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Le Drive-To-Store est un sujet pour les marques aujourd’hui. La phénomène Pokémon Go permet de s'interroger sur des stratégies digitales à mettre en place pour générer du trafic en magasin. Le retail est en crise, affirmant devoir choisir entre magasin physique et digitale. Pourtant les deux peuvent et doivent cohabiter afin d'optimiser l'experience omnicanal. Il est temps de combiner commerce & eCommerce. par Rudy Abitbol - Directeur associé altima° North America

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Je consulte à mon compte après avoir passé 6 ans en agence conseil pour des secteurs & communautés très variés : • L'énergie • Les transports • L'automobile • La banque • Le luxe • La pharmaceutique • La cosmétique • Le tourisme • Le sport • Le prêt à porter féminin • La grande consommation • Les alcooliers   Je suis à l'initiative d'un collectif de créatifs et d'experts indépendants sur le social media, activables à la carte. Je peux ainsi vous aiguiller sur de la stratégie social media, assurer du Community Management, concevoir des opérations d'influence, produire des contenus et rendez-vous physiques qui serviront grandement à alimenter votre prise de parole sur les réseaux (live, émissions, chroniques, interviews, etc.). Je suis partisane de la communication sur-mesure, surtout en social media. Il n'existe pas de recette miracle mais des recettes adaptées à chacune des problématiques sur lesquelles je vous propose de réfléchir en mode collaboratif et co-construction. N'hésitez pas à me contacter :) -- Twitter : @mllejuliearnaud

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Le baromètre #webtostore édité par Mappy/BVA offre une vision précise de la mutation qui s'exerce dans le commerce de détail. Le smartphone a révolutionné le secteur de la distribution en offrant aux consommateurs toutes les informations nécessaires pour effectuer ses achats. Son déploiement à l’échelle internationale engendre de nouveaux modes de consommations dont les bénéfices technologiques donnent au consommateurs les super pouvoirs : transparence sur les prix, le lieu de fabrication, ROPO (Research Online Purchase OffLine), géo-localisation des revendeurs, réseaux sociaux, full digital, Full Store , Showrooming, comparateurs de prix, applications communautaires, etc. Cette nouvelle règle du jeu impose aux détaillants et aux marques une transformation digitale des modes de commercialisations. Le développement de stratégies omnicanal est désormais incontournable pour rester dans la partie, car penser "écosystème de marque" ouvre de nouvelles perspectives de croissance. Proposer au consommateur différents canaux d’information, c’est lui donner le choix de la fréquence la plus adaptée à son mode de vie. Créer la conversation en captant l'attention du consommateur est un enjeu aux retombées colossales. Encore faut-il franchir le pas et s'affranchir de ses habitudes de commercialisation.

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