Samoa Agritourism Policy Setting Worskhop 2016 Linking Agriculture and Tourism through Policy setting: Strengthening the local agrifood sector and promoting agritourism Workshop organised by the Government of Samoa and CTA in collaboration with PIPSO

3. Concept Origin
• 2009 Misiluki Skincare Concept was
born from a need to have a luxury
facial product that used Samoan
coconut oil.
• Seven year journey working with
biochemists, marketers, parfumerists,
manufacturers, packaging specialists
and funding agencies to reach
manufacturing and distribution stage.

4. The Market
• By 2018, the natural personal care market will
reach $46 billion.
• The global organic personal care products market
will expand to $13 billion by 2018.
• About 35% of organic personal care demand has
occurred in North America, with annual growth of
10.2%.
• Natural ethnic is one of the fastest segments in the
skincare industry.
• Our Customers – looking for safer, natural, less
invasive products. They are educated, already use
luxury skincare products, focussed on results, care
about the environment, well travelled.

5. Goals
1.Be a Premium Brand
2.Be Authentic & Inspiring
3.Be Internationally Certified
4.Scientifically Validated

6. The Brand

7. The Brand
• The Brand as me and my
experiences as a Samoan woman
• Authenticity from the ingredients
right through to story and images.
• Malu marks on the packaging – with
approval from tatau tufuga Suluape
Petelo

8. The Brand

9. Why is it so good?
• All natural
• Designer fragrances
• Made for sensitive skin
• Highly effective
• Fast absorbing
• Silky to the touch – LUXURIOUS!

10. Challenges
• Financing
• R & D
• Local Infrastructure
• Suppliers & Partners: Support from
Michael Rasmussen, family, WIBDI
• Brand Development – BGM – New
York, Hannah Gordon – New
Zealand,

11. Going Global
• Intention was always to secure a
market in United States
• The product has been developed with
US standards in mind
• Other opportunities have arisen in
NZ, Australia and now Japan.

12. Future Direction
• Roll out new products
• Economic contribution
• Collaborate with
Government/NGO partners
• Secure & Expand into Different
Markets