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soundcentralfestival.com

(Photo Heidi Carrubba 2011)

Bell, MA, Agatstein , W, Brewster, R, Madden, N,
Santibanez, MP, Sharifi, H, Mayzelle, M, Keith, JD,
Peach-Fine, E, Schweiger, J 2013

afghanag.ucdavis.edu ; ip.ucdavis.edu
Who are they?
What do they need
and want?

What is practical and
relevant to meet the
needs?

What do people need
to know to make the
change?

How can the message
be best packaged and
delivered?

How can each step be
improved?

(Photo Heidi Carrubba 2011)

Bell et al., 2013
Credible message and messenger

Engage farmers

Practical
Demand-driven
Clear benefit
Easily tested

Photo – Biobuzz.net

Bell et al., 2013. UC Davis

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Can ICT really help meet farmers' needs? Yes, but ...

  • 1. soundcentralfestival.com (Photo Heidi Carrubba 2011) Bell, MA, Agatstein , W, Brewster, R, Madden, N, Santibanez, MP, Sharifi, H, Mayzelle, M, Keith, JD, Peach-Fine, E, Schweiger, J 2013 afghanag.ucdavis.edu ; ip.ucdavis.edu
  • 2. Who are they? What do they need and want? What is practical and relevant to meet the needs? What do people need to know to make the change? How can the message be best packaged and delivered? How can each step be improved? (Photo Heidi Carrubba 2011) Bell et al., 2013
  • 3. Credible message and messenger Engage farmers Practical Demand-driven Clear benefit Easily tested Photo – Biobuzz.net Bell et al., 2013. UC Davis