Découvrez les grandes tendances digitales 2012 grâce à la rétrospective des grandes conférences internationales : South By South West - SXSW, le Festival Media de Montreux et les Lions de Cannes. Présentation LinkedIn France 27 juin 2012. Carole Zibi - Prune Nouvion - Arnaud Cabanis.

1. NC ES
DA LES
ENITA
T
DIG
2 012
Prune Nouvion, Directrice commerciale
Arnaud Cabanis, Directeur de Comptes Internationaux
Carole Zibi, Directrice Marketing StratEgique

3. A
chaque
media
social
son
rôle

4. Nos
piliers
Iden-té.
Insights.
En
mobilité.

5. Identité
Entrerprofil professionnel connecté
Votre en contact et rester
4B+
Requêtes
FY
2011

6. Directeurs Marketing.
Professionnels IT.
PMEs.
Entrepreneurs.

7. Insights
LinkedIn Today
Feb
2012

8. Everywhere
Mobile, Ipad
Feb
2012

9. Le premier réseau social professionnel
100M
161M+
2
1
Visiteurs
Uniques
Fev
2012
Membres inscrits
7.6M
3
Pages
Vues
Q4
‘11
1
As
of
February
9
‘12
|
comScore
February
'12
end
|
3
comScore,
December
‘11
end

10. Linkedin
à
l’interna-onal
2+
Nouveaux
membres
/
seconde
www.press.linkedin.com/about

11. ETUDES
DE
CAS

12. Communiquer auprès d’une cible premium
Objectif
Générer de la notoriété
auprès des dirigeants
dans les grandes entreprises
Solution
Page d’accueil ciblée en
exclusivité
Résultats
Taux de clic 0,23%

13. Recruter des prospects niches
Objectif
Recruter des participants pour les
formation AdWord de Google
Solution
Envoi d’inMails ciblés sur les
experts SEO/SEM
Résultats
Taux d’ouverture de 49% et
taux de clics après ouverture
supérieur à 40%

14. Social Marketing
Objectif
Marc Bassett
Recruter des followers et
générer des recommandations
CEO
sur leurs programmes
Solution
« Social ads » ciblés
ü Follow ads
ü Recommendation ads
Résultats
23,617 followers /2 mois
558 recommandations

15. DIGITAL TRENDS
2006 2010 2011

16. SXSW INTERACTIVE?
.4 DAYS to SEE A preview of what is
unfolding in HIGH TECH
. 2012 = The 19th edition
. IN Austin, Texas

17. LEGENDS AND VISIONARIES
+ RayKurzweil, scientist & futurist
+ LevGrossman, novelist & journalist
+ AMBERCASE, cyborg anthropologist
+ AlGore, environmental activist, Nobel Peace Prize
+ SeanParker, co-founder Napster, Facebook
founding president
+ Baratunde Thurston, The Onion, autHor of “How to
be Black”

18. FAST IS GETTING FASTER
 @xprize CEO
@PeterDiamandis talk at #sxsw
#sxabundance

19. The strength of computation
improveS access to knowledge
the end of text search
@stephen_wolfram, Siri inventor

20. -3-
HAPPINESS IS THE NEW
CURRENCY
BACK TO TRUE INTIMACY

21. BACK TO SQUARE ONE:
FRIENDS
gUY KAWASAKI
Author. Former chief evangelist of Apple.
Co-founder of Alltop.
@GuyKawasaki

22. THE AGE OF EMOTIONS
THE NEED FOR
CLOSED AREAS
“Your life is not
interesting to everyone
on the internet but your
life is really interesting
to your most loved
ones”
Dave Morin, Co-Founder and
CEO of Path. @davemorin

23. PATH
THE PRIVATE NETWORK (OH and BY
THE WAY, IT’s ONLY ON MOBILE)

24. PATH
“The aim of social network Path is to bring intimacy back to the Web,
with a friend limit of 150. The point is to “share more frequently with
the people you love the most,”
@davemorin

25. -4-
Attention marketplace :
ÜBER CURATION

26. « paying attention to
one thing at a time
seems way too
boring »
@briansolis
#SXEndofUsual

27. Pin the world
« The idea did not come from a market research, but the
feeling that it could be so good for the world to share its
interests, revealing a part of its identity ».
Ben Silbermann
Founder @ Pinterest

28. THE ERA OF VISUAL Story
Telling
«
#instagram
is not
about photos, it's
about messages.
Should be inspiring
for brands. »
Kevin Systrom,
Founder Instagram
@Kevin #Sxphotomad

29. -5-
INVISIBLE TECHNOLOGY

30. "calm technology"
« THE BEST TECHNOLOGY IS INVISIBLE »
#ambercase #sxsw

31. Welcome to
the
GOOGLE
VILLAGE

32. THE TWEET SHOUTER

34. “leveraging data to bring value”
@LinkedinFrance
|
#themarkemployeur

35. NIKE FUELBAND

36. LI TODAY

37. THE FUTURE OF WORK

38. Generation flux : The future of business is pure
chaos
THE NEW
MULTITASKERS
RS
ENTREPREUNEU

41. We are all works in progress

42. “The future belongs to networkers”
- Reid Hoffman

43. -10-
A NEW SOCIAL DEMOCRACY

44. DEMOCRATIES EMPOWERED
BY SOCIAL
If social media
existed,
we never would
’ve
invaded Iraq.
Al gore
@algore

45. GEEKS TO RUN FOR
PRESIDENT?
te
r : "crea ate
Parke to activ
ts ed
toolse ow er gain
peo ple's p ial media"
c
thro ugh so what's
n
for pla ext is
to
take a rms to
r
the po ole on
li
scene tical
.
#sxsw
@sparker

47. MONTREUX FESTIVAL OF
MEDIA?
.2 DAYS to DISCUSS the burning
issues in global MEDIA
. 2012 = The 6th edition
. IN Montreux, Switzerland

56. EN
WHTA
A OMES
D C
E GHTS:
B I
S EAUTY THE
INE B S & OF
TH MBER OF
NU IENCE LLING
SC ORYTE
ST

57. #CANNESLIONS

58. KEY CANNES TRENDS

59. CYBER WINNER: CURATORS OF
SWEDEN

60. ISRAEL ANTI DRUG AUTHORITY

61. GRAND PRIX WINNER

62. MOBILE WINNER

63. L’OURS

64. READINGS AND CONCLUSIONS

65. THE ERA OF THE CONNECTED
CONSUMER

66. THE ERA OF THE CONNECTED
CONSUMER

67. THE ERA OF THE CONNECTED
CONSUMER

68. THE ERA OF THE CONNECTED
CONSUMER

70.
Merci