This document provides a list of recommended autumn items including guilt-free brownies, shimmering liquid metal eyeliner, and desk planters filled with evergreen succulents to welcome the season. It features lifestyle products from various brands such as L'Occitane skincare, Crosley record players, P.E Nation activewear, and Eye of Horus cosmetics to help enjoy the fall.
This document lists and describes various tools used in industrial work including a measuring tape for precise measurements, computer for processing information, industrial gloves and glasses to protect hands and eyes, a helmet to protect the head from falls, a chronometer for measuring time, a format for recording data, a nasubucal protector to prevent contaminants from entering the body, ear covers to reduce noise, and a workbench where activities are developed.
This is an overview of a 3day learning programme created for the progressive consultancy Raison d'Etre to holistically and authentically approach the development of sales skills across their global spa teams.
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...Aquent
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
This document provides an overview of a workshop aimed at helping salespeople become trusted advisors by building value propositions for customers. The workshop will help attendees understand customers' key business issues and drivers by asking impactful questions. It will teach how to focus on relevant business drivers and communicate the value of solutions. The agenda includes sessions on the evolution of selling, understanding business drivers, building elevator pitches and complex value propositions, and using creativity. The document discusses trends driving changes in business-to-business relationships and emphasizes the need for consultative, enterprise-level relationships over transactional ones.
The Mediabrain - the impact of the reader-magazine relationship proven by bra...Researchblog
A study by Sanoma Media and Neurensics about magazine engagement, using the MRI scanner. This is the presentation of the FIPP Research Forum 2011, where it was awarded as best innovation in magazine research.
Mail dennis.hoogervorst@sanomamedia.nl for more information.
Neuromarketing and Content: How to Connect Directly to Visitors' BrainsOrbit Media Studios
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it.
In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
- Herds, halos and the science of social proof
- Context, contrast and color
- Fear, loss and scarcity
- Eye tracking, color and visual prominence
- Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
This document provides a list of recommended autumn items including guilt-free brownies, shimmering liquid metal eyeliner, and desk planters filled with evergreen succulents to welcome the season. It features lifestyle products from various brands such as L'Occitane skincare, Crosley record players, P.E Nation activewear, and Eye of Horus cosmetics to help enjoy the fall.
This document lists and describes various tools used in industrial work including a measuring tape for precise measurements, computer for processing information, industrial gloves and glasses to protect hands and eyes, a helmet to protect the head from falls, a chronometer for measuring time, a format for recording data, a nasubucal protector to prevent contaminants from entering the body, ear covers to reduce noise, and a workbench where activities are developed.
This is an overview of a 3day learning programme created for the progressive consultancy Raison d'Etre to holistically and authentically approach the development of sales skills across their global spa teams.
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...Aquent
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
This document provides an overview of a workshop aimed at helping salespeople become trusted advisors by building value propositions for customers. The workshop will help attendees understand customers' key business issues and drivers by asking impactful questions. It will teach how to focus on relevant business drivers and communicate the value of solutions. The agenda includes sessions on the evolution of selling, understanding business drivers, building elevator pitches and complex value propositions, and using creativity. The document discusses trends driving changes in business-to-business relationships and emphasizes the need for consultative, enterprise-level relationships over transactional ones.
The Mediabrain - the impact of the reader-magazine relationship proven by bra...Researchblog
A study by Sanoma Media and Neurensics about magazine engagement, using the MRI scanner. This is the presentation of the FIPP Research Forum 2011, where it was awarded as best innovation in magazine research.
Mail dennis.hoogervorst@sanomamedia.nl for more information.
Neuromarketing and Content: How to Connect Directly to Visitors' BrainsOrbit Media Studios
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it.
In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
- Herds, halos and the science of social proof
- Context, contrast and color
- Fear, loss and scarcity
- Eye tracking, color and visual prominence
- Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
Transform Your Sales Playbooks with Brain ScienceVeelo
Learn how enablement technology and a sprinkle of brain science can help transform sales playbooks into dynamic sources of information to help your sales team stay on message and better position, qualify and sell.
Cost - Benefit Analysis & ROI of Sales Training in Brain Telecom. ltdMuhammad Shahid
This document summarizes the costs and benefits analysis of a training intervention conducted by Brain Telecommunication Limited (Brain TEL) for their officers and executives. It provides details of the training costs, potential savings and benefits calculated, and ROI analysis. The ROI was found to be 99% based on quantitative improvements in sales, errors, and absenteeism, as well as qualitative improvements in communication skills and deadline meeting.
The document discusses neuromarketing techniques for creating effective content campaigns. It describes a framework for engaging prospects through various stages from acquisition to advocacy. Additionally, it provides steps for developing lead nurturing programs using neuromarketing principles to trigger the brain's responses through purposeful, segmented content that follows prospects through the sales funnel. The presentation emphasizes measuring content performance against goals.
AMA: The Art and Science of NeuromarketingSheridan Orr
This document discusses neuromarketing and its applications. It begins by asking if neuromarketing is "voodoo science" and then provides examples of how neuromarketing has been used, including by Emerald Nuts for a Super Bowl ad that failed. It also notes that Apple products activated similar brain regions as religious imagery. Finally, it suggests lessons that can be learned from neuromarketing, such as the importance of emotion, novelty, and motion. The document requests a budget for neuromarketing equipment and staff.
The marshmallow test involved four-year-olds being given a marshmallow and promised another if they could wait 20 minutes before eating the first one. Some children waited while others could not. Researchers later found that children who could wait were better adjusted, more dependable, and scored higher on SATs years later compared to those who could not delay gratification.
Aquent/AMA Webcast: Marketing to Your Customer's BrainAquent
Our brains are hard-wired with preferences and behaviors that every marketer needs to understand. For years, Roger Dooley, Author and Founder of
Dooley Direct has been writing about how to use brain and behavior research to improve marketing, advertising, and sales process. In this webcast, Roger will talk about the latest neuromarketing research that will help you understand how to market directly to your customer's brain.
Comment la vidéo digitale bouscule le marketing #NiceTalkNiceToMeetYou
Il fût un temps où l'esthétisme de la réalisation et la puissance du plan média s'affirmaient comme LES facteurs-clés de réussite d'une campagne vidéo. Mais ces dernières années, le digital a bousculé les conventions, tant dans les modes de production que dans les usages.
Alors comment concevoir la vidéo dans une communication digitalisée, en tenant compte des changements en cours ?
Quels réflexes adopter dans la définition d'un dispositif marketing incluant la vidéo ?
Quels résultats attendre ?
Quelles best practices ?
Découvrez notre retour d'expérience d'agence sur les 24 derniers mois, avec un benchmark de campagnes digitales réussies.
Dans une logique relationnelle cross canal, quels sont les facteurs clé de succès pour appréhender le consommateur et construire avec lui un véritable dialogue profitable et durable ?
Pour ma part les sciences ne vivent et n’ont d’intérêt que si elles sortent du laboratoire.
Ne perdons plus de temps, offrons la possibilité aux entreprises de bénéficier des dernières avancées scientifiques pour augmenter leur performance.
Améliorer les ventes et le chiffre d’affaires par les neurosciences est une réalité.
Je vous montre ?
Présentation de société This is Customer avec analyse d'un parcours client pour le renouvellement d'un ordinateur personnel! basé sur des faits réels. Entre la Fnac et l'Apple Store, qui propose la meilleure expérience d'achat ?
Transform Your Sales Playbooks with Brain ScienceVeelo
Learn how enablement technology and a sprinkle of brain science can help transform sales playbooks into dynamic sources of information to help your sales team stay on message and better position, qualify and sell.
Cost - Benefit Analysis & ROI of Sales Training in Brain Telecom. ltdMuhammad Shahid
This document summarizes the costs and benefits analysis of a training intervention conducted by Brain Telecommunication Limited (Brain TEL) for their officers and executives. It provides details of the training costs, potential savings and benefits calculated, and ROI analysis. The ROI was found to be 99% based on quantitative improvements in sales, errors, and absenteeism, as well as qualitative improvements in communication skills and deadline meeting.
The document discusses neuromarketing techniques for creating effective content campaigns. It describes a framework for engaging prospects through various stages from acquisition to advocacy. Additionally, it provides steps for developing lead nurturing programs using neuromarketing principles to trigger the brain's responses through purposeful, segmented content that follows prospects through the sales funnel. The presentation emphasizes measuring content performance against goals.
AMA: The Art and Science of NeuromarketingSheridan Orr
This document discusses neuromarketing and its applications. It begins by asking if neuromarketing is "voodoo science" and then provides examples of how neuromarketing has been used, including by Emerald Nuts for a Super Bowl ad that failed. It also notes that Apple products activated similar brain regions as religious imagery. Finally, it suggests lessons that can be learned from neuromarketing, such as the importance of emotion, novelty, and motion. The document requests a budget for neuromarketing equipment and staff.
The marshmallow test involved four-year-olds being given a marshmallow and promised another if they could wait 20 minutes before eating the first one. Some children waited while others could not. Researchers later found that children who could wait were better adjusted, more dependable, and scored higher on SATs years later compared to those who could not delay gratification.
Aquent/AMA Webcast: Marketing to Your Customer's BrainAquent
Our brains are hard-wired with preferences and behaviors that every marketer needs to understand. For years, Roger Dooley, Author and Founder of
Dooley Direct has been writing about how to use brain and behavior research to improve marketing, advertising, and sales process. In this webcast, Roger will talk about the latest neuromarketing research that will help you understand how to market directly to your customer's brain.
Comment la vidéo digitale bouscule le marketing #NiceTalkNiceToMeetYou
Il fût un temps où l'esthétisme de la réalisation et la puissance du plan média s'affirmaient comme LES facteurs-clés de réussite d'une campagne vidéo. Mais ces dernières années, le digital a bousculé les conventions, tant dans les modes de production que dans les usages.
Alors comment concevoir la vidéo dans une communication digitalisée, en tenant compte des changements en cours ?
Quels réflexes adopter dans la définition d'un dispositif marketing incluant la vidéo ?
Quels résultats attendre ?
Quelles best practices ?
Découvrez notre retour d'expérience d'agence sur les 24 derniers mois, avec un benchmark de campagnes digitales réussies.
Dans une logique relationnelle cross canal, quels sont les facteurs clé de succès pour appréhender le consommateur et construire avec lui un véritable dialogue profitable et durable ?
Pour ma part les sciences ne vivent et n’ont d’intérêt que si elles sortent du laboratoire.
Ne perdons plus de temps, offrons la possibilité aux entreprises de bénéficier des dernières avancées scientifiques pour augmenter leur performance.
Améliorer les ventes et le chiffre d’affaires par les neurosciences est une réalité.
Je vous montre ?
Présentation de société This is Customer avec analyse d'un parcours client pour le renouvellement d'un ordinateur personnel! basé sur des faits réels. Entre la Fnac et l'Apple Store, qui propose la meilleure expérience d'achat ?
The document discusses how direct mail (letterbox) can be used to effectively engage with consumers (iConsumers) in today's digital environment. It notes that direct mail remains a valuable marketing channel, even for the most digital consumers, as it can reinforce digital strategies by driving web traffic when combined with online searches. Some key points made are that 87% of direct mail is read, it is one of the most important touchpoints related to purchase decisions, and many advertisers now fully integrate direct mail into their strategies for reaching and engaging consumers.
Make your digital strategies also a sales generatorbpost
This document discusses how direct mail can be used as a digital strategy and sales generator by activating digital targets like mobile/tablet and social media users. It provides several case studies as examples, such as how Rabobank used a customized magazine to increase website traffic and how Pure Players used direct mail to drive website traffic and online sales for inactive customers. The document advocates for an integrated digital-direct mail approach to generate better return on investment through increased traffic, dialogue, advocacy, and brand experience.
This document compares the effectiveness of different marketing channels - direct mail, email, and banner advertising - for a Belgian food brand's webshop campaign. Direct mail generated the highest turnover at €252,000 from 50,000 contacts, compared to €7,128 from email and €1,030 from banners. Direct mail also had the highest ROI at 770% and the lowest cost per acquisition. The key conclusion is that direct mail is the most efficient activation channel, and combining online and offline approaches generates better results than online-only.
The necessity to recruit new donors in times of economic recession - Fundrais...bpost
The economic recession has resulted in donors that quit donating, or donate less. You could desinvest, or invest to create new donors. Find out how Direct Mail can help
This document discusses strategies for companies to create word-of-mouth marketing using postcards. It suggests that companies offer customers free postcards to send to friends and family to share their experiences with a brand. This creates engagement and interactions on a personal level. The document provides examples of companies that use real postcards sent through the mail and a mobile app to allow customers to send branded postcards to others for free in order to generate buzz and sales for the brand.
Direct mail and email were tested to promote cross-selling funds to existing clients without share accounts. 300 interviews were conducted, with 150 receiving email and 150 receiving direct mail. Direct mail generated significantly higher spontaneous brand awareness (+120%) and correct message recall (+81%) than email. It also enhanced attention to other brand advertising by 60% more than email. Direct mail was found to be more effective than email at promoting cross-selling funds to existing clients.
Direct mail and email were tested to promote cross-selling funds to existing clients without share accounts. 300 interviews were conducted, with 150 receiving email and 150 receiving direct mail. Direct mail generated significantly higher spontaneous brand awareness (+120%) and correct message recall (+81%) than email. It also enhanced attention to other brand advertising by 60% more than email. The findings suggest that direct mail is more effective than email for this marketing campaign objective.
Loyalty starts with great stories - event bpost 29/01/2013]bpost
The document discusses building loyalty through storytelling, values, and effective communication over time. It highlights the importance of social media, personalization, and engaging supporters by recognizing them, making them feel good, inspiring them, inviting them to participate, and showing that their voices have been heard. The goal is to develop loyal volunteers and donors through these strategies.
This document discusses transforming administrative mail into a customer experience tool. It focuses on why capitalizing on administrative mail is important, how to do it by putting customers first and treating it as a project, and what benefits it can bring. Specifically, it can improve brands, enhance customer communication, and unlock hidden ROI. The document provides examples of projects with banks, insurers, telcos and utilities that experienced positive impacts from RelatioMail.
This document outlines an agenda and presentations for a cross-channel day event. The agenda is divided into two parts, with the first part focusing on topics like the current state of retail, cross-channel organizations, and identifying customers. The second part discusses challenges and opportunities of multichannel retail like moving from cash and carry to multichannel. Several company case studies are also presented. The document indicates that identifying the most likely buyers based on fast-moving consumer goods purchasing behavior will be one of the presentations. Overall, the document provides an agenda and overview of topics to be discussed at a cross-channel marketing event.
Club Med partnered with bpost to launch a mobile postcard program combining digital and physical experiences. The program allows Club Med customers to take a photo on their smartphone, add a personal message, and have the postcard printed and delivered by bpost. Over 65,000 downloads and 95,000 postcards have been sent since launch. The program aims to strengthen Club Med's brand image by allowing customers to share their happy vacation moments, increase customer loyalty through a rewarding experience, and recruit new customers by capturing the addresses of postcard recipients.
Inma presHow to help brands and consumers. 3 innovations by bpost for the I...bpost
Mobile postcard apps allow customers to send digital postcards from their phones in under 100 seconds. Shipping manager apps give customers updates on package deliveries and allow redelivery scheduling. On-demand delivery services let customers order anything and have it delivered within hours, with bpost aiming to become customers' personal assistant for ordering goods.
This document discusses a survey conducted in Belgium about voters' preferred communication channels for political parties. Some key findings:
1) Door-to-door flyers and personalized letters remain the most preferred methods for politicians to contact voters.
2) Northern voters prefer messages in newspapers and door-to-door contact, while southern voters prefer more personal approaches.
3) Men are more interested in politics overall and prefer personalized letters more than women. Interest in politics increases slightly as elections near.
bpost test eerstdaags in Mechelen en regio Verviers de gebundelde postbestelling voor gezinnen uit. Op zowat 17.000 adressen zullen de postbodes alle brieven en ongeadresseerd drukwerk in een open bedrukte map bestellen. De nieuwe werkwijze zal gebaseerd zijn op geavanceerde technologie en bpost is daarmee een voorloper in de internationale postwereld. In zijn processen, producten en diensten past bpost systematisch spitstechnologie toe, maar technologie zal nooit de postbode vervangen.
6. Neuro-tools
Implicit Branding Control : dressez l’univers inconscient
associé à une Marque, une personnalité, une idée …
testez et mesurez le sens perçu de votre marque, de vos produits,
de vos concurrents, de votre marché, de votre technologie et ...
Ajustez!
Implicit Perceptive Impact : Pré-tests de publicités, de
pack
Maximisez l’impact perceptifs, faites ressortir vos créations d’un
paysage média encombré!
Imagerie Cérébrale : Scanner Fmri & EEG :
explorez en live les processus de choix et de décisions, pour que
vos prospects passent à l’acte!
6 www.brainimpact.be |6
7. Méthodologie IRMf
PRINCIPE DE BASE IRMf
Les participants sont exposés à une marque,une publicité dans l’IRMf via un
écran le scanner enregistre en live les zones du cerveau activée.
Brodmann 10
Représentation sociale « cool »
Le succès dépend de la qualité de préparation du test d’amorçage :
– La qualité du briefing du client (positionnement tel que perçu,…)
– Le nombre de répondants (10 min x nombre de groupes cibles)
– L’homogénéité des répondants dans chaque groupe cible
– La clarté du matériel utilisé (marques , logos, pubs > idées)
– L’incentive du répondant
www.brainimpact.be |7
8. Implicit Branding Control
Quelle est la couleur de… La neige?
La farine?
Cette feuille? Que boit une vache ?
www.brainimpact.be |8
17. Pré-test -IPI
conscient
inconscient
Test
IPI
www.brainimpact.be |17
18. Implicit Perceptive Impact-IPI
Diagnostique la contribution des différents éléments
constituants de la publicité sur la mémoire perceptive
(visuels, message, signature,...)
Détermine la possibilité d'être mémorisée explicitement
et implicitement et de contribuer au changement de
comportement
www.brainimpact.be |18
19. Résultats pour la campagne
Recall
Dynamic IPI Profile
Brand contribution
Message contribution
Product contribution Global
Implicit Perceptive Power Perceptive
Contrast
Impact
Emotion
Visual
Storyness
Tangibility
Empathetic
www.brainimpact.be |19
21. IPI – gross perceptives results
Le message “boucle ta ceinture… » a un impact faible
Le visage comme élément central a un impact moyen
Le logo IBSR et “jesuispour” ont un impact perceptif très
faible
L’élément les plus impactant est le pull !
www.brainimpact.be |21
25. conclusions
☑
Le message est clair mais…
☒
Globalement, l’impact perceptif est faible, sauf pour le
pull
☒
La possibilité de mémorisation consciente et de
changement de comportement est par conséquent faible
☒
La campagne ne contribue pas à la notoriété de l’IBSR
☒
La campagne ne véhicule pas assez d’émotion, et
manque de crédibilité , d’ empathie et n’est pas assez
construite comme une histoire
25 www.brainimpact.be |25
27. Et vous ?
• Séduisez le cerveau reptilien (pour sortir du lot et
provoquer le comportement!)
– Odeurs > toucher > vision > audition
– Contraste
– Emotion >> raison (le sexe n’est plus porteur ! religiosité
de la marque - fanification)
– Une histoire « ouvrez et devenez peut être millionaire »
– Tangible
– Empathique (je peux m’y projeter), marketing affinitaire
– Ne pas surcharger
Rationnel
gauche
Emotionnel
droit
www.brainimpact.be |27
28. The big secret
- Provoquez une émotion et créez une justification
plausible de l’émotion … même si elle n’a rien à
voir ! (cortical – desactivation)
Miam le bon Yaourt aux
fruits frais
www.brainimpact.be |28
29. Prof. Arnaud Pêtre
Brain Impact - Neuromarketing
Neuromarketing & com. boosting
info@brainimpact.be
av. des volontaires, 19 – 1160 Bruxelles
+ 32 (0)496 78 15 41
www.brainimpact.be
www.brainimpact.be |29