinct; they both emphasize different criteria. I think it very appropriate that both be used in decision-making settings. In fact, I rather like the ordering that often happens, usually accidentally: First the data and the logical analysis, then the stories. Yes, let the personal, emotional side of decision making have the last word."

39. Les différents types de storytelling

40. Les marques et le storytelling Des campagnes marquées par le storytelling

41. Les marques et le storytelling Les marques fondées sur le storytelling

42. Identification

43. Créer un univers

44. Identité liée à l’histoire de l’entreprise

45. Les histoires des clients

46. Crédit: http://www.pausecafeblog.com/images/2007/july/12/iphoneblender.jpg Les histoires de produit

48. Une mauvaise histoire !

51. Crédit: http://www.info2tv.fr/wp-content/uploads/2009/07/20090726_nicolas_sarkozy.jpg

55. SPF ECONOMIE

58. POURQUOI UTILISER LE STORYTELLING?

60. Copyright © 2009 SOURCE; http://www.slideshare.net/rafstevens/bemore-in-1-minute-storytelling

61. Copyright © 2009 SOURCE: http://www.slideshare.net/rafstevens/bemore-in-1-minute-storytelling

62. Crédi: http://www.kryogenix.org/code/Jackfield%20and%20Python/pix/wownow.jpg

63. TROIS PRINCIPES Selon WWW.BEMORE.BE 1 core message SOURCE: http://www.slideshare.net/rafstevens/bemore-in-1-minute-storytelling

64. 2 An inspiring story SOURCE: http://www.slideshare.net/rafstevens/bemore-in-1-minute-storytelling

65. 3 Uniform storytelling SOURCE: http://www.slideshare.net/rafstevens/bemore-in-1-minute-storytelling

70. Conclusion

73. QUESTIONS ?