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OBEYA… AN EVOLUTION
THE NIKE LEAN JOURNEY 
1998 
2007 
2005 
2009 
2009 
2013 
2012 
2014
CREATION OF THE OBEYA
CREATION OF THE OBEYA
CREATION OF THE OBEYA
CREATION OF THE OBEYA
CREATION OF THE OBEYA
LEADERSHIP INCLUSION 
EXPANDING INTO TECHNOLOGY EUROPE
OPERATING ECO SYSTEM 
EXPANDING INTO TECHNOLOGY EUROPE
EXPANDING INTO TECHNOLOGY EUROPE 
FLEXIBLE STANDARDS
EXPANDING INTO TECHNOLOGY EUROPE 
CONTINUOUS EDUCATION
EXPANDING INTO TECHNOLOGY EUROPE 
BUSINESS ENGAGEMENT
VALUE TO NIKE 
82% 
TARGET 
RESULT 
<70% 
75%
VALUE TO NIKE 
240% 
1920K* 
798K*
VALUE TO NIKE 
2012 
2014 
AGILE 
IMPLEMENTATION 
30% 
POST- IMPLEMENTATION INCIDENT REDUCTION
VALUE TO NIKE 
2012 
2014 
2136% 
ROI 
REAL ROI IS MEASURED PER PROJECT
THERE IS NO FINISH LINE
JUST ASK
JUST DO IT

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