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By any measure, the cloud computing market is strong, and only growing stronger. [INSERT growth figure or current trend point for specific market as desired] Have you wondered what will this market will look like in just a few short years, and why some service providers will be successful?I envision a world in which the service provider’s network plays an important role in delivering next-gen cloud services. However, as a result of this emphasis on the network, security and operations savvy – managing different kinds of risk – will become that much more important as compared to today’s cloud environment. Service providers who develop cloud services with security in mind, and dynamic management, an approach I’ll describe during this session, will be in the best position to meet customer demands. They will be miles ahead of the competition on the road to new revenue and differentiating their services.There are two sides to this road:Cloud providers will no longer treat all customers the same. Securing cloud services will not only mean following an evolved set of best practices and working with certification bodies to conform to accepted industry standards. These activities will go a long way toward transparency in security measures. But beyond that, security itself will be offered as a real, customer-oriented service. Example: Google Apps has been proposing community clouds to reach govt and specific markets. This was essentially driven by security and the proof that we can not only rely on best practices, industry standards and certifications.Security, whether it is as an inherent feature or a service, will take on cloud attributes such as elasticity, rapid deployment and multi-tenancy. This means security will have to be “orchestrated” as any other part of a cloud solution, from provisioning to monitoring. More importantly, cloud providers will require an approach such as dynamic management to drive simplification, speed, cost reduction and quality through automation, tools and the use of pre-defined templates for all operations capabilities. This automation helps reduce human errors, and monitoring helps identify and correct problems quickly. Streamlined operations = simplification and consistency. This accelerates business and delivers agility to meet customers’ and partners’ needs.During this session I am going to discuss the specific areas cloud providers need to address today, and best practices that will lead them to the road to cloud success.