The document discusses how the lens used to view behavioral science is often out of focus. It summarizes various perspectives from fields like economics, psychology, and neuroscience on decision-making and behavior. It argues that viewing behavior through the overlap of these perspectives, focusing on people seeking to maximize outcomes, avoid negative emotions, and minimize effort, provides a clearer picture of how behavioral mechanisms shape decisions in context. This balanced view of the three forces can help design more effective ways to influence real-world behavior across various industries.