09.09.2014 Apple Keynote Analysis by Phonevalley-DigitasLBi

1. APPLE KEYNOTE 09/09/2014

2. NEW

3. SPECIFICITIES
iPhone 6
4,7
iPhone 6 Plus
5,5
1334x750 pixels
Retina
Processor A8
1Go RAM
Storage:16Go, 62Go, 128Go
Camera 8MP
Video 1080 à 60 fps
Bluetooth 4.4
NFC
Battery improved
709-919 euros
1920x1080 pixels (Full HD)
Retina HD
Processor A8
1Go RAM
Storage : 16Go, 62Go, 128Go
Camera 8MP
Video 1080 à 60 fps
Bluetooth 4.4
NFC
Battery improved
809-1019 euros
Any existing app will scale to the screen

4. CAMERA FEATURES
Focus Pixels
True tone flash
Face detection
Exposure control
Auto stabilization
Optical image stabilization
Panorama
240 fps Slo-mo
Face Time HD
HDR video
Burst mode
Timer mode

5. APPLE PAY
Apple introduced his payment solution using NFC,
Apple Pay
In Stores
You can now pay in store with your iPhone, using
Touch ID and NFC.
To add a credit card, take a photo of it through the
app. For security, numbers and identity will not be
displayed.
You can add several cards in your wallet.
Security
Each transaction is encrypted, so you never share
your account information with tradespeople.

6. PARTNERSHIPS
Credit cards
Participating banks
220 000 stores

7. PAYMENT IN-APP
You can also pay in app with the
secure payment Apple Pay
Partnerships

8. RELEASE

9. NEW

10. DESIGN
Personalization
2 screen sizes (38mm &
42mm)
3 kinds of materials
(Stainless, Aluminum and
Gold 18 carats)
4 colors (Black, Steel,
Yellow and Rose Gold)
9 different bracelets
Many faces
3 collections
349 US$

11. INTERFACE & USE
Navigate through the OS thanks to
the digital crown and by touching
the screen.
Each app is accessible on the menu,
represented by colored circles with
the watch app always in the center.
The entire UI is customizable, so you
can choose how the apps are
presented on the home screen and
how they appear in full screen on
your wrist.
Rotating it allows you to
zoom into your app
selection, your location on
Apple Maps and a photo
from a gallery.
Scrolling through dates and
stopwatch times is handled
by this knob too.
The digital crown also acts
as the Apple Watch home
button.

12. FEATURES
COMMUNICATE
Several ways to communicate
thanks to the Apple watch are
available.
Quick reply to texts and iMessages
Reply with customable emojis.
Reply with a draw referring to a
defined message..
The Walkie-Talkie app lets you use
the built-in speaker and
microphone to trade sound bites,
while Tap lets you send Morse
Code style taps that will pulsate
on your friend’s Apple Watch.
Pressing two fingers on the screen
records and sends your heartbeat.
HOME
Apple announce, thanks to Home,
their home automation solution,
user could control their home
automation devices with Siri;
through the watch.
And…
Calendar, Music control, Maps,
PassBook, payment…
HEALTH
The Activity app is a graphic
displaying your daily activity with
a different colored ring for each
of the following:
Move, Exercise and Stand.
The Workout app offer real time
stats on the exercise time,
distance travelled, calories burnt
and the pace you’re keeping.
To keep you motivated the
Workout app sets you
personalized daily goals, alerts
you with reminders and gives you
achievements for your
perseverance.

13. WatchKit
NEW

14. WatchKit
Apple release WatchKit, the SDK for developpers.
It means that a new app store, dedicated to apps for Apple Watch will be available.
It’s the opportunity for brands to adapt or develop relevant apps on Apple Watch.
We already know that Pinterest, Facebook, Starbucks and many others are on the
breach.

15. NEW

16. EVENT : U2’s NEWEST ALBUM
To close the keynote, Apple
planned a surprise for attendees.
In exclusivity, U2 performed a
concert to introduce their new
album Song of Innocence.
As usual with Apple, there is one
more thing:
The album Song of Innocence is
available for free on iTunes during
5 weeks.

17. APPLE KEYNOTE 09/09/2014