1. SOCIAL MEDIA BENCHMARKING
& COMPETITIVE INTELLIGENCE
Top Sportswear Brands

2. THE
SOCIAL MEDIA
BENCHMARKING
COMPANY
SO
FOR BRANDS
We monitor and analyze the daily activity on the social
media outposts of over 11,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors,
benchmark their performance, and compete intelligently.

3. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...

4. March 2013
Facebook – An Overview
UNMETRIC SCORE FOR FACEBOOK
Brand Name Unmetric Score
Converse 66
Adidas 59
Adidas Originals 58
Puma 49
Vans 48
NIke 47
Under Armor 30
Reebok 28
Lululemon Athletica 23
The Unmetric Score is a unique sector based social media score that takes in to account
various metrics, weighted and balanced to produce a single benchmarkable score.

5. March 2013
Facebook – An Overview
BEST CAMPAIGNS OF THE MONTH
(Amongst these brands)
1. Converse- Customizing Chucks
2. Under Armor- Alter Ego campaign
3. Adidas Originals– New Shoe Launch – SL 72

6. March 2013
Notable Metrics on Facebook
Fans Number of Posts
Number talking about Engagement of
Brand Name
(as % of Fans) Admin Posts
Total Fans Fan Growth Fan Admin
Converse 35,929,993 1.42% 0.77% 484 36 73
Luluemon
811,203 1.63% 1.31% 495 35 24
Athletica
NIke 12,516,335 1.72% 0.54% 0 7 28
Puma 9,106,803 2.90% 0.92% 0 132 4
Reebok 1,942,567 1.63% 0.78% 0 47 2
Under Armor 2,302,819 1.46% 1.29% 228 44 34
Vans 10,780,502 2.06% 1.05% 332 34 3
Adidas 13,043,423 17.57% 1.83% 0 22 18
Adidas Originals 19,592,826 2.60% 1.22% 764 40 38

7. Converse – Customizing Converse Shoes
Converse posted a lot around their new launch of their new
campaign of customizing Converse shoes.

8. Under Armor – Alter Ego Product Line
Under Armor posted a lot for the launch of their new product line - “Alter Ego”

9. Puma – Re-launching an old Shoe
Puma posted a lot around their new campaign as a tribute for a shoe they re-launched
Most engaging post around CES

10. Admin Responses
Amongst all the brands that were benchmarked, these brands were the most consistent in replying.
Under Armor Adidas Originals
Van’s

11. ANALYSIS OF
BRANDS ON
TWITTER
SO
Followers, Customer Service Metrics,
Campaigns, etc...

12. March 2013
Twitter – An Overview
UNMETRIC SCORE FOR TWITTER
Brand Name Unmetric Score
Converse 44
Adidas 35
Adidas Originals 61
Puma 38
Lululemon Athletica 70
Nike 67
Under Armor 49
Reebok 71
The Unmetric Score is a unique sector based social media score that takes in to account
various metrics, weighted and balanced to produce a single benchmarkable score.

13. March 2013
Twitter – An Overview
BEST CAMPAIGNS OF THE MONTH
(Amongst these brands)
1. Under Armor - #IWILL
2. Converse - #DONTBEBORING
3. Reebok - #LIVEWITHFIRE

14. March 2013
Notable Metrics on Twitter
Average Response
Brand Name Total Followers Followers Growth Number of Tweets
Time
Converse 129,239 7.31% 278 4:52:42
Adidas 137,479 1.77% 25 2:44:57
Adidas Originals 483,942 5.22% 260 0:44:57
Puma 116,575 5.85% 169 23:18:24
Lululemon Athletica 442,689 5.02% 936 3:06:06
NIke 995,292 6.02% 142 2:44:57
Under Armor 181,697 8.55% 280 4:11:48
Reebok 96,719 3.41% 95 -

15. Under Armor - #IWILL campaign
Campaign to bring about a positive spin for customers to stay
healthy and give them motivation.

16. Adidas Originals – Twitter Campaign
Adidas Originals most popular twitter strategy seemed to be
to use Hashtags.
Adidas Originals is the fastest in replying to customer tweets
Time in minutes

17. Converse – #DONTBEBORING
#DONTBEBORING Campaign was launched by Converse to bring about the idea that the brand
was very fresh and different. They received a lot of engagement around this campaign

18. Reebok – #LIVEWITHFIRE
Reebok promoted the need for fitness with the tagline of #LIVEWITHFIRE

19. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...

20. March 2013
YouTube – An Overview
UNMETRIC SCORE FOR YOUTUBE
Brand Name Unmetric Score
Nike 65
Adidas 55
Converse 41
Reebok 39
Under Armour 37
Vans 36
PUMA 33
lululemon athletica 24
The Unmetric Score is a unique sector based social media score that takes in to account
various metrics, weighted and balanced to produce a single benchmarkable score.

21. March 2013
YouTube – An Overview
TOP VIDEOS OF THE MONTH
(Amongst these brands)
1. Adidas – David Beckham Surprise
2. Converse – DOYATHING Campaign
3. PUMA – Social Lite Collection

22. Adidas – David Beckham Surprise
Video Statistics
The surprise of a lifetime was unveiled at Westfield
Stratford City as adidas brought astonished shoppers
face to face with global icon David Beckham.

23. Converse – DOYATHING Campaign
Video Statistics
Check out the official video launch for Converse's newest
3 Artists, 1 Song titled "DoYaThing" featuring Gorillaz,
Andre 3000, and James Murphy.

24. Puma- Social Lite Collection
Video Statistics
PUMA Social introduces Archive Lite and Future Suede:
new Spring Summer collection featuring liteweight
materials, designed for surfing the crowd.

25. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the
globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social
media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and
driving down costs by creating more efficient social media teams.‬