Do you know
how users
really feel?
SYLVAIN SÉNÉCAL, Ph.D.
Co-director
Marc Fredette, Ph.D.
Researcher
PIERRE-MAJORIQUE LÉG...
© Copyright Tech3Lab 2015
Do you know how
users really feel?
SYLVAIN SÉNÉCAL,
Ph.D.
Co-director
Full Professor
PIERRE-MAJO...
EASE OF USE?
© Copyright Tech3Lab 2015© Copyright Tech3Lab 2015
EASE OF USE?
EASE OF USE?
EASE OF USE?
© Copyright Tech3Lab 2015
UXManaging Business
User Experience
Business intelligence
Marketing and
electronic commerce
Info...
Management
comittee
SYLVAIN SÉNÉCAL, Ph.D.
Co-director
Full Professor
FRANÇOIS
COURTEMANCHE, Ph.D.
Research professional
M...
Principal researchers Other members
Caroline AUBÉ Management
Gilbert BABIN TI
* Ann-Frances CAMERON TI
Michel COSSETTE Ges...
Research assistants Operations
Sabrina Alarie-Carrière Département de psychologie U de Montréal
Emma Campbell Département ...
© Copyright Tech3Lab 2015
Partners
© Copyright Tech3Lab 2015
Financing Agencies
© Copyright Tech3Lab 2015
Tech3Lab 2015 :
The most important UX Lab
in North America
© Copyright Tech3Lab 2015
Microprogramme
in User Experience
http://www.hec.ca/ux/
© Copyright Tech3Lab 2015
Microprogramme
in User Experience
EN français
Microprogramme de 15 crédits
Durée minimale : 2 tr...
© Copyright Tech3Lab 2015
What is eye-tracking?
© Copyright Tech3Lab 2015
Tobii EyeTracker X60
© Copyright Tech3Lab 2015
© Copyright Tech3Lab 2015
Tobii EyeTracker X60
© Copyright Tech3Lab 2015
© Copyright Tech3Lab 2015
Source: http://eyetracking.me/?page_id=9
What is Eye Tracking
(A)
(B)
Figure 1. Illustration of pupillary responses in cognitive task
execution, (A) Mental multiplication task and pupi...
© Copyright Tech3Lab 2015
Processing order:
Gaze path
© Copyright Tech3Lab 2015
Visual attention:
Heatmap
© Copyright Tech3Lab 2015
Traditionnel approach Tech3Lab approach
© Copyright Tech3Lab 2015
Attentional heatmap in during software interaction
© Copyright Tech3Lab 2015
ERPsim on SAP HANA
Now available on SAP HANA
Automated
administrative tasks
Simulated market
Sim...
© Copyright Tech3Lab 2015
Mobile Eye-tracking
Assessing attention and
behaviour in software and
mechanical development
© Copyright Tech3Lab 2015
Understanding
problem solving
Assessing selective attention
in a multiplan environment
© Copyright Tech3Lab 2015
Project Photobooth
Pierre-Majorique Léger
Sylvain Sénécal
Marc Fredette
Francois Courtemanche
Confidential
Courtemanche, F., et al., Method and Product for
Visualizing the Emotions of a User, in Provisional patent
application 201...
The Problem
The Vision
Copyright HEC Montréal 2015 - CONFIDENTIEL
Copyright HEC Montréal 2015 - CONFIDENTIEL
Conclusion
© Copyright Tech3Lab 2015
Example of industrial research
financial assistance
Thank you!
T3lab presentation-final-public-150522014647-lva1-app6892
T3lab presentation-final-public-150522014647-lva1-app6892
T3lab presentation-final-public-150522014647-lva1-app6892
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T3lab presentation-final-public-150522014647-lva1-app6892

  1. 1. Do you know how users really feel? SYLVAIN SÉNÉCAL, Ph.D. Co-director Marc Fredette, Ph.D. Researcher PIERRE-MAJORIQUE LÉGER, Ph.D. Co-director #uxt3l @tech3lab_hec
  2. 2. © Copyright Tech3Lab 2015 Do you know how users really feel? SYLVAIN SÉNÉCAL, Ph.D. Co-director Full Professor PIERRE-MAJORIQUE LÉGER, Ph.D. Co-director Full Professor MARC FREDETTE, Ph.D. Researcher Associate Professor
  3. 3. EASE OF USE? © Copyright Tech3Lab 2015© Copyright Tech3Lab 2015
  4. 4. EASE OF USE?
  5. 5. EASE OF USE?
  6. 6. EASE OF USE?
  7. 7. © Copyright Tech3Lab 2015 UXManaging Business User Experience Business intelligence Marketing and electronic commerce Information technologies Innovation 2013
  8. 8. Management comittee SYLVAIN SÉNÉCAL, Ph.D. Co-director Full Professor FRANÇOIS COURTEMANCHE, Ph.D. Research professional MARC FREDETTE, Ph.D. Researcher Associate Professor PIERRE-MAJORIQUE LÉGER, Ph.D. Co-director Full Professorn ELISE LABONTÉ-LEMOYNE, Ph.D. Post-Doctoral researcher
  9. 9. Principal researchers Other members Caroline AUBÉ Management Gilbert BABIN TI * Ann-Frances CAMERON TI Michel COSSETTE Gestion des ressources haimaines Danilo C. DANTAS Marketing * Marc FREDETTE Science de la décision Camille GRANGE TI Yany GRÉGOIRE Marketing Réal LABELLE Sciences comptables * Sandra LAPORTE Marketing * Pierre-Majorique LÉGER TI * Renaud LEGOUX Marketing * Ana ORTIZ DE GUINEA TI * Jacques ROBERT TI * Sylvain SÉNÉCAL Marketing Louis-Philippe SIROIS Sciences comptables Stefan TAMS Marketing * Ryad TITAH TI * Membres de l’équipe FQRSC en fonctionnement Henri BARKI TI HEC Montréal Éric BRUNELLE Management HEC Montréal Patrick CHARLAND Didactique UQAM Aude DUFRESNE Communication U de Montréal Alina Maria DULIPOVICI TI HEC Montréal Jean-François GAJEWSKI Finance IAE Savoie Abdelouahab MEKKI Marketing U. Sherbrooke Julien MERCIER Didactique UQAM René RIEDL TI Université Linz
  10. 10. Research assistants Operations Sabrina Alarie-Carrière Département de psychologie U de Montréal Emma Campbell Département de psychologie U de Montréal Gabrielle Chénier-Leduc Département de psychologie U de Montréal Régine Gagnon Département de psychologie U de Montréal Cindy Maddalena Département de psychologie U de Montréal Beverly Resseguier Département de psychologie U de Montréal Marianne Vadez Département de psychologie U de Montréal Adélaïde Vautier Département de psychologie U de Montréal Analystes Marie-Christine Bastarache Roberge Département TI HEC Montréal Laurence Dumont Département de psychologie U de Montréal Félix Larochelle-Brunet Département de psychologie U de Montréal David Brieugne Département TI HEC Montréal Vanessa Georges Département du marketing HEC Montréal Shirley-Anne Pagé Département TI HEC Montréal Brendan Scully Département TI HEC Montréal
  11. 11. © Copyright Tech3Lab 2015 Partners
  12. 12. © Copyright Tech3Lab 2015 Financing Agencies
  13. 13. © Copyright Tech3Lab 2015 Tech3Lab 2015 : The most important UX Lab in North America
  14. 14. © Copyright Tech3Lab 2015
  15. 15. Microprogramme in User Experience http://www.hec.ca/ux/
  16. 16. © Copyright Tech3Lab 2015 Microprogramme in User Experience EN français Microprogramme de 15 crédits Durée minimale : 2 trimestres Durée maximale : 3 ans admission : HIVER 2016Les 5 cours : Analyse et inférence statistique Web analytique UX : fondements et mesures 1 2 conception des systèmes d’information 4 3 Réalisation d’un projet EN UX 5
  17. 17. © Copyright Tech3Lab 2015 What is eye-tracking?
  18. 18. © Copyright Tech3Lab 2015 Tobii EyeTracker X60 © Copyright Tech3Lab 2015
  19. 19. © Copyright Tech3Lab 2015 Tobii EyeTracker X60 © Copyright Tech3Lab 2015
  20. 20. © Copyright Tech3Lab 2015 Source: http://eyetracking.me/?page_id=9 What is Eye Tracking
  21. 21. (A) (B) Figure 1. Illustration of pupillary responses in cognitive task execution, (A) Mental multiplication task and pupil size change, (B) Difficulty effect on pupil dilation evoked by mental multiplication of two numbers displayed together for eight seconds (adopted from Klingner's Dissertation (Figure 5.5) [1]). cognitive tasks. Figure 1(A) illustrates cognitive tasks (easy, Source: Hossein & Yeasin, 2014
  22. 22. © Copyright Tech3Lab 2015 Processing order: Gaze path
  23. 23. © Copyright Tech3Lab 2015 Visual attention: Heatmap
  24. 24. © Copyright Tech3Lab 2015 Traditionnel approach Tech3Lab approach
  25. 25. © Copyright Tech3Lab 2015 Attentional heatmap in during software interaction
  26. 26. © Copyright Tech3Lab 2015 ERPsim on SAP HANA Now available on SAP HANA Automated administrative tasks Simulated market Simulated passing of time Business analytics Business decisions Virtual System ParticipantsERP System 1 1 2 2 3
  27. 27. © Copyright Tech3Lab 2015 Mobile Eye-tracking Assessing attention and behaviour in software and mechanical development
  28. 28. © Copyright Tech3Lab 2015 Understanding problem solving Assessing selective attention in a multiplan environment
  29. 29. © Copyright Tech3Lab 2015
  30. 30. Project Photobooth Pierre-Majorique Léger Sylvain Sénécal Marc Fredette Francois Courtemanche Confidential
  31. 31. Courtemanche, F., et al., Method and Product for Visualizing the Emotions of a User, in Provisional patent application 2015. p. p. 14.
  32. 32. The Problem
  33. 33. The Vision Copyright HEC Montréal 2015 - CONFIDENTIEL
  34. 34. Copyright HEC Montréal 2015 - CONFIDENTIEL
  35. 35. Conclusion
  36. 36. © Copyright Tech3Lab 2015 Example of industrial research financial assistance
  37. 37. Thank you!

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