In the two years since the Apple iPad first popularized the tabler, tens of millions have been sold, and they are expected to become nearly ubiquitous in homes,
classrooms and offices across America.
CES 2013: Who Attends CES & How Brands, Marketers & Exhibitors Can Reach ThemBen Grossman
The 2013 International CES was the largest CES in the show’s 45+ year history -- featuring 3,250 exhibitors across 1.9 million net square feet of exhibit space (about 45 football fields). But many onlookers have been left confused by the show’s re-emergence. Who attends CES today and how can brands reach them in 2014? This isn’t your grandfather’s CES. There’s much, much more than the show floor -- in fact many attendees are giving their feet a break and skipping it altogether. Written for brands, exhibitors, marketers and interested attendees, this overview gives Jack Morton Worldwide's point of view on CES 2013.
Native advertising is growing at an incredible rate. According to Kelsey and eMarketer, it’s already a $4.3 billion business and will skyrocket to almost $9 billion by 2018. In this study, Yahoo and BBDO offer insights and case studies on native advertising
The Upside of a Downturn: Broker Business Building on a BudgetBen Grossman
Economy got your business down? The glass is half full. For every downturn, there's an upside. In an age when many brokers' businesses have been commoditized, those who seize the opportunity to use social media meaningfully will win.
The current broker sales funnel is leaking from ages of traditional advertising and marketing that left out preference and loyalty. Today, those brokers who are savvy enough to use social communications to exit the downturn stand to come out on top, sales funnel intact.
This presentation was originally delivered by Ben Grossman at the Club Liberty luncheon at R2L at Two Liberty on June 9, 2010.
Top 10 technology leaders influencers and visionaries 2015servicesmobiles.fr
Leaders, innovators and visionaries have always been at the heart of the technology sector. Their choices, actions and investments influence the direction and pace of the industry. This free research presents the 10 individuals that Juniper believes will have the greatest impact on the sector over the next 12 months, discussing how they influence both their respective organisations and the wider tech sector. By https://www.juniperresearch.com
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
5 Lessons Learned: the Best of Social Media in 2010Ben Grossman
This presentation takes a look at five lessons learned in 2010 from top social media case studies, including Old Spice, Coldwell Banker, Quick Chek, American Express and Dominos. Originally presented to at a group of healthcare professionals, there are key insights to be derived from each of these social media initiatives that either launched or took off during 2010.
Be Talkworthy. Be Findable. Be In-Touch. Be Valuable. Be Evolving. And most of all, Be Brilliant. It’s the mantra to live by in 2011. A changed economy, healthcare reform and shifting consumer behavior requires strategy that drives brand legacy, savvy execution that ignites passion, and results that are truly exceptional.
In the two years since the Apple iPad first popularized the tabler, tens of millions have been sold, and they are expected to become nearly ubiquitous in homes,
classrooms and offices across America.
CES 2013: Who Attends CES & How Brands, Marketers & Exhibitors Can Reach ThemBen Grossman
The 2013 International CES was the largest CES in the show’s 45+ year history -- featuring 3,250 exhibitors across 1.9 million net square feet of exhibit space (about 45 football fields). But many onlookers have been left confused by the show’s re-emergence. Who attends CES today and how can brands reach them in 2014? This isn’t your grandfather’s CES. There’s much, much more than the show floor -- in fact many attendees are giving their feet a break and skipping it altogether. Written for brands, exhibitors, marketers and interested attendees, this overview gives Jack Morton Worldwide's point of view on CES 2013.
Native advertising is growing at an incredible rate. According to Kelsey and eMarketer, it’s already a $4.3 billion business and will skyrocket to almost $9 billion by 2018. In this study, Yahoo and BBDO offer insights and case studies on native advertising
The Upside of a Downturn: Broker Business Building on a BudgetBen Grossman
Economy got your business down? The glass is half full. For every downturn, there's an upside. In an age when many brokers' businesses have been commoditized, those who seize the opportunity to use social media meaningfully will win.
The current broker sales funnel is leaking from ages of traditional advertising and marketing that left out preference and loyalty. Today, those brokers who are savvy enough to use social communications to exit the downturn stand to come out on top, sales funnel intact.
This presentation was originally delivered by Ben Grossman at the Club Liberty luncheon at R2L at Two Liberty on June 9, 2010.
Top 10 technology leaders influencers and visionaries 2015servicesmobiles.fr
Leaders, innovators and visionaries have always been at the heart of the technology sector. Their choices, actions and investments influence the direction and pace of the industry. This free research presents the 10 individuals that Juniper believes will have the greatest impact on the sector over the next 12 months, discussing how they influence both their respective organisations and the wider tech sector. By https://www.juniperresearch.com
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
5 Lessons Learned: the Best of Social Media in 2010Ben Grossman
This presentation takes a look at five lessons learned in 2010 from top social media case studies, including Old Spice, Coldwell Banker, Quick Chek, American Express and Dominos. Originally presented to at a group of healthcare professionals, there are key insights to be derived from each of these social media initiatives that either launched or took off during 2010.
Be Talkworthy. Be Findable. Be In-Touch. Be Valuable. Be Evolving. And most of all, Be Brilliant. It’s the mantra to live by in 2011. A changed economy, healthcare reform and shifting consumer behavior requires strategy that drives brand legacy, savvy execution that ignites passion, and results that are truly exceptional.
Progressive Profiling Strategy: The Power of Incremental DataBen Grossman
Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate – and it’s expected consumer databases are even worse.
Progressive profiling is an important strategy for marketers to understand and use across the board – both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. What’s at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brand’s consumers.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
Matt Koval, Programming Strategist, YouTube
Twitter Handle: @MattKoval
A framework for YouTube creators to filter their ideas through, with the goal of maximizing their potential for long-term success. Got a series idea for your YouTube channel? Workshop it during the presentation!
Premier catalyseur de la transformation des banques, le digital bouleverse les comportements clients. Pour le second volet de son enquête sur les Français et leur banque, le cabinet de conseil Solucom a interrogé – en partenariat avec OpinionWay – plus de 2000 Français sur leurs habitudes de paiement et le rôle que les banques doivent jouer.
This is a Google presetation that was made for CMS users and content owners that manage assets on the YouTube platform.
I obviously didn't make this presentation and YouTube has stopped sharing because they are in the process of updating it. In the meantime I thought I'd upload it here for safekeeping and to share with those who have an interest on the subject.
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldBen Grossman
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice for brands and marketers. These trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world. It has been presented at the Nordic Media Summit (Copenhagen) and the Event Marketing Summit (Salt Lake City).
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
How Netflix Directs 1/3rd of Internet TrafficC4Media
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1QqReFD.
Haley Tucker and Mohit Vora discuss the architecture at Netflix that makes streaming happen, while highlighting interesting lessons and design patterns that can be widely applied. Filmed at qconsf.com.
Haley Tucker works on the Playback Features team at Netflix, responsible for ensuring that customers receive the best viewing experience. Mohit Vora manages the Open Connect Control Plane team at Netflix.
Le paper Invest donne des informations (nom, création, savoir-faire, fond levée,marché, contact...) sur notre sélection de 65 Startup qui permettra à des investisseurs ou des entreprises de prendre contact avec eux !
Progressive Profiling Strategy: The Power of Incremental DataBen Grossman
Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate – and it’s expected consumer databases are even worse.
Progressive profiling is an important strategy for marketers to understand and use across the board – both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. What’s at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brand’s consumers.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
Matt Koval, Programming Strategist, YouTube
Twitter Handle: @MattKoval
A framework for YouTube creators to filter their ideas through, with the goal of maximizing their potential for long-term success. Got a series idea for your YouTube channel? Workshop it during the presentation!
Premier catalyseur de la transformation des banques, le digital bouleverse les comportements clients. Pour le second volet de son enquête sur les Français et leur banque, le cabinet de conseil Solucom a interrogé – en partenariat avec OpinionWay – plus de 2000 Français sur leurs habitudes de paiement et le rôle que les banques doivent jouer.
This is a Google presetation that was made for CMS users and content owners that manage assets on the YouTube platform.
I obviously didn't make this presentation and YouTube has stopped sharing because they are in the process of updating it. In the meantime I thought I'd upload it here for safekeeping and to share with those who have an interest on the subject.
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldBen Grossman
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice for brands and marketers. These trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world. It has been presented at the Nordic Media Summit (Copenhagen) and the Event Marketing Summit (Salt Lake City).
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
How Netflix Directs 1/3rd of Internet TrafficC4Media
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1QqReFD.
Haley Tucker and Mohit Vora discuss the architecture at Netflix that makes streaming happen, while highlighting interesting lessons and design patterns that can be widely applied. Filmed at qconsf.com.
Haley Tucker works on the Playback Features team at Netflix, responsible for ensuring that customers receive the best viewing experience. Mohit Vora manages the Open Connect Control Plane team at Netflix.
Le paper Invest donne des informations (nom, création, savoir-faire, fond levée,marché, contact...) sur notre sélection de 65 Startup qui permettra à des investisseurs ou des entreprises de prendre contact avec eux !
Lors de notre voyage à Lisbonne nous avons rencontré des dizaines de startup sur de nombreux thèmes comme #SAAS #Ecommerce #Advertising #Gaming #Esport #Video #Sport #Health #Hardware #VR #AR #Social #Fintech #Biotech #Education #Bot # Messagerie #Musique # App #IoT #AI
The Facebook EMEA Platform Team will recap and breakdown the biggest F8 announcements, and we will have the chance to hear and discuss what these advancements mean for the French ecosystem.