This excel sheet is the numbers part of my media plan. It includes the budget break down, cpm, and detailed placements for each site recommendation.

1. Units (Impressions,
Site Name Placement Ad Unit Size Start Date End Date Cost Method clicks, plays, views) Rate Net Cost Creative Type
CNN ENTERTAINMENT
cnn.com/showbiz Medium Square 300x250 1/1/12; 2/13/12 2/15/12; 6/9/12 CPM 5,000,000 $10.00 $50,000 Rich Media
cnn.com/showbiz Leaderboard 728x90 1/1/12; 2/13/12 2/15/12; 6/9/12 CPM 4,000,000 $16.25 $65,000 728x90 Flash
cnn.com/showbiz Skyscraper 160x600 1/1/12; 2/13/12 2/15/12; 4/13/12 CPM 5,000,000 $16.00 $80,000 Rich
14,000,000 $13.93 $195,000
YAHOO! MUSIC
news.music.yahoo.com Leaderboard 728x90 1/1/12; 4/13/12 2/15/12; 6/9/12 CPM 1,200,000 $15.63 $18,750 728x90 Flash
news.music.yahoo.com Medium Square 300x250 2/13/12 4/13/12 CPM 975,000 $15.38 $15,000 Rich Media
news.music.yahoo.com Wallpaper 1280 px (minimum width) 2/12/12 5/13/12 CPM 840,000 $11.90 $10,000 Rich Media
news.music.yahoo.com/videos Leaderboard 728x90 3/13/12 4/13/12 CPM 1,000,000 $18.75 $18,750 728x90 Flash
news.music.yahoo.com/launchcast Medium Square 300x250 1/1/12; 2/13/12 2/1/12; 6/9/12 CPM 930,000 $10.75 $10,000 Rich Media
news.music.yahoo.com/artists Roadblock 728x90, 300x250 2/13/12 6/9/12 CPM 995,000 $22.61 $22,500 728x90 Flash, Rich Media
news.music.yahoo.com/programs/…. Custom Content 640x360 1/1/12; 2/13/12 2/1/12; 4/13/12 CPM 5,750,000 $19.57 $112,500 Rich Media
news.music.yahoo.com/news Medium Square 300x250 1/1/12; 3/13 2/15/12; 4/13/12 CPM 959,000 $18.25 $17,500 Rich Media
12,649,000 $17.79 $225,000
TICKETMASTER
ticketmaster.com Medium Square 300x250 2/13/12 4/1/12 CPM 1,500,000 $12.50 $18,750 Rich Media
ticketmaster.com/music Medium Square 300x250 2/13/12 6/9/12 CPM 960,000 $11.72 $11,250 Rich Media
ticketmaster.com/music/browse/allmusic Leaderboard 728x90 2/13/12 6/9/12 CPM 785,000 $9.55 $7,500 728x90 Flash
ticketmaster.com/music/browse/festivals Leaderboard 728x90 2/13/12 5/13/12 CPM 1,200,000 $10.42 $12,500 728x90 Flash
4,445,000 $11.25 $50,000
NEW YORK TIMES
nytimes.com/us Leaderboard 728x90 2/13/12 4/13/12 CPM 510,000 $6.37 $3,250 728x90 Flash
nytimes.com/us/bayarea Pre-Roll (15 sec) 300x250 1/1/12 2/15/12 CPM 3,950,000 $25.32 $100,000 Pre-Roll
nytimes.com/arts Roadblock 728x90, 300x250 2/13/12 3/13/12 CPM 2,975,000 $12.61 $37,500 728x90 Flash, Rich Media
nytimes.com/arts/music Leaderboard 728x90 2/13/12 6/9/12 CPM 521,000 $9.60 $5,000 728x90 Flash
nytimes/com/travel Medium Square 300x250 2/13/12 6/9/12 CPM 989,000 $15.17 $15,000 Rich Media
nytimes/com/style Medium Square 300x250 2/13/12 4/13/12 CPM 1,000,000 $14.25 $14,250 Rich Media
9,945,000 $17.60 $175,000
SPIN
spin.com Leaderboard 728x90 1/1/12; 5/1/12 1/20/12; 6/9/12 CPM 689,000 $10.89 $7,500 728x90 Flash
spin.com Medium Square 300x250 1/21/12; 3/14/12 2/15/12; 4/30/12 CPM 1,000,000 $12.50 $12,500 Rich Media
spin.com Roadblock 728x90, 300x250 2/13/12 3/13/12 CPM 1,190,000 $16.81 $20,000 728x90 Flash, Rich Media
spin.com/blog Leaderboard 728x90 2/13/12 3/13/12 CPM 513,000 $9.75 $5,000 728x90 Flash
spin.com/blog Medium Square 300x250 1/1/12 2/15/12 CPM 1,210,000 $10.33 $12,500 Rich Media
spin.com/blog Skyscraper 160x600 3/14/12 6/9/12 CPM 775,000 $9.68 $7,500 Rich Media
spin.com/videos Pre-Roll (15 sec) 640x360 2/13/12 5/13/12 CPM 2,790,000 $18.82 $52,500 Pre-Roll
spin.com/videos Medium Square 300x250 1/1/12 2/15/12 CPM 1,190,000 $10.50 $12,500 Rich Media
spin.com/live Leaderboard 728x90 1/1/12; 5/1/12 1/20/12; 6/9/12 CPM 700,000 $10.71 $7,500 728x90 Flash
spin.com/live Medium Square 300x250 1/21/12; 3/14/12 2/15/12; 4/30/12 CPM 1,091,000 $11.45 $12,500 Rich Media
spin.com/live Skyscraper 160x600 2/13/12 3/13/12 CPM 2,100,000 $11.90 $25,000 Rich Media
13,248,000 $13.21 $175,000
DAILY CANDY
dailycandy.com/all-cities Medium Square 300x250 2/13/12 4/13/12 CPM 592,000 $12.67 $7,500 Rich Media
dailycandy.com/"city" Medium Square 300x250 2/13/12 4/13/12 CPM 786,000 $14.31 $11,250 Rich Media
dailycandy.com/san-francisco Roadblock 728x90, 300x250 2/13/12 3/13/12 CPM 1,395,000 $28.67 $40,000 728x90 Flash, Rich Media
dailycandy.com/san-francisco Leaderboard 728x90 3/14/12 4/30/12 CPM 347,000 $14.41 $5,000 728x90 Flash
dailycandy.com/san-francisco Medium Square 300x250 1/1/12; 5/1/12 2/12/12; 6/9/12 CPM 573,000 $13.09 $7,500 Rich Media
dailycandy.com/all-cities/culture Medium Square 300x250 2/13/12 4/13/12 CPM 998,000 $11.27 $11,250 Rich Media
dailycandy.com/san-francisco/culture Roadblock 728x90, 300x250 2/13/12 3/13/12 CPM 2,537,000 $11.82 $30,000 728x90 Flash, Rich Media
dailycandy.com/san-francisco/culture Leaderboard 728x90 3/14/12 4/30/12 CPM 896,000 $9.77 $8,750 728x90 Flash
dailycandy.com/san-francisco/culture Medium Square 300x250 1/1/12; 5/1/12 2/12/12; 6/9/12 CPM 827,000 $13.60 $11,250 Rich Media
dailycandy.com/all-cities/travel Medium Square 300x250 2/13/12 4/13/12 CPM 412,000 $18.20 $7,500 Rich Media
dailycandy.com/san-francisco/travel Roadblock 728x90, 300x250 2/13/12 3/13/12 CPM 1,427,000 $17.52 $25,000 728x90 Flash, Rich Media
dailycandy.com/san-francisco/travel Leaderboard 728x90 3/14/12 4/30/12 CPM 584,000 $12.84 $7,500 728x90 Flash
dailycandy.com/san-francisco/travel Medium Square 300x250 1/1/12; 5/1/12 2/12/12; 6/9/12 CPM 593,000 $12.65 $7,500 Rich Media
11,967,000 $15.04 $180,000
TOTAL 66,254,000 $15.09 $1,000,000