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Case Study FullSIX - Sprite Green Eyed World

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FullSIX Group
FullSIX Group

Notre approche : Création d’une campagne européenne autour d’un programme de “reality tv” Diffusion sur YouTube Interaction via facebook Connect

TechnologieBusiness
1  sur  22
Challenge: How to impose Sprite in the young people’s “Drink List” Our approach: ,[object Object]
Diffusion on YouTube
Interaction throughfacebookConnect,[object Object]
Multi-ChannelCampaign Live events (Germany, UK, USA …) Youtube Branded channel + facebook connect viral tool On pack activation Social Media (facebook, twitter) Press & PR (Wall Street Journal, LA times, CB news, Bild...) iTunes (music & application) Mobile interaction
YouTube Channel
Facebook Page
iTunes
iPhone Application
BillboardCampaign & On Pack
Results Results: . Over 2.5 million visits on YouTube . Over 3 million visitsacross the web .Hundreds of commentsgeneratedfromfriends and fans . Katie releasedher first album .Spritehelped a genuineartist break out instead of running a simple TV ad
. Strategic Brand & Marketing Consulting . Digital Strategy . Integrated Advertising . @lternative TV, Digital Advertising & Media . Social Marketing, Content & Events . Performance Based Media - Acquisition . eCommerce . Relationship Marketing . Websites, Platforms & Applications . Mobile & Shopper Marketing . Consumer Research . Analytics, Data & Performance . Conversation Tracking & Analysis
Enjeux : Comment imposer Sprite dans la « Drink List » des jeunes ? Notre approche : ,[object Object]
Diffusion sur YouTube
Interaction via facebookConnect,[object Object]
Campagne multi-canal Chaîne de marque YouTube + outil de diffusion facebook connect Concerts (Allemagne, UK, USA …) Activation sur le produit Réseaux Sociaux (facebook, twitter) Presse & RP (Wall Street Journal, LA times, CB news, Bild...) iTunes (musique & application) Interaction Mobile
Chaîne YouTube
Page facebook
iTunes
Application iPhone
Campagne d’affichage et on-pack

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Case Study FullSIX - Sprite Green Eyed World

  • 1.
  • 2.
  • 4.
  • 5. Multi-ChannelCampaign Live events (Germany, UK, USA …) Youtube Branded channel + facebook connect viral tool On pack activation Social Media (facebook, twitter) Press & PR (Wall Street Journal, LA times, CB news, Bild...) iTunes (music & application) Mobile interaction
  • 11. Results Results: . Over 2.5 million visits on YouTube . Over 3 million visitsacross the web .Hundreds of commentsgeneratedfromfriends and fans . Katie releasedher first album .Spritehelped a genuineartist break out instead of running a simple TV ad
  • 12. . Strategic Brand & Marketing Consulting . Digital Strategy . Integrated Advertising . @lternative TV, Digital Advertising & Media . Social Marketing, Content & Events . Performance Based Media - Acquisition . eCommerce . Relationship Marketing . Websites, Platforms & Applications . Mobile & Shopper Marketing . Consumer Research . Analytics, Data & Performance . Conversation Tracking & Analysis
  • 13.
  • 14.
  • 15. Diffusion sur YouTube
  • 16.
  • 17. Campagne multi-canal Chaîne de marque YouTube + outil de diffusion facebook connect Concerts (Allemagne, UK, USA …) Activation sur le produit Réseaux Sociaux (facebook, twitter) Presse & RP (Wall Street Journal, LA times, CB news, Bild...) iTunes (musique & application) Interaction Mobile
  • 23. Résultats Résultats : . Plus 2,5 millions de visites sur YouTube . Plus de 3 millions de visites à travers le web . Des centaines de commentaires d’amis et de fans générés . Katie a sorti son premier album .Sprite a aidé une vraie artiste à émerger au lieu de faire une simple pub TV
  • 24. . Strategic Brand & Marketing Consulting . Digital Strategy . Integrated Advertising . @lternative TV, Digital Advertising & Media . Social Marketing, Content & Events . Performance Based Media - Acquisition . eCommerce . Relationship Marketing . Websites, Platforms & Applications . Mobile & Shopper Marketing . Consumer Research . Analytics, Data & Performance . Conversation Tracking & Analysis