Personal Information
Entreprise/Lieu de travail
Paris Area, France France
Profession
KMCMS, Paris
Site Web
http://jepelet.free.fr
À propos
Jean-Eric Pelet holds a PhD in Marketing, an MBA in Information Systems and a BA (Hons) in Advertising. As an assistant professor in management, he works on problems concerning consumer behavior when using a website or other information system (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland, Thaïland) teaching e-marketing, ergonomics, usability, and consumer behavior at Design Schools (Nantes), Business Schools (Paris, Reims)...
Mots-clés
social media
m-commerce
artificial intelligence
intelligence artificielle
ai
ia
mobile commerce
réseaux sociaux
pelet
smb
responsive design
knowledge repository
eudaimonisme
flow
developpement durable
écosystèmes
braconnage
reseaux electriques
changement climatique
deforestation
agricole
pme
entrepreneurship
afrique
télécommunications
web
m-loyalty
m-experience
m-commerce_trust
feelings
privacy
reputation
tablet
gender
website personality
attitude
wine purchase
strategy
seo
accessibilite
color
référencement
design
layout
e-commerce
mobilité
marketing digital
font
geolocalisation
location based system
engagement
programmatique
programmatic
publicité
information systems
marketing
delphi study
small medium sized businesses
entrepreneur
fun
accessible
responsive
géolocalisé
elderly
consumer behavior
voix
geste
communicate
respiration
respirer
expression
oral
communication
public
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