It’s no more the Festival of Advertising, it’s the International Festival of Creativity
And this year with a spirit of the very tecky event in Austin, Texas SXSW.
Because all the eyes turned to creative data, programatic, augmented reality, and personalization…
It’s a massive event, with creative leaders from all over the world with Talks, conferences, shows, networking, ceremonies…
13,000 Total number of delegates for this year.
Cannes lions is also a cash machine with €25 million
Total revenue only for the entries awards fees.
And a lot of parties, parties, parties… Thousand and thousand liters of Champagne and rosé, vodka red bull – like a Fashion Week
And it’s of course the Cannes Lions competition > 40,133 entries, a huge contest !
The best campaigns from all over the world in 21 categories > for a result of 1500 Lions awards - less than 5%
So you can be proud and happy when you got a Lion.
#Like AGirl
A amazing campaign about Girl’s confidence and self-realization.
This kind of campaign you’d like to sign it.
They filmed a social experiment asking adults and young girls to do things ‘Like A Girl’… and see what happens…
#Like AGirl
A amazing campaign about Girl’s confidence and self-realization.
This kind of campaign you’d like to sign it.
They filmed a social experiment asking adults and young girls to do things ‘Like A Girl’… and see what happens…
#MakeUp Genius
There are plenty of Makeup apps based on still images but it doesn’t help the consumers to get a real advice, a real simulation.
A technological / digital innovation which gives the brand a step ahead of its competitors