3. Key features of value chain methods?
Market linkage process
Takes a systems perspective
Drives growth through end markets
Stimulates commercially-oriented, market-based
solutions to constraints
Upgradesthe performance of individual businesses
and the chain as a whole
Fostersand facilitates competitiveness by building
inter-business relationships
4. The value chain
There are three different types of actors
They each have different ICT needs
and solutions
The Institutions and Rules
The Core Actors
Business Service
Providers
Extension, vets, inputs, transport, banks
5. Extension ICT’s
Project support
Distance
Project set Distance learning
up learning /
Baseline / training
impact materials
Data forms
Crop
monitoring Farmer
Map and registration
Map and Track Track
service delivery
audit
Business
planning
Profitability
analysis
6. Farmer ICT’s
ICT applications in value chains Cropster /
Muddy-Boots
Brainhoney MPESA - Esoko Opp Esoko Mob
/ Esoko Farmbook
Training $$ /RL MIS Bank Reuters Trans
calculators
Farmbook Esoko / RL Reuters/ Digital SMS Financial
calculators AMITSA Farm-radio Green voice flows
Swiss Re WI
Pre-production Production Postharvest Marketing
Market price
Market Production Marketing decisions
planning tips decisions
SM Biz
Best Best performance
Practices Practices Transport
Product
MIS and Feedback Storage Bulking
Inputs Polls
Traceability
Production Finance
Finance
Finance
Chain wide
Insurance Market Linkage
7. Systems Integration
Third-Party Databases
and Websites Partner staff
Project staff
Second level aggregate database e.g. (sales force)
1st stage 1st stage
Database 1st stage
Database
Database
Registration Service Delivery
Info Info Survey Info
Extension / Service
provider Extension / Service
Extension / Service
provider
provider
Farmers
Farmers Farmers
7
9. Targeting
Data based on Sitko et al. MSU.
Top 1-2% of commercial smallholder
Trends and transformations in staple farmers who produce up to 50% of the
food markets in Eastern and
Southern Africa traded grain
Periodic 15-18% of smallholders who sell the
2-3 year process bulk of the other 50% of traded grain
sellers
20-30 % of farmers who are
Market Ready
market neutral (weather
smallholders
dependent)
5-8 year process Market limited smallholders 30-50% of farmers
who are net buyers
Highly vulnerable Poor (ultra poor)
10. Key Challenges
Most smallholder farmers work outside of value
chains.
Value chain support requires a shift in extension to
business advice in addition to production
100’s of farmers to one Extension worker
Using value chain information requires a learning
process for farmers and that takes time.
Millions of farmers want customized information,
most do not get it.
Most farmers expect free services, which needs to
change
11. Conclusions
1. Great progress in ICT solutions, but How many
extension services are using these methods?
Need to find best fit options to shift from traditional
delivery channels and ICT-enabled channels
2. Must focus on scale to achieve cost recovery and
value added?
To do this we need better public-private
partnerships?
3. Need more return on investment studies to
highlight the value of ICT-enabled approaches
– and effectiveness compared to other approaches?
Notes de l'éditeur
This slide shows our Farmbook information suite. This approach allows us to Provide field agents with tools to conduct baseline and follow up surveys.Train field agents with distance learning courses, in their local languages, and monitor their progress.Register Farmer groupsConduct profitability analysis and prepare Business plansMap and track field agent interactions with farmersMonitor crop and income performance.
This slide shows intervention packages based on farmer market segmentation.