The document discusses social media usage in the UK and provides some statistics on generation usage. It also discusses the concept of return on engagement for social media and proposes a 70-20-10 formula for an effective social media strategy where 70% of posts provide helpful information, 20% engage in conversations, and 10% promote activities. The formula advises that communities will be more receptive if the first 90% involves being a good social member rather than just promoting content.

1. Social Media
Résultats étude sur l’usage des
réseaux sociaux en Grande Bretagne

2. Some figures

3. Generation Y only?

4. Impact

5. Use

6. Return On Investment
Return On Engagement?
Link =>
http://fr.slideshare.net/Debask/wheres-the-return-on-engagement-measuring-social-media-roe

7. The70-20-10 social media formula
70% of the time - Share helpful information
(more often from others) to help your
community tackle and conquer their most
critical issues.
20% of the time - Engage in conversations with
your community. Ask questions, seek
guidance, reply to tweets, comment on posts
from others.
10% of the time - Promote something you're
doing. If you've been a good social media
citizen on the first 90%, your community will
be more receptive to these types of messages.
PS: Don't just tell me to "Like" you - earn that
"Like" with good content.
Source: http://blog.cvent.com/blog/meeting-planning-innovation/event-
social-media-strategy-the-70-20-10-formula