Sabine Dufaux our very own digital strategist and co-founder did a talk at the 11th Connect Alliance Partners meeting in September.
She talked about the complexity for a brand today to connect with their customers in a digital world.
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Customer Experience in a Digital & Complex World
1. Customer experience
in a digital &
complex world
Sabine Dufaux, Managing Partner & Digital Strategist, Relax In The Air
Montreux - September 7, 2012
11th Connect Alliance Partners Meeting
Relax In The Air
a RITA Speaking Engagement
12. The world’s free time and
talents plus media tools (the
internet and mobile phones),
free people up to contribute
to large scale efforts.
(Even if it’s LOLcats.)
____________________
Clay Shirky
18. you start here...
Source: Gail Leija, “Will the Real Information Architect Please Stand Up?”; images adapted
from The Order of Things: How Everything in the World is Organized into Hierarchies,
Structures and Pecking Orders Barbara Ann Kipfer, Random House NY 2000
19. Commons sense
Source: Gail Leija, “Will the Real Information Architect Please Stand Up?”; images adapted
from The Order of Things: How Everything in the World is Organized into Hierarchies,
Structures and Pecking Orders Barbara Ann Kipfer, Random House NY 2000
20. Information architecture
Source: Gail Leija, “Will the Real Information Architect Please Stand Up?”; images adapted
from The Order of Things: How Everything in the World is Organized into Hierarchies,
Structures and Pecking Orders Barbara Ann Kipfer, Random House NY 2000
21. User experience
Source: Gail Leija, “Will the Real Information Architect Please Stand Up?”; images adapted
from The Order of Things: How Everything in the World is Organized into Hierarchies,
Structures and Pecking Orders Barbara Ann Kipfer, Random House NY 2000
22. We value our work on digital by the
happiness we bring to the customer.
____________________
Relax In The Air
38. We're moving to a world
in which every device
generates useful data,
in which every action
creates ‘information
shadows’ on the net.
____________________
Tim O’Reilly
52. contact
Sabine DUFAUX MC CASAL
Managing Partner | Digital Strategist Managing Partner | UX Strategist & Designer
sabine@relaxintheair.com mc@relaxintheair.com
+41 79 745 30 74 +41 76 539 77 01
Office
Relax In The Air Sàrl
Rue de Genève 97
CH-1004 Lausanne
hello@relaxintheair.com
www.relaxintheair.com
“We think and design user experiences for a digital world.
Just relax. Together we can make it simple. ”