Kiribati Agritourism Policy Setting Workshop 2019 Workshop Policy Setting for Improved Linkages Between Agriculture, Trade and Tourism: Strengthening the Local Agrifood sector and Promoting Healthy Food in Agritourism. Workshop Programme Organised by the Government of Kiribati and Kiribati Chamber of Commerce and Industry In collaboration with the Pacific Community, CTA, PIPSO and SPTO. Tarawa, 15th -16th January 2019, Kiribati Venue: RAK Boardroom, Antebuka

1. Building Sustainable Value Chain for
Agritourism
What needs to be done
Stephen Hazelman
Acting Coordinator –POETCom
Pacific Community
Tarawa, Kiribati 15 & 16 January 2019

2. Content
The Pacific Community
Value Chain Analysis Tool
Practical Outcome of Value Chain Analysis
Suggestion for Value Chains
Steps in the Value Chain Analysis process
Example: Coconut Sugar – photos
Way Forward

3. The Pacific Community
The Pacific Community (SPC) is the principal
scientific and technical organisation in the
Pacific region, proudly supporting
development since 1947.
We are an international development
organisation owned and governed by our 26
country and territory members.

4. Divisions of the Pacific
Community
Climate Change & Environment Sustainability
Education Quality & Assessment
Fisheries Aquaculture & Marine Ecosystem
Geoscience Energy and Maritime
Land Resources Division
Public Health
Human Right Resources Team
Social Development Program
Statistics for Development
Special Project

5. Land Resources Division –in Kiribati
• EU Pacific Agriculture Policy Program – Agritourism
• ACIAR Soil Health Project
• Organic Certification of Abaiang
• Genetic Resources – Centre of Pacific Crops and Trees
• Biosecurity
• Plant Health
• Seeds for Life
• Information
• Coconut Improvement Development Project – EU
• Ministers & Heads of Agriculture & Forestry meetings (MOAFS & HOAFS)
– other technical meetings & training
• Women’s Empowerment through Organic Value Chain – DFAT/POETCom

6. What is an Agriculture value
chain?
An agricultural value chain is a way of
describing the different ‘links’ required
to take a product from the farm to the
end consumer.

7. Who are value chain ‘actors’?
At the heart of the agricultural value chain
concept is the idea of actors connected along
a chain, producing and delivering goods to
consumers through a sequence of activities

8. Two categories of actors
Main actors - those who buy and sell the
product as it moves along
the chain.
Supporting actors - those who provide services
help move the product
along the chain.

9. What is value chain analysis?
Value chain analysis is simply a tool that can assist
people involved in the chain to better understand
the business world in which they operate
Definition of value chain analysis
Value chain analysis is a tool for looking at every
step and actor along the value chain to identify
both weaknesses to be resolved and
opportunities for increasing profits for all
involved in the chain.

10. Practical outcomes of VC Analysis
Example: Fresh Drinking Coconuts for Hotels
and Restaurants.
If the value chain analysis undertaken:
Situation: Large market exists, lots of coconut trees but drinking
coconuts are NOT available in the Hotels and Restaurants. Why?
Weakness in chain: Lack of awareness and marketing of
drinking coconuts
Action to be taken: A project to assist in making Drinking
coconuts available for tourist and local
(the Kiribati Drinking Coconut Project).

11. Possible Kiribati Value Chains
a. Fresh Drinking Coconuts
b. Vegetables – TTM
c. Fruits
d. Virgin Coconut Oil
e. Coconut Sugar
f. Seafood
g. Root Crops – Babai, taro, sweet potato, cassava
h. Value adding – bananas, breadfruit, coconuts
i. Handicraft

12. Steps in the Value Chain Analysis
Step1: Drawing a value chain map
Step 2: Putting real and accurate information into the map
Step 3: Identifying the services each actor provides and returns
received for these services
Step 4: Assessing the market
Step 5: Assessing strengths and weaknesses for all actors along the
chain and ways to capitalise on strengths and
minimise weaknesses
Step 6: Developing a plan to improve the value chain

13. Coconut Sugar

24. Way forward
• Include Value Chain Analysis in Agritoursim Projects
• Include Agritoursim in MELAD Policy and Agriculture Sector Plans
• Include a mapping activity in Agritoursim Project – who are the
producers, where, volumes, what is available, when
• National Kiribati Task Force to drive – Inclusive, attitudes change to work
together
• Greening the Value Chains
• Upscale the Nutrition & environmental aspects of selected value chains
• GO LOCAL – GOLD
• Include waste management in Agritourism projects
• PRODUCTION PRODUCTION PRODUCTION – include in Agritoursim
projects

25. Presentation & a Manual on Value Chain
Analysis - available

26. Thank You
Stephenh@spc.int
www.spc.int