[Growth Hacking] : Mix of techniques aims at rapidly developing your business on a limited budget. If so-called "growth hacking" methods applied to HR seem to be the preserve of startups, large corporations are also embracing them. Even if they were born within young organizations - first to recruit developers - these methods are spreading. Today, François Truong, Change Maker at FABERNOVEL INSTITUTE, shares his 6 recipes to hack the hiring process and get the best talents. To be continued...

1. #HRHacking
EPISODE 1: RECRUITING OFFICERS, SUCH HACKERS

2. Growthhacking
00 Introduction
AFTER GROWTH HACKING...
Some say it’s a philosophy, others that it’s a trend. For some years
now, Growth Hacking has been infiltrating the world of start-ups –
among others.
This mix of techniques, from marketing to web development to
data analysis, aims at rapidly developing your business on a limited
budget.
Growth Hackers have limited time and money, so they have to be
creative and find indirect ways – “hacks” – to develop their
business.
Want a famous example? In 1996, Hotmail automatically added a
short message at the end of it’s users’ emails that would help it
soar:
“PS: I Love You. Get Your Free Email at Hotmail”.
... LET’S TALK RECRUITMENT HACKING!
PS:
I LoveYou.
Get Your
Free Email
at Hotmail.
H o t m a i l , 1 9 9 6

3. Recruitmenthacking
00 Contents
How to apply Growth Hacking principles to Human Resources
and specifically, for this first episode, to recruitment?
This is what we try to explain in this short study.
The presented methods – or hacks – are mostly experiments. They
are all matched with actual cases.
01 Use your own product as a
recruitment tool
02 Hide messages for
developers
03 Rely on geolocation 04 Go where you are (really) not
expected
05 Rely on artificial intelligence 06 Rely on digital marketing
technologies

4. HACK #1
U S E Y O U R O W N P R O D U C T
A S A R E C R U I T M E N T T O O L

5. Hack#1
01 Use your own product as a recruitment tool
//01
SPOTIFY
Music streaming website Spotify uses playlists to send a message
to programmers, who often listen to music while working. After
exchanging for the first time on specialized websites such as
GitHub or StackOverFlow, recruiting officers send this playlist,
which turns into a job offer if you read the list of song titles.
Source: http://sironaconsulting.com/2016/04/innovative-way-of-using-spotify-to-attract-talent/
//02
GOOGLE
Google offers developers searching for some complex queries on
Google (such as “python lambda function list comprehension”) to
take a quiz and enter its recruitment process. This hack allows
Google to target applicants who were not actively searching for a
job.
Source:
http://www.businessinsider.com/the-sneaky-brilliant-way-google-recruits-some-of-its-employees-2015-8?IR=T
http://www.ibtimes.co.uk/google-foobar-how-searching-web-earned-software-graduate-job-google-1517284

6. HACK #2
H I D E M E S S A G E S
FOR DEVELOPE RS

7. Hack#2
02 Hide messages for developers
//01
FLICKR
Picture sharing platform Flickr calls directly to applicants through
the source code of its website. Nosy developers can find the short
message: “You’re reading. We’re hiring” and are invited to visit their
careers website.
Source: https://www.troyhunt.com/deconstruct-websites-get-hired-hiding/
//02
NSA
The National Security Agency (NSA) posted this strange message on
its Tweeter account. First thought to be a mistake, it turned out to
be an encrypted message aimed at identifying and recruiting the
best hackers.
Source :http://www.lefigaro.fr/secteur/high-tech/2014/05/08/32001-20140508ARTFIG00055-la-nsa-utilise-un-
code-crypte-pour-recruter-sur-twitter.php

8. HACK #3
R E L Y O N G E O L O C A T I O N

9. Hack#3
03 Rely on geolocation
//01
UBER
Uber recruits thanks to a game available on its app in some cities
with a very large engineer population, such as Seattle, Boston,
Austin and Denver. During their ride, engineers can solve “hacker
challenges” and get a job.
Source: http://venturebeat.com/2016/03/25/uber-recruiting-engineers-by-randomly-sending-a-coding-game-to-
play-during-rides/
//02
SNAPCHAT
Snapchat goes even further by offering its users located in Uber’s
offices in San Francisco a special filter with the message “This place
driving you mad?” and a link to its recruitment webpage. Did Uber
get a taste of its own medicine?
Source: http://www.forbes.com/sites/kathleenchaykowski/2015/04/15/snapchat-sneakily-uses-its-own-app-to-
poach-uber-engineers/#53c2835b66d4

10. HACK #4
G O W H E R E Y O U A R E
(REALLY)
N O T E X P E C T E D

11. Hack#4
04 Go where you are (really) not expected
//01
AMAZON WEB SERVICES
Amazon Web Services recruits on Tinder, a meeting platform.
Interested users can swipe to the right or send an email to the
address mentioned in the message.
Source: http://motherboard.vice.com/read/amazon-looks-to-recruit-engineers-with-bizarre-tinder-ad
//02
DDB
The DDB Oslo ad agency has organized a Snapchat contest. Users
have 10 seconds to present an interesting idea in a video message.
The best candidates are then invited for an interview in Oslo.
Source: http://www.thesnapchatpitch.com/

12. HACK #5
R E L Y O N A R T I F I C I A L
INTELLIGENC E

13. Hack#5
05 Rely on artificial intelligence
//01
MYA
Mya is a chatbot that automates 75% of the recruitment process.
For example, Mya can answer the applicants’ questions, have them
take a first test and give them an update on their application.
Source: http://trymya.io/
//02
JOBPAL
JobPal is a chatbot open to all Messenger users. After they found
job offers matching their city and field, users can apply directly
without leaving the chat window.
Source: https://pal.chat/

14. HACK #6
R E L Y O N D I G I T A L
MARKETING TECHNOLOGIES

15. Hack#6
06 Rely on digital marketing technologies
//01
GOLDEN BEES
Programmatic buying, an automated and precise advertising
targeting technology, can be used to communicate to a specific
audience only. For example, graduates from La Sorbonne with an
interest for energy and living in Paris. Golden Bees offers such a
tool.
Source: http://goldenbees.fr/
//02
LELAPS
Did an Internet user visit your website and leave it without applying
to any of your offers? Retargeting with a program such as Lelaps
allows you to remind them of your company by later displaying an
ad banner in their browser. It can show new offers matching their
profile.
Source: http://lelaps.fr/

16. Conclusion
06 Conclusion
Are we to have recruitment hackers in our companies? Just like Growth Hacking,
Recruitment Hacking should start spreading in the start-up field. It seems quite suitable to
recruit developers.
The main interest, besides saving time and money, is to target candidates who are not
necessarily actively looking for a job, and did not register in other common channels, such
as job boards.
Just as Growth Hacking does not stop after gaining new clients, HR Hacking does not stop
after recruiting new employees.
In the next episode, we will talk about integration in the company, management and the
creation of asset loyalty.
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17. Noussommes
07 About us
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