2011.04.04. Les partenaires IBM et le Cloud Business - Loic Simon

Les Partenaires IBM et le Cloud Loic Simon - Loic_simon @ fr.ibm.com +33 6 76 75 40 71 Patrice Fontaine – [email_address] + 33 6 30 07 92 58

Cloud Computing - NIST* Definition (*National Institute of Standards and Technology) Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. but ….. this is a technology centric definition

Cloud Computing – A Business Value Cloud computing is a model for enabling cost effective business outcomes through the use of shared application and computing services . The value …. if possible …. is better economics in the execution of business processes.

Cloud computing allows companies to rethink IT and reinvent the way they do business Efficiency Transformation Economics of Computing are Changing Rethink IT Reinvent Business Improve speed and dexterity Deliver IT without boundaries Capture new business value Ensure integrity and security Delivery higher value products and services faster

Quelques Attributs Clés d’un Service Cloud ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cloud Computing – Primary Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object]

… Pour mieux répondre aux enjeux Business Diminuer les Risques Garantir de bons niveaux de sécurité et une résilience maximale Accroître la Flexibilité Capter de nouvelles opportunités avec une plus grande agilité Améliorer la Qualité de Service Améliorer la qualité et créer de nouveaux services pour mieux servir le business Faire plus avec moins Réduire les investissements et les frais opérationnels

Cloud IT - Cloud Business La Révolution Industrielle Informatique Pourquoi l’informatique continuerait-elle à utiliser des « cols bleus logiciels » ?

Enterprises desire the benefits of cloud – but are not willing to compromise on their requirements 44% are concerned with the lack of or limited ability for customization of public clouds 56% believe that service level agreements are not detailed enough 50% concerned about the loss of control over IT activities/ business processes Management and support and from virtual machines up through the application Varying degrees of Security and Isolation Availability and performance tuned to workloads Technology platform choices built on standards Flexible payment and billing options

Cloud is both a transformational IT trend and a key growth priority for IBM

Au delà des Nuages… Smarter Commerce Business Analytics Social Business Cloud Computing

La vraie valeur du Cloud : Permettre de transformer le Business ! Social Business Business Analytics Mobility Smart Commerce… Managed Cloud Services

The Cloud Value Proposition is Around Operational Efficiency and Business Transformation INNOVATVE BUSINESS MODELS IMPROVED OPERATIONS ,[object Object],[object Object],Source: "Cloud will Transform Business as We Know It: The Secret’s in the Source”, Hfs Research, and the London School of Economics, December, 2010 ,[object Object],[object Object],[object Object],Cloud Market Trends 2011 : “To What Extent Do the Following Aspects of the Cloud Value Proposition Appeal”?

Virtualized Infrastructure Cloud Management Platform Cloud Services Infrastructure as a Service (IaaS) Hardware, VMs, Storage Platform as a Service (PaaS) APIs, Pre-Built Containers… Software as a Service (SaaS) Applications, Business Logic… Business Process as a Service (BPaaS) Aggregated Applications and Process Operational Support System Workflow, Provisioning, Monitoring and Metering Business Support System Financial, Customer & Contract Management Security People & Identity, Data & Information, Application & Process, Network, server & endpoint, Physical Infrastructure Manage Commercialize Access to Services Applications Business processes Plan Develop Publish Integrate Private Public Hybrid CONSOLIDATE CLOUD VIRTUALIZE STANDARDIZE AUTOMATE SHARED RESOURCES Traditional IT

[object Object],[object Object],[object Object]

Management, support and deployment Security and isolation Availability and performance Technology platform Payment and billing Unified communications Backup Desktop Security Compute & Storage The IBM SmartCloud delivers a robust set of services from IBM and an ecosystem of partners to deploy along side your own services SAP Enterprise data center Hosted private cloud Managed private cloud Enterprise Shared cloud services A Enterprise B Client Defined Services Partner Services

IBM Smart Cloud - Foundation for Value-Add Services and Applications IBM Delivered Services ISVs ISVs Platform ISVs Application, ISV other partner ecosystems Common Cloud Management Platform Cloud Reference Architecture Ecosystem Enablers Other IBM / ISV Plats Anchor SaaS Industry Solutions

Deploy Consume Design Business Process as a Service Platform as a Service Infrastructure as a Service IBM SmartCloud www.ibm.com/smartcloud

IBM continues to deliver innovations across the reference model to help clients build, deploy, and manage clouds Business Process as a Service Infrastructure as a Service Business Application Services Industry Solutions Platform as a Service Application Services Collaboration Analytics Integration Process Integration Identity Integration Management Integration Spillover/Failover Services OSS Service Quality Management Service Operations Mgmt Service Automation Management Workload Services Dynamic Workload Management Elastic application runtimes Fine-grained SLA Enforcement Elastic Application Resources Process Management Application & Data Integration Workload & Topology Patterns Service Asset Management Image Management Open Standards Implementation and Consulting Services Application Lifecycle Developer & Tester Collaboration Development Automation Life-cycle Traceability Optimization Heterogeneous Platform Management Optimized Workload Placement Virtualized Compute, Network, Storage Workload Acceleration Power Management Security Security Management Identity Management Intrusion Detection Tenant Isolation Data Protection Multi-tenant Applications Workload & Data Mobility Continuously Available Apps App Health Mgmt & Self-Healing

Cloud Computing Reference Architecture

IBM propose la même architecture Cloud, quelque soit le mode de déploiement choisi. Systèmes sur mesure “on premise” Systèmes pré-intégrés “appliances” Services Cloud “as a service” Smart Business Services Smart Business Systems

End-State Vision for SAP Management Consolidated View & Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],... delivering service management in private, public & third party environments Enterprise needs met... ... through a single window with full management capabilities... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dedicated Private Cloud Hosted by IBM On Premise IBM Cloudburst IBM Tivoli Security Users Finance & Accounting Users SAP Users Business Users

IBM provides operating system and tool licenses Fully managed The IBM enterprise-class service delivery platform will offer two tiers – optimizing delivery requirements and economics Rapid access, multi-tenant solution scaled and priced based on usage. Robust multi-tenant solution, including managed production services. Workloads Operating system Management level Availability Security Software usage Pricing Ideal for developing and deploying new application designs Ideal for migration of traditional and higher availability applications Linux, Windows Windows, Linux, AIX Self Service with advanced premium support 99.5% 99.9% Virtual and some physical isolation Multiple levels of isolation Bring your own / pay as you go / free developer use Hourly usage-based with reserved options Monthly usage-based and fixed contract

Unprecedented choice and control translate into capabilities customized to your needs and priorities. Management, Support and Deployment Security and Isolation Availability and Performance Technology Platform Payment and Billing Hardware Hypervisor Operating System Middleware Application Process Security Policies and Services Logical and Physical Isolation Integrated Backup and Recovery Dedicated Client Connection from Data Center Location Dexterity Rapid Provisioning Time High-End Scalability SLA 99.5% SLA 99.9% x86 Tiered Storage Power Linux Windows AIX VMWare KVM Pay as You Go: Hourly Pay as You Go: Monthly Managed Service Options

IBM Smart Business Cloud - Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More at: ibm.com /cloud/solutions/enterprise

ISDM [IBM Service Delivery Manager]

Connectivité dans un monde Hybride [avec CastIron…] ? Intégrer moyens internes et « cloud » 1 des 3 préoccupations majeures des clients

Dynamically Manage Middleware in Private Clouds IBM Workload Deployer V3 Efficiently deploy and manage new, innovative applications and services in a private cloud ,[object Object],[object Object],[object Object],[object Object],[object Object]

Take advantage of cloud qualities of service when building and deploying applications Workloads & Patterns Collect and Dispense Deployed and Managed Workloads ,[object Object],[object Object],[object Object],Web App Database ,[object Object],[object Object],[object Object],[object Object],IBM Workload Deployer Images WAS DB2 Portal MQ

Business value drives LotusLive client momentum

Au delà des Nuages… Smarter Commerce Business Analytics Social Business Cloud Business

Smarter Commerce Social Business Business Analytics & Optimization IBM is defining new segments and driving new value for clients Cloud-enabled capabilities allow clients to optimize people, processes, decisions, and assets Smarter Cities

Marketing Selling Fulfillment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Supported by IBM Analytics and IBM Application Infrastructure, Database & Integration Middleware

Les Partenaires IBM et le Cloud choisir, planifier, démarrer ?

Les Partenaires IBM et le Cloud La séduction réciproque!

Transformation de l’écosystème sous l’impact du SaaS Source / Vision IDC

Rejoindre le bon Ecosystème pour prendre son pied, la tête au dessus des nuages !

Sources de Revenu Actuelles Capital Expense Operational Expense On Premise Off Premise Shared Client Delivery Model Mixed Off Premise Dedicated Private Cloud Traditional IT Transact. Partner Deal Structure Managed ops Client Financial Model Managed Services $/% Public Services $88.5B Hosted Private $14.1B Managed Private $19B Enterprise Private $35.8B Services Provider $23.7B Annuity Public Cloud Product & Services Resale $/%

Le Cloud : Nouvelles Sources de Revenu pour les Partenaires. Capital Expense Operational Expense On Premise Off Premise Shared Client Delivery Model Mixed Off Premise Dedicated Public Cloud Private Cloud Traditional IT Transact. Annuity Partner Deal Structure Managed ops Cloud Consultant Cloud Services Reseller Cloud Component Supplier Cloud Builder Cloud Operator Client Financial Model Cloud Marketplace

Cloud Application Providers + Cloud Services Solution Providers Cloud Builders Cloud Infrastructure Providers Cloud Technology Providers

[Experts Métiers] [Experts BizDev] Cloud Application Providers + Cloud Services Solution Providers Cloud Builders Cloud Infrastructure Providers Cloud Technology Providers Hardis Aspaway Asplenium Midrange Lotus SAB Lefebvre Tivoli IBM GTS CastIron D-FI Best’Ware Marketor Lemon Op. Coremetrics IBM SWG IBM GBS ACMI IBM STG On Channel Arago Sogeti Cegid Value360 Cylande Prodware Cognos Sterling Commerce SPSS Unica Addenda Medasys IBM Mkg Arrow ECS Exceo SCC PAD IBM BPO IBM MM Coheris Infor Update SAP Evea Generix Primobox Bodet Racine Jamespot Vermeg Sirhis SaaS-Guru ESDI Opase IBM GB IBM IDR Proginov Frame Xaga OBS Sage ASI Oceanet Coaxis Ocealis Trekk Intrinsec ABW Eliadis Jaguar N. Aquitem IBO AZ.N Pictime Sigma CPS Internet fr Sopra Steria APX Logica Atos GFI Softway Kerensen Revevol A&O Open KPMG E&Y Eurosys Novaliance Bgfi

Cloud Builders Hardis Midrange IBM GTS D-FI Best’Ware IBM GBS ACMI Sogeti Prodware Arrow ECS SCC Evea Frame Qui ? Intégrateurs d’Infrastructures, CSI, Revendeurs à valeur ajoutée… qui a ident les clients à concevoir, construire et gérer leurs clouds privés: Revenu? : Revente & Influence. Besoins ? Compétences en architecture de solution Cloud Etapes de progression & roadmap pour mener la conversation avec le client Portefeuille de technologies cloud éprouvées, dont solutions d’intégration. Support IBM ? Certification Cloud, Bénéfice de la Cloud Computing Specialty Oceanet Overlap CPS APX Logica Atos Steria GFI A&O Open Eurosys

Cloud Builder Bootcamp – 14 avril ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IBM BladeCenter Foundation for Cloud ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Features Customer Benefits Single priced, packaged, hardware, software, network & storage Preloaded and integrated ,[object Object],[object Object],[object Object],[object Object],Built on BladeCenter with its best in class RAS and scalability ,[object Object],[object Object],[object Object]

Cloud Infrastructure Providers Hardis Aspaway Asplenium Midrange IBM GTS Best’Ware ACMI Sogeti Cegid Prodware Arrow ECS SCC SAP Evea Generix ESDI Proginov Frame Qui ? Hébergeurs, Telcos, Intégrateurs, Editeurs… qui offrent des services d’IaaS ou de PaaS au travers de leur propre cloud public. Revenu ? Services d’abonnement [souscription] Besoins ? Plateforme de gestion de services cloud éprouvée, “carrier grade” Solutions et options d’infrastructure évolutives, “scalable” Ecosystème pour étendre, marketer, mettre en oeuvre et vendre leurs services cloud. Support IBM ? Workload Optimized Systems, Service Management Platform, Cloud Specialty benefits OBS Oceanet Overlap Coaxis Ocealis Trekk Intrinsec Jaguar N. Aquitem IBO AZ.N Sigma CPS Internet fr

Cloud Infrastructure Providers – How can IBM help CREATE MANAGE MONETIZE Exploit Advanced Automation Rapidly Launch Partner Enabled Apps/Services Market White Labeled IBM Cloud Services Leverage Intelligence for Differentiation Optimize Self-Service Web Portals Deliver Highly Secure, Quality Assured Services ,[object Object]

Cloud Application Providers Hardis Aspaway Lotus SAB Lefebvre Coremetrics IBM GBS Sogeti Cegid Cylande Prodware Cognos Sterling Commerce SPSS Unica Addenda Medasys Exceo PAD Coheris Infor Update SAP Generix Primobox Bodet Jamespot Vermeg ESDI Opase Proginov Xaga ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sage Oceanet Aquitem AZ.N Pictime Sigma Sopra Logica Steria Atos GFI Softway Eurosys

Cloud Application Providers – Offres et Support IBM & Partenaires Enablement Support (developerWorks, IBM Innovation Ceners) Infrastructure Services (Hardware Virtualization, Network Management, Storage Management) Your Application Integration Analytics Collaboration Platform Services (Application Virtualization, Pattern-based Middleware, Elastic Data Management) Go to Market Support (Cloud Specialty marketing benefits)

Cloud Services Solution Providers Aspaway IBM GBS Arago Sogeti Prodware Exceo PAD ESDI [Experts Métiers] [Experts BizDev] Marketor Value360 Exceo Racine Sirhis Lemon Op. On Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OBS ASI Trekk ABW Eliadis Aquitem AZ.N Sopra Logica Steria Atos GFI Kerensen Revevol Best’Ware Arrow ECS Frame KPMG E&Y Eurosys Novaliance Bgfi

Exemples de Services DU Partenaire autour de Smart Business Cloud - Enterprise « Managed Cloud Services » - Infogérance de Services Cloud Image Management Level 1 helpdesk Persistent Storage Readiness review Networking Business Continuity

Building an Annuity Stream of Revenues and Integration Services Offerings are available in monthly, 1-year, 2-year and 3-year commitments All offerings are in PassportAdvantage and Software Value Incentive, working on VAP eligibility Business Partners can resell / earn margin, paid annually. LotusLive Passport Advantage Partners

Cloud Technology Providers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cloud Computing Specialty - Five Business Partners models supported IBM PartnerWorld Cloud Specialty Cloud application providers ,[object Object],Cloud builders ,[object Object],Cloud infrastructure providers ,[object Object],Cloud services solution providers ,[object Object],Cloud technology providers ,[object Object],0 0 0 120 137 251 113 191 167 0 153 153 153 204 0 255 100 0 153 0 204 128 128 128 Skills References Revenue

http://www.ibm.com/cloud/partner

Résumé pour chaque “Solution area” X X X IBM relationship manager 25K$/year 25K$/year 25K$/year 25K$/year Business Development Funds (PartnerPlan) X X Business Development Workshop X Cloud mentoring vouchers X X Cloud assessment tools X Marketing of Partner Sales Enablement Kit X X X X X Networking Opportunities within the specialty ecosystem X X X X X Use of LotusLive X X X X X IBM Confidential updates on IBM’s Cloud strategy and roadmap X X X X X Use of PartnerWorld Cloud Specialty Mark (Mark Generator) Benefit x x x x x GSD X ,[object Object],X X X X X ,[object Object],X X ,[object Object],X X X X Revenue X X X X X Client references X X X ,[object Object],X X X X X ,[object Object],X X X X X ,[object Object],Skills Tech. Provider App. Provider Infrastr. Provider Services Solution Provider Cloud Builder Requirement

Pour vous aider ! ,[object Object],[object Object],[object Object],[*Subject Matter Experts]

Notre proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http:// ibmcloudcatalog.blogspot.com

http://www.ibm.com/partnerworld/page/swg_com_sfw_cloud_computing

Portail Cloud – IBM France http://www.ibm.com/cloud/fr

Documents et Veille Marché : www.forumcloudibm.com www.saas-guru.com http://leblogducluballiances.blogspot.com http://ibmcloudcatalog.blogspot.com

2011.04.04. Les partenaires IBM et le Cloud Business - Loic Simon

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2011.04.04. Les partenaires IBM et le Cloud Business - Loic Simon

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