WEBINAR – DAM 2020 Report & Analysis along side the user perspective after DAM NY #DAMdigital 2020 from Henry Stewart Event In this Webinar we are exploring business requirements and best practices in 2020 and see how to select the right DAM and PIM system. We are also reporting the best technology trends in the DAM industry to enhance the customer journey. https://frederic-sanuy.com/webinar-dam-2020-report-analysis-after-dam-ny-2020/

1. “AFTER #DAMDIGITAL NY 2020 - HOW TO SELECT THE RIGHT DAM, PIM IN 2020"

2. TO STAY IN TOUCH
https://www.activo-consulting.com
https://www.linkedin.com/company/activo-consulting/
@ACTIVO_DAM_PIM
https://www.youtube.com/user/fsanuy/

3. WHAT WE DO ?
➤ Consultancy :
• Digital Strategy
• Customer Experience
• Digitales Solutions DAM PIM CMS
• RFI / RFP
• Print publishing
• Packaging
• Product Owner
• Design Thinking
• Change Management
• On Boarding

4. FOR WHO ?
Brands
Retailers
Luxury
Agencies

5. URGENCY WITHOUT CLARITY ON DIGITAL TRANSFORMATION

6. DAM NY 2020 #DAMDIGITAL

7. DAM NY 2020 #DAMDIGITAL

8. DAM NY 2020 - CASDAM

9. DIGITAL TOWARD INNOVATION

10. WHAT IS THE BEST USE OF AUTOMATION FOR MARKETING AND BRANDING PURPOSES?
The 2020 State of Branding report

11. DIGITAL TRANSFORMATION TRENDS SHAPING 2020
Consumer experience is at the core of digital transformation initiatives...
decision makers who report
customer experience is a top goal
of their digital transformation
initiatives.
of consumers believe organizations
provide a disconnected experience
IT decision makers said their
organizations provide a
completely connected user
experience across all channels.
IT decision makers who report
data silos create business
challenges in their organization.
The average number of applications
used in each organization
The average percentage of apps that
connect/integrate

12. How to get your marketing assets out faster?
The $958 Million Marketing Problem” © Kapost
HOW TO GET YOUR MARKETING ASSETS OUT FASTER?

13. ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
Businesses are investing more each year in artificial intelligence
say artificial intelligence
is a high priority
projected two-year growth
Prioritization Adoption of AI

14. AS ORGANIZATIONS INVEST MORE IN DISTRIBUTED AND EMERGING TECHNOLOGIES
Top technology investments of 2020

15. WHAT MATTERS IN THE STACK TO IMPROVE MARKETING AUTOMATION ?
Source: Ascend2 Martech Stack
Optimization Survey, February 2020

17. MARKETING TECHNOLOGY LANDSCAPE SUPERGRAPHIC (2020)
2011
2012
2014
2015
2016
2017
2018
~150
~350
~1,000
~2,000
~3,500
~5,000
~6,800
~7,000
8,000
2020
2019
https://chiefmartec.com

21. DAM & PIM AT THE HEART OF THE DIGITAL HUB

23. DAM ENTERPRISE - PIM DATA - DIGITAL BUSINESS HUB
Creative
Operations
Project
Management
Marketing
Automation
CMS
Brand Portal
Syndicate
Content
Center
Digital
Factory
Product
Experience

24. #CUSTOMER SUCCESS
95% Human processes - 5% Technology

25. USE CASE - BRAND - ERETAIL
Product Manager
Content Manager
Librarians
Agencies
Agencies
Librarians
Content Manager
Products Referential
Additional data/content
Workflows
eRetailers
Retailers
Internal / External Teams
Websites - Portal
Workflows
Channels
Content Hub

26. USE CASE - TOTAL
Product Referential
and additional Content
Agencies
Content Manager
Librarian
Retailers
Internal / external Teams
DAM
Brandcenter / Mediatec / MotorSport
PIM
LMDB
Product
Manager
Content
Manager
Librarian
ContentHub
Modules
Websites and
Portals
eRetailers
Agencies

27. DAM TRENDS - BREAK DOWN THE SILOS

28. ➤ A centralized repository for
organizations
➤ Store, organize, manage, access, and
distribute large numbers of digital
assets
➤ DAM is an engine
➤ Images, graphics, layouts, PDF files,
documents, web pages, video clips,
social media posts, and audio files
➤ Share and distribute
TREND 1: WHAT DOES A DAM SYSTEM DO ?
“The DAM is the unique reference
for all the pictures of our websites,
the management of our contents
has never been easier!”

29. ➤ UI / UX
➤ Responsive
➤ Easy to use
➤ Drag and Drop
➤ Mobile
➤ Content first
TREND 2: CUSTOMER EXPERIENCE FIRST

30. TREND 3: METADATA
➤ IPTC / XMP - Saved into the files
➤ Custom Metadata
➤ Edit Metadata set

31. TREND 4: DRM

32. TREND 4: DRM

33. TREND 4: DRM

34. ➤ As we approach 2020, this trend continues. Reaping
the benefits of AI to offer more personalised
customer experiences at scale is one of the top
priorities for brands across the globe.
➤ Context is Everything and AI brings context to your
data, so you can deliver engaging and personalised
digital experiences. AI helps marketers and IT
teams make better decisions faster and create
experiences that aren’t just targeted but tailored to
each customer.
TREND 5: AI - CONTEXT IS EVERYTHING

35. TREND 6: WORKFLOW - BUSINESS PROCESS MAPPING

36. TREND 7: API TO DRIVE THE SUPPLY CHAIN

37. TREND 8: API TO DRIVE THE SUPPLY CHAIN
APIs enable organizations to innovate faster and smarter and power businesses across every industry
“The API economy unlocks countless new value chains, allowing businesses across nearly every
industry to position themselves as platforms for collaboration.”
Vala Afshar - Chief Digital Evangelist, Salesforce

38. TREND 9: DAM IS A DIGITAL HUB

39. TREND 9: DAM IS A DIGITAL HUB

40. TREND 9: DAM IS A DIGITAL HUB

41. TREND 9: DAM IS A DIGITAL HUB

42. TREND 9: DAM FOR CREATIVE OPERATIONS
RoboticDigital AssetPRIBODYSUB-HEADI
Data Source
Content
€1099.0
Special
LCM
CMS
MRM
ERP
PIM
DAM
Integrated
User Experience

43. TREND 9: DAM FOR CREATIVE OPERATIONS - NATIVE INDESIGN ONLINE EDITING

44. TREND 9: DAM FOR CREATIVE OPERATIONS - ONLINE EDITING

45. TREND 9: CREATIVE OPERATIONS - VIEW, MARKUP AND APPROVE

46. TREND 9: CREATIVE OPERATIONS - VIEW, MARKUP AND APPROVE

47. TREND 10: KPI - B.I TO MEASURE THE PERFORMANCE OF YOUR DAM

48. TREND 11: MIGRATION PLAN STRATEGY

49. MULTI-CLOUD ADOPTION IS OFTEN DRIVEN BY SPECIALIZED NEEDS
"Most organizations will use multiple public cloud services, as well as traditional applications and
infrastructure, and potentially private cloud services.
This will result in a hybrid environment that raises unique security, management and governance issues.”
The majority of large enterprises use multiple clouds

50. AWS - AZURE - GCP

51. AWS - AZURE - GCP

52. VENDOR SAAS STRATEGY

53. TREND 12: PARTNERSHIP IS DRIVING INNOVATION

54. DAM 2020 - FOUNDATION
➤ Customer Experience
➤ Performances
➤ Ecosystem
➤ Metadata
➤ SaaS Strategy
➤ ROI

55. DAM 2020 - DIGITAL EXPERIENCE MANAGEMENT
➤ Dynamic assets
➤ Online editing Indesign / template
➤ Marketing automation
➤ Emailing
➤ Social Content Management
➤ Brand Guide Line

56. GARTNER & FORESTER

58. DAM SYSTEMS

59. DAM SYSTEMS EXPERTISE
➤ Step 1: Gap Analysis
➤ Step 2: Resource Audits
➤ Step 3: Requirements Gathering
➤ Step 4: Governance
➤ Step 5: Use Case Scenarios
➤ Step 6: Vendor Selection
DAM STRATEGY IN 6 STEPS

60. • The Codified Consultant has broken down developing a strategy for DAM into 6 steps:
• Step 1: Gap Analysis - Identifying ‘gaps’ in the business and making a plan for what you hope
to achieve by carrying out the desired project
• Step 2: Resource Audits - Looking at your business and identifying what you have in terms of
assets, metadata, people, software tools etc.
• Step 3: Requirements Gathering - Gathering together your stakeholders, looking at their needs
and writing up a list of shared goals
• Step 4: Governance - Administration, maintenance and support of the DAM system, as well as
defining who is responsible for which areas of the system and establishing rules for proper
usage.
• Step 5: Use Case Scenarios by understanding how and why departments work with assets in
specific ways will enhance vendor demos, aid in change management and identify training
needs.
• Step 6: Vendor Selection - Once you know what you don’t have, what you already have, what
you want, and how you are going to set things up to get what you want, you approach vendors
and find the vendor that’s the best fit for you.
https://codifiedconsultant.com

62. Using Use Cases DEMO Scenarios

63. Using Use Cases DEMO Scenarios

64. Using Use Cases DEMO Scenarios

65. DEMO FILES
➤ How to stamp the vendors ?
• Very high definition files large TIFF - EPS - PSD - RAW
• Video files H264 / H265 - 1080p - 4K
• Multipage PDF Document
• Office Document
• Complexe PDF Packaging files
• Adobe CC files - Indd - AI - PSD
• 3D files
• HTML5 animation
• DEMO SCENARIOS

66. DAM WINNERS IN 2020

68. WHAT IS A PIM ?

69. WHAT DOES A PIM DO ?
➤ Collect data
➤ from ERP or suppliers data
➤ Define your data model and proprieties
➤ Enrich
➤ Product descriptions
➤ Classify
➤ Translate product information
➤ Distribute
➤ Multi sales channels
➤ Connect to web to print software for print catalogs

70. BENEFITS FOR BRANDS AND RETAILERS
➤ Centrally manage your
product information
➤ Collaborate to produce high
quality product data
➤ Easily control and spread
product information for each
channel
➤ Distribute product data
across all your channels
➤ Multi-language made easy
➤ Improve time-to-market

71. PIM MARKET SHARE

72. PIM 2020 - TECHNOLOGY PARTNERSHIP FIRST
DAM
Catalog

73. PIM 2020 - UI / UX - SYNDICATION

74. EVERYTHING ABOUT THE ASSET LYFE CYCLE

75. WEBINAR - ARCHIMAG

76. WEBINAR - VIDEOMENTHE

77. WEBINAR - DAM AU SERVICE DE L’EXPERIENCE CLIENT
May 7, 2020 2:00 PM Votre heure locale

78. WEBINAR - FOTOWARE - 25TH ANNIVERSARY OF FOTOSTATION
Thu, May 14, 2020 2:00 PM - 3:45 PM CEST

79. WEBINAR - CREATIVEOPS - CI HUB

80. WEBINAR - DAM SERIES - IQEQUITY

81. DAM ULTIMATE GUIDE https://cloudinary.com/dam-guide/dam

82. DAM BOOK - PETER KROGH
https://www.damuseful.com

83. ACTIVO CONSULTING WEBSITE
#DAM
#PIM
#CMS
#PRINT
#PACKAGING
#VIDEO
#PHOTO

84. TO STAY IN TOUCH
https://www.activo-consulting.com
https://www.linkedin.com/company/activo-consulting/
@ACTIVO_DAM_PIM
https://www.youtube.com/user/fsanuy/

85. Thank you