Nairobi, 14th July, 2014. Presentation by Jermaine Henry (AgroCentral) at the "Plug and Play" day, Fin4Ag conference

1. Your Logo
Here

3. Vision
To create a value added service for both farmers and businesses.
What is the problem?
1. Farmers unable to source buyers for their agricultural produce
2. Businesses unable to source large amounts of Agricultural produce
3. Foreign buyers unable to access local value chain
4. Agro-processors unable to source crops in shortages
5. Farmers getting small margins on their produce.

4. Agrocentral: Jamaica’s very first digital agriculture
clearing house.
Use Web to SMS technology to
connect small farmers to big
businesses
Allow farmers to post their
available produce to the platform
using SMS.
Fill orders by using our database
of crops to source and deliver
produce to businesses
Our solutions

5. How it works
Businesses share their demand
using Buying Requests
Farmers share their supply using
Selling Posts.

6. Bidding
Bidding allows farmers to
competitively respond to selling
posts made by businesses.

7. Why choose us?

8. Payment
We handle payment in two simple
steps:
Payment is received from
businesses.
Payment is then processed and
sent to farmers via bank transfer,
mobile money or a money transfer
service.

9. The market
The are roughly 5,000 restaurants
in Jamaica (Spending $20,000+(JMD)
a week on produce)
More than 250 Hotels in Jamaica
(Spending $100,000+(JMD) a week
on produce)
122% mobile
penetration
166,652
registered
farmers
5,000
restaurants
250 Hotels

10. Large database of
Agricultural stakeholders
Utilization of ICT (Web, SMS and
Smartphone application) to allow
inclusion of all stakeholders in
value chain
Potential partnerships
with Telecoms provider
and governments entities
Our advantages: A Value added service for both end users.

11. ● Paid Subscription Business
Model(Businesses)
● Transaction Fees (10-15%)
● SMS/Mobile Advertising for
Agricultural stakeholders and
financial institutions.
● Sale of relevant supply and
demand data to various
stakeholders.
How we will make money
0
4000
8000
12000
16000
2015 2016 2017 2018

12. ● Winners of Jamaica Startup
Weekend 2013(November)
● Showcased at Kingston Beta
(Jamaica's largest startup events)
● Winners of the InfoDev Investment
Readiness Bootcamp
● Selected to showcase at the
Fin4AG conference in Nairobi
Kenya Plug and Play Day (July
2014)
Achievements

13. Contact
http//:www.agrocentral.co
Jermaine Henry | CEO
jhenry@agrocentral.co
twitter.com/agrocentralja
facebook.com/agrocentral