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Technologie NFC : Applications et enjeux - Geoffroy Raymond - Tegona

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Présentation de Geoffroy Raymond de Tegona lors de la conférence First "Near Field Communication (NFC) : Les objets communiquants qui révolutionnent le quotidien" Au-delà du paiement, la technologie NFC peut s’intégrer à une large palette d’applications et de services, tant à proposer à ses clients qu’à utiliser en interne. Tour d’horizon rapide des différentes possibilités d’implémentation de cette technologie et des opportunités qu’elle présente.

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Technologie NFC Applications et enjeux First Rezonance Near Field Communication Les objets communiquants qui révolutionnent le quotidien 22/03/2012 Geoffroy Raymond, CEO graymond@tegona.com +41 22 884 83 04 © akaalias
Software House: IT Security/ Critical Software Foundation: 2009 in Geneva, Switzerland Services: Custom Software Development Product: TxMS – NFC/ Smart Secure Devices Framework Customers: Corporations and Governments June 2011: Swiss Label CTI-Startup Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 2
What is NFC? Near Field Communication (RFID <10 cm) For mobile devices Secure Credit: blog.visa.com Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 3
3 modes Card Emulation Read/Write Peer 2 Peer Credit: blog.visa.com Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 4
Payment Card Emulation The phone is acting as a card Credit: Isis Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 5 2011
Read/Write The phone reads or writes information Tag reading Credit: Mobile Actu Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 6 2011
Peer 2 Peer File sharing 2-ways NFC devices communication Credit: Blackberry Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 7 2011
What about the ecosystem? We have norms (NFC Forum) NFC Phones are already there Strong commitment from the industry Credit: Blackberry Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 8 2011
Norms & Standards Leverage existing norms & industry expertise Credit: NFC Forum Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 9 2011
Samsung NFC Phones available 50 NFC phones available today, 30 to come (2012) 50 – 100 millions phones shipped (2012) Acer - Blackberry - Casio - Fujitsu - Samsung – Google - HTC - Huawei - Kuoziro - LG - Mobiwire - Motorola - Nokia - Panasonic - Sky Vega - Porsche - Prada - Samsung - Sharp - Sonim - Sony Credit: Samsung Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 10 2011
Google Nexus Credit: Google Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 11 2011
RIM Credit: Blackberry – NFC Rumors Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 12 2011
LG Credit: LG Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 13 2011
HTC Credit: HTC Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 14 2011
Nokia Credit: Nokia Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 15 2011
Strong commitment Mobile Network Operators / Financials Services providers / Industrials Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 16 2011
Huge range of Payment applications (Outdoor) Key points: Ubiquituous, convenient and trendy Market: Leverage in most products and services Corporate: Simplify existing internal process and habits Credit: Barclays Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 17 2011
Payment Vending machine Credit: Google Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 18 2011
Payment & Loyalty Credit: Cityzi Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 19 2011
Retail Credit: NXP Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 20 2011
Retail Credit: Poken Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 21 2011
Couponing Credit: empower Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 22 2011
Couponing Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 23 2011
Advertising Credit: Astral Affichage Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 24 2011
Advertising Credit: JC Decaux Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 25 2011
Advertising Credit: JC Decaux Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 26 2011
Trailers Credit: NXP Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 27 2011
Advertising Credit: NA Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 28 2011
Smart Poster Credit: Smart-Poster Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 29 2011
Marketing Credit: Tapit – NFC Rumors Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 30 2011
Exhibitions and Events Credit: WIMA Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 31 2011
Public information Credit: MaxPPP Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 32 2011
Public information Credit: Nokia Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 33 2011
Social Check-in Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 34 2011
Social Check-in Credit: Google Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 35 2011
Transit Credit: Tapit – Samsung Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 36 2011
Access control Credit: HID Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 37 2011
Access control - Parking Credit: Vinci Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 38 2011
Tourism Credit: Monaco Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 39 2011
Culture Credit: Camille Chauvel Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 40 2011
Device pairing Credit: Nokia Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 41 2011
Device pairing Credit: Nokia Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 42 2011
Stream pairing Credit: Stanford Mobile and Social Computing Research Group Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 43 2011
Healthcare Credit: Samsung Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 44 2011
MedTech Implant communication Credit: OrthoTag Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 45 2011
Gravestone tagging Credit: RosettaStone Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 46 2011
Automotive Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 47 2011
Self tagging Credit: Xperia Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 48 2011
Smartbook Credit: Atria Books Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 49 2011
HW - Integration Credit: Dekimado Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 50 2011
HW - Tags Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 51 2011
Gaming Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 52 2011
Gaming Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 53 2011
Technologie NFC Applications et enjeux Tegona First Rezonance www.tegona.com Near Field Communication Les objets communiquants qui révolutionnent le quotidien 22/03/2012 Geoffroy Raymond, CEO graymond@tegona.com +41 22 884 83 04 © akaalias

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Technologie NFC : Applications et enjeux - Geoffroy Raymond - Tegona

  • 1. Technologie NFC Applications et enjeux First Rezonance Near Field Communication Les objets communiquants qui révolutionnent le quotidien 22/03/2012 Geoffroy Raymond, CEO graymond@tegona.com +41 22 884 83 04 © akaalias
  • 2. Software House: IT Security/ Critical Software Foundation: 2009 in Geneva, Switzerland Services: Custom Software Development Product: TxMS – NFC/ Smart Secure Devices Framework Customers: Corporations and Governments June 2011: Swiss Label CTI-Startup Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 2
  • 3. What is NFC? Near Field Communication (RFID <10 cm) For mobile devices Secure Credit: blog.visa.com Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 3
  • 4. 3 modes Card Emulation Read/Write Peer 2 Peer Credit: blog.visa.com Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 4
  • 5. Payment Card Emulation The phone is acting as a card Credit: Isis Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 5 2011
  • 6. Read/Write The phone reads or writes information Tag reading Credit: Mobile Actu Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 6 2011
  • 7. Peer 2 Peer File sharing 2-ways NFC devices communication Credit: Blackberry Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 7 2011
  • 8. What about the ecosystem? We have norms (NFC Forum) NFC Phones are already there Strong commitment from the industry Credit: Blackberry Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 8 2011
  • 9. Norms & Standards Leverage existing norms & industry expertise Credit: NFC Forum Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 9 2011
  • 10. Samsung NFC Phones available 50 NFC phones available today, 30 to come (2012) 50 – 100 millions phones shipped (2012) Acer - Blackberry - Casio - Fujitsu - Samsung – Google - HTC - Huawei - Kuoziro - LG - Mobiwire - Motorola - Nokia - Panasonic - Sky Vega - Porsche - Prada - Samsung - Sharp - Sonim - Sony Credit: Samsung Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 10 2011
  • 11. Google Nexus Credit: Google Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 11 2011
  • 12. RIM Credit: Blackberry – NFC Rumors Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 12 2011
  • 13. LG Credit: LG Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 13 2011
  • 14. HTC Credit: HTC Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 14 2011
  • 15. Nokia Credit: Nokia Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 15 2011
  • 16. Strong commitment Mobile Network Operators / Financials Services providers / Industrials Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 16 2011
  • 17. Huge range of Payment applications (Outdoor) Key points: Ubiquituous, convenient and trendy Market: Leverage in most products and services Corporate: Simplify existing internal process and habits Credit: Barclays Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 17 2011
  • 18. Payment Vending machine Credit: Google Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 18 2011
  • 19. Payment & Loyalty Credit: Cityzi Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 19 2011
  • 20. Retail Credit: NXP Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 20 2011
  • 21. Retail Credit: Poken Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 21 2011
  • 22. Couponing Credit: empower Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 22 2011
  • 23. Couponing Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 23 2011
  • 24. Advertising Credit: Astral Affichage Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 24 2011
  • 25. Advertising Credit: JC Decaux Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 25 2011
  • 26. Advertising Credit: JC Decaux Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 26 2011
  • 27. Trailers Credit: NXP Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 27 2011
  • 28. Advertising Credit: NA Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 28 2011
  • 29. Smart Poster Credit: Smart-Poster Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 29 2011
  • 30. Marketing Credit: Tapit – NFC Rumors Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 30 2011
  • 31. Exhibitions and Events Credit: WIMA Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 31 2011
  • 32. Public information Credit: MaxPPP Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 32 2011
  • 33. Public information Credit: Nokia Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 33 2011
  • 34. Social Check-in Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 34 2011
  • 35. Social Check-in Credit: Google Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 35 2011
  • 36. Transit Credit: Tapit – Samsung Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 36 2011
  • 37. Access control Credit: HID Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 37 2011
  • 38. Access control - Parking Credit: Vinci Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 38 2011
  • 39. Tourism Credit: Monaco Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 39 2011
  • 40. Culture Credit: Camille Chauvel Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 40 2011
  • 41. Device pairing Credit: Nokia Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 41 2011
  • 42. Device pairing Credit: Nokia Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 42 2011
  • 43. Stream pairing Credit: Stanford Mobile and Social Computing Research Group Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 43 2011
  • 44. Healthcare Credit: Samsung Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 44 2011
  • 45. MedTech Implant communication Credit: OrthoTag Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 45 2011
  • 46. Gravestone tagging Credit: RosettaStone Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 46 2011
  • 47. Automotive Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 47 2011
  • 48. Self tagging Credit: Xperia Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 48 2011
  • 49. Smartbook Credit: Atria Books Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 49 2011
  • 50. HW - Integration Credit: Dekimado Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 50 2011
  • 51. HW - Tags Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 51 2011
  • 52. Gaming Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 52 2011
  • 53. Gaming Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 53 2011
  • 54. Technologie NFC Applications et enjeux Tegona First Rezonance www.tegona.com Near Field Communication Les objets communiquants qui révolutionnent le quotidien 22/03/2012 Geoffroy Raymond, CEO graymond@tegona.com +41 22 884 83 04 © akaalias