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The current state of the social media management ecosystem - Benchmark by EBG Berlin 2019

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The current state of the social media management ecosystem - Benchmark by EBG Berlin 2019

  1. 1. digitbench19WIFI digitbench19 THE CURRENT STATE OF THE SOCIAL MEDIA MANAGEMENT ECOSYSTEM Cowritten with
  2. 2. #digitbench19WIFI digitbench19 The current state of the Social Media Management ecosystem Conference SORAYA BENALI Head of Digital Nexton AURÉLIE DHOT Head of International Sales Nexton CAROLINE VILLIEN Sales & Marketing Director Transdev ALINE GEFFROY Global Social Media Director Saint-Gobain SANTIAGO GARCIA SOLIMEI Head of Global Social Media Melia Hotels 4:30 PM - 5:10 PM
  3. 3. digitbench19WIFI digitbench19 THE CURRENT STATE OF THE SOCIAL MEDIA MANAGEMENT ECOSYSTEM 6 Powerful Social Media Tools for your Community That are Guaranteed to Increase Brand Presence #1 INTRODUCTION #2 SOCIAL MEDIA STRATEGY #3 SOCIAL MEDIA ORGANISATION #4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS #5 THE EXPERT'S VIEW: SOCIAL MEDIA TRENDS IN 2019 PLAN
  4. 4. digitbench19WIFI digitbench19 SPEAKERS Aurélie DHOT Head Of International Sales NEXTON Soraya BENALI Head of Digital NEXTON
  5. 5. digitbench19WIFI digitbench19 Aline GEFFROY Global Social Media Director SAINT-GOBAIN Caroline VILLIEN Sales & Marketing Director TRANSDEV Santiago GARCIA SOLIMEI Head of Global Social Media MELIA HOTELS INTERNATIONAL WE COLLABORATE WITH:
  6. 6. digitbench19WIFI digitbench19 Social Media is becoming increasingly firmly established in everyone's lives. These platforms influence how we interact, have fun, obtain information, consume, debate, etc., so much so that even the most serious subjects have entered the arena. According to a study published by We Are Social and Hootsuite, « we spend an average of 2 hrs 16 mins on social media every day ». The phenomenon is so pronounced that we now have the terms digital detox ! Brands have fully integrated these new challenges and although just a handful were using them initially, they now know that to form a connection with their consumers, social media is precisely where they need to be. ”It's no longer about being focused on your own brand but adopting the conventions of digital.” #1 INTRODUCTION Le Slip Français : Which has based its entire communication on social media to reach the 33 million French users. Welcome to the Jungle : Which has transformed the communication style of a platform that brings together businesses with potential candidates. Innocent : Which goes for a humorous approach with its captivating phrases.
  7. 7. digitbench19WIFI digitbench19 v This Is The era of Transparency, and Legislation on The Subject has been Stepped up. Users are Now Informed about Every Partnership with brands, and Influencers. #1 INTRODUCTION
  8. 8. digitbench19WIFI digitbench19 Utilizing Transparency and Ethics. #2 SOCIAL MEDIA STRATEGY Creating a Connection With Your Community by the development of an influence strategy. Arousing Emotions by Asserting an Original Identity Through a Brand Content Strategy and offering creative and diverse formats.
  9. 9. digitbench19WIFI digitbench19 SO HOW DO YOU STRUCTURE AN INTERNAL ORGANISATION? #3 SOCIAL MEDIA ORGANISATION Let’s Take a Look at The Five Social Media Organisational Models.
  10. 10. digitbench19WIFI digitbench19 SCOPE OF THE STUDY - SERVICES PROVIDED #4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS
  11. 11. digitbench19WIFI digitbench19 SCOPE OF THE STUDY – TOOLS SOLUTIONS #4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS
  12. 12. digitbench19WIFI digitbench19 SCOPE OF THE STUDY - INTEGRATIONS #4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS
  13. 13. digitbench19WIFI digitbench19 COMPARISON OF THE TOOLS – SOCIAL LISTENING #4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS COMPARISON OF THE TOOLS – COVERAGE OF THE LEADING SOCIAL CHANNELS
  14. 14. digitbench19WIFI digitbench19 COMPARISON OF THE TOOLS – COMMUNITY MANAGMENT #4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS
  15. 15. digitbench19WIFI digitbench19 COMPARISON OF THE TOOLS – SOCIAL ADVERTISING Social Ad is an Advert Shown on Social Media. The Main Social Channels Involved in Advertising are: #4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS
  16. 16. digitbench19WIFI digitbench19 COMPARISON OF THE TOOLS – SOCIAL CUSTOMER CARE The tools provide global management of allocations, an approval workflow, response templates and statistics on customers. The most advanced tools also provide back-office functions: assign conversations according to workload, implement an approval workflow, a knowledge base, a known issue management system, a ticket management system, an appointment management tool, etc. #4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS
  17. 17. digitbench19WIFI digitbench19 #4 THE ECOSYSTEM OF SOCIAL MEDIA MANAGEMENT TOOLS SPECIALISED PLAYERS Influence Marketing Employee Advocacy User Generated Content Platform Customer or Brand Advocacy Visual Content Production Gamification Social Care
  18. 18. digitbench19WIFI digitbench19 #5 THE EXPERT'S VIEW: SOCIAL MEDIA TRENDS IN 2019 1 2 3 1.The New Social Shopping Experience 2.Algorithms Set To Die Out ? 3.Pursuing Authenticity to Foster Engagement Social shopping is a marriage of e- commerce and social media. It’s a new customer experience! The principle is to use images to pique shoppers' interest and allow them to buy the items at the click of a button. The end of algorithms is nigh! This highly controversial subject made it into the public arena in 2018, as this method can sculpt social media timelines based on viewing history, which alters our view of the world. To combat web user disengagement, Social Channels are reinventing themselves and offering new functions to simplify their use and encourage users to discuss with brands.
  19. 19. digitbench19WIFI digitbench19 PANEL DISCUSSION Social Media Management TOPICS DISCUSSIONS 1 TOOLS 2 CONTENT 3 INFLUENCE WHAT NEXT IN SOCIAL MEDIA
  20. 20. digitbench19WIFI digitbench19 Thank You !
  21. 21. #digitbench19WIFI digitbench19 Choosing the best social media monitoring solution for your brand PASCAL MALOTTI Business Development & Strategy Director Valtech Conference 5:15 PM - 5:55 PM BRUCE HOANG Chief Communication & Data Officer Orange LEONARDO MASTROMAURO Head of CRM and Digital Marketing Transdev

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