Case Study FullSIX - PMU (EN - FR)

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Notre approche : Faire évoluer l’image brick & mortar de l’opérateur historique du hippisme pour devenir une référence sur le marché ultra concurrentiel du pari en ligne. Capitaliser sur l’ADN humain et populaire du PMU tout en adressant une cible plus jeune que le cœur de cible du PMU.

Divertissement et humour Business Sports

En 2010, l’ouverture à la concurrence des paris en ligne :- oblige le PMU à renforcer son statut sur les paris hippiques, - offre au PMU l’opportunité de se positionner en tant qu’acteur légitime des paris sportifs et du poker en ligne. Notre approche : ,[object Object]

Capitaliser sur l’ADN humain et populaire du PMU tout en adressant une cible plus jeune que le cœur de cible du PMU,[object Object]

In 2010, the opening of online competition betting: - forced PMU to reinforce its status on horse betting - offered PMU the opportunity to position itself as a legitimate actor of online sports betting and online poker. Our approach: ,[object Object]

Capitalise on the popular and human DNA of PMU while also addressing a younger target than PMU’s usual clientele.,[object Object]

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Case Study FullSIX - PMU (EN - FR)

5. Site Web – Home Dispatch

6. Site Web – Homes Univers

7. Site Corporate

8. Club PMU

9. E-mailing Poker

10. Fan Page & Community Management

11. FacebookApp - Wino

12. . Strategic Brand & Marketing Consulting . Digital Strategy . Integrated Advertising . @lternative TV, Digital Advertising & Media . Social Marketing, Content & Events . Performance Based Media - Acquisition . eCommerce . Relationship Marketing . Websites, Platforms & Applications . Mobile & Shopper Marketing . Consumer Research . Analytics, Data & Performance . Conversation Tracking & Analysis

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17. Website – Home Dispatch

18. Website – Homepages

19. Corporate website

20. PMU Club

21. Poker Emailing

22. Fan Page & Community Management

23. Facebook App - Wino

24. . Strategic Brand & Marketing Consulting . Digital Strategy . Integrated Advertising . @lternative TV, Digital Advertising & Media . Social Marketing, Content & Events . Performance Based Media - Acquisition . eCommerce . Relationship Marketing . Websites, Platforms & Applications . Mobile & Shopper Marketing . Consumer Research . Analytics, Data & Performance . Conversation Tracking & Analysis

Case Study FullSIX - PMU (EN - FR)

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