The document discusses creative collaboration and presents the Assessment Scale for Creative Collaboration (ASCC). It defines creative collaboration as a context-related process where a solution is collaboratively constructed and considered original by a group. It describes how the ASCC scale was used to evaluate 64 online learners collaborating in dyads on an advertising project over 4 weeks. The scale measures various aspects of collaboration like orientation towards success, trust, and idea generation. It concludes by discussing using the scale in different contexts and relating creative collaboration to problem solving.

1. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.
Margarida Romero, Ph.D. margarida@uoc.edu
Creative Collaboration in
Online Computer-Supported
Collaborative Learning
Elena Barberà, Ph.D. ebarbera@uoc.edu
@ m a r g a r i d a r o m e r o
M a r g a r i d a . r o m e r o @ f s e . u l a v a l . c a
Creative Collaboration
Romero, M. , Barberà, E.

2. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.
Creativity,
• a key competence for facing the society
challenges of the post-industrial
knowledge society (Garrison, 2011)

3. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.

4. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.
Chris Gray and Alfonso Ippolito

5. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.
What is
Creativity?

6. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.

7. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.

8. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.

9. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.10
Creative?

10. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.10
Creative?Creative?
Creativity as "a process
which results in a novel
work or output"
(Greenberg , 1992, p. 76).
Novel for who?
Creative for who?

11. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.
Creativity
• may result in an act transcending the
creativity creator and producing changes in
an existing domain or a new one (Sak & Oz,
2010)
• may “generate or recognize ideas,
alternatives, or possibilities that may be
useful in solving problems, communicating
with others, and entertaining ourselves
and others” (Franken & Bauers, 2002).

12. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.
Creativity
• is a context-related process, where a solution is
individually or collaboratively (co)constructed and
considered as original, valuable or useful by a group
of reference (Romero & Barberà, 2015).

13. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.
Creative collaboration
• is a context-related collaborative process of shared creation,
where a solution is collaboratively (co)constructed by a group
of persons and considered as original, valuable or useful by a
group of reference (Romero & Barberà, 2015).

14. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.
Creative collaboration
• is a context-related collaborative process of shared creation,
where a solution is collaboratively (co)constructed by a group
of persons and considered as original, valuable or useful by a
group of reference (Romero & Barberà, 2015).
Assessment Scale for Creative
Collaboration (ASCC)

15. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.Assessment Scale for Creative
Collaboration (ASCC)
Methodology
• 64 online learners of the Bachelor’s degree in Audiovisual Communication.
• Course "Introduction to Creativity in Advertising“ (OUC).
• The task proposed to the students during the course was carried out in
dyads. The students were required to develop a creative advertising project
during 4 weeks.
• The students were invited to answer the Assessment Scale for Creative
Collaboration (ASCC) (Romero & Barberà, 2014; Wishart & Eagle, 2014) at
the end of the creative activity.

16. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.
FOR PARTICIPANTS
Demographics/scene setting questions
Gender?
Age group?
Details of collaborative space
What was the name of your project?
How many were in your group?
Direct questions as to outcome:
Please rate the following on a scale of 1 to 7 where 1 is not at all and 7 is very, very much
How well you and your group worked together to create your product?
How creative was your group?
How collaborative was your group?
How fluid was your creative process?
How much time pressure do you felt completing the task?
Please give an overall rating of your experience in this project on a scale from 1 to 7 where 1 is really very bad and 7
is really, very good.
Open ended questions to seek qualitative information:
What about this project helped you learn best?
What was most help to your group working well together?
What was most help to your group producing lots of good ideas?
What problems were there for you?
Write up to five words that best describe participating in this project for you.
How much time did you spend on the task?
Within this time describe any moments which you felt were more creative.
Describe any other different phases you experienced in the creative process.
Name up to two situations or events that caused you to feel time pressure during the
task.

17. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.Assessment Scale for Creative
Collaboration (ASCC)
Everyone in my group wanted to make a successful product.
My classmates/colleagues in my group trust each other
We were all able to express our ideas, even controversial ones freely.
I had a good idea of what the others in my group knew that is relevant to this activity.
We understood each other’s viewpoints at the start of the project.
We played with ideas while we were working on the project
We could see or find out what other people knew or were thinking about
We had a feeling of belonging together.
My group generated different and novel ideas in response to the task.
Orientation towards a
successful product
Trust Freedom of expression
Knowledge group awareness Playing with ideas
Generating new ideas
Engagement to the group/task Discussion

18. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.
Chris Gray and Alfonso Ippolito
Orientation towards a
successful product
Trust
Freedom of expression
(Prior and ongoing)
knowledge group
awareness
Playing with ideas
Generating
new ideas
Engagement towards
the group and task
Discussion

19. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.Discussion and prospectives
Evaluation of the scale in different (online)
educational contexts
Developing guidelines and educational resources for
supporting creative collaboration
Analyzing the relation between creative
collaboration and collaborative problem-solving

20. Time in Creative Collaboration
Romero, M. , Barberà, E.
Creative Collaboration
Romero, M. , Barberà, E.
Margarida Romero, Ph.D. margarida@uoc.edu
Elena Barberà, Ph.D. ebarbera@uoc.edu
@ m a r g a r i d a r o m e r o
M a r g a r i d a . r o m e r o @ f s e . u l a v a l . c a
Creative Collaboration
Romero, M. , Barberà, E.
Thank you for your
attention!
All feedback is welcome 
Enabling Creative
Collaboration
Through
Supportive
Technologies
Lifelong Learning
Program.
http://www.cocreat.eu/