Un projet de nous sommes vivants : www.noussommesvivants.co

1. THE REGENERATIVE BUSINESS MODEL CANVAS

2. Have a look at the (REGEN)BMC
You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here https://miro.com/app/board/uXjVPLedpYo=/

3. 1- Regenerative agriculture
2- Regenerative Companies
3- Regenerative Business Models
4- The Patagonia example

4. Regenerative agriculture is gaining momentum

6. Responsible for 30% of CO2 emissions, 70% of the use of fresh water reserves
and 60% of the loss of biodiversity, mass agriculture is come to an end.

7. The negative impact of our agriculture on soils
Growing food and fiber
through industrial methods
has devastated our soil and
climate. Forecasts have
predicted that global
topsoils will deplete in 60
years at our current rate,
while studies have proven
that conventional, industrial
agriculture contributes up
to 25% of the emissions
driving the climate crisis
(source) A 2008 report entitled "Global soil degradation" estimated that land
degradation (about 2 billion hectares of land worldwide) affects 38% of
the world’s cropland and has reduced water and nutrient availability
(quality and access).

8. Regenerative agriculture is gaining momentum
Regeneration.org (book) Regeneration mission (documentary) Apricot Lane Farms,
Farm and documentary
Larger companies are getting on board too. General Mills, PepsiCo, Nestle Whole Foods Danone, Coca Cola, Patagonia…Followed by
fashion Gucci, North Face, Eileen Fisher, Vans, Patagonia, Timberland, Stella McCartney and liquor brands ( wine and champagne).

9. In the US farmers are going regenerative
The farm carries three certifications: Organic, Biodynamic, and Regenerative Organic. Several of restored habitat areas of the farm are Certified
Wildlife Habitat. https://www.apricotlanefarms.com/about-the-farm/

10. Farmers are going regenerative in France

11. Positive impacts of regenerative agriculture
The benefits of regenerative
agriculture include:
● Increased soil organic matter and
biodiversity.
● Healthier and more productive soil that
is drought- and flood-resilient.
● Decreased use of chemical inputs and
subsequent pollution.
● Cleaner air and water.
● Enhanced wildlife habitat.
● Carbon captured in the soil to combat
climate variability.

12. What is regenerative agriculture ?
There is no consensus on a definition.
-Some definitions are process based to
define a singular agriculture (like organic
agriculture).
-Some definitions are outcome based to
define what types of agriculture are
regenerative.
Variations in Definitions of Regenerative Agriculture
Source
Note : Research has observed that application of synthetic and artificial fertilizers contribute to climate change through (i) the
energy costs of production and transportation of the fertilizers, (ii) chemical breakdown and migration into water resources and
the atmosphere; (iii) the distortion of soil microbial communities including the diminution of soil methanothrops, and (iv) the
accelerated decomposition of soil organic matter.

13. Regenerative agriculture = healthy living soils
“A system of farming principles and practices that increases
biodiversity, enriches soils, improves watersheds, and
enhances ecosystem services” . Terra Genesis International,
2020.
“Regenerative Agriculture” describes farming and grazing
practices that, among other benefits, reverse climate change
by rebuilding soil organic matter and restoring degraded soil
biodiversity – resulting in both carbon drawdown and
improving the water cycle. regenerationinternational
Holistic management focuses on restoring degraded
grasslands, managing land in concert with natural resources
to reverse desertification and achieve economic,
environmental and social benefits thereby Source

14. Regenerative agriculture is holistic
Regenerative agriculture is more of a subdivision of
organic agriculture. It takes the best of organic
farming, and expands on its principles by looking at
what are the best practices to promote the health of
soil, animals, labor and farmers. In other words, it
takes into account the agricultural ecosystem as a
whole and brings it all together in a single standard
to create a sustainable world. Regenerative
agriculture seeks to return to ancestral ways of
producing with one and the same goal: soil
regeneration. And unlike organic farming,
regenerative farming is not geared towards
conservation, but rather towards improvement,
especially for future generations.
https://rodaleinstitute.org/blog/original-principles-of-regenerative-agriculture/

15. Regeneration improves soil capabilities

16. Regeneration improves ecosystems biocapacities

17. 2- The Regenerative company

18. The state of biodiversity
At least 10,000 species are going
extinct every year. Addressing
the long-term consequences of
biodiversity loss through the
lens of this level is critical in
fighting to work against species
extinction for global health.
This map (NatureMap Explorer) focuses on the Global and Ecoregion
levels of Biodiversity. Many others are available, including the World
Database of Key Biodiversity Areas and the Global Forest Watch map.

19. The urgency of regeneration
Planetary boundaries
have already been
crossed for biodiversity
and land change.

20. The urgency of regeneration
It is therefore imperative for
companies to turn to regenerative
models and not only reduce their
negative externalities (its not
greenwashing it’s just maths)
Note from Nous Sommes vivants on “the living”
HERE

21. Supply disruptions are becoming a major risk for nature-dependent
businesses.
From a business perspective, regenerative agriculture is not just about the
sustainability of the land, but also the long-term sustainability of the
business itself. If the productive capacity of the land is sustainable, this also
ensures the productive capacity of the company in the long term.
The supply chain is at risk

22. Investing in regeneration beyond sustainability
Instead of fixing problems, investors focus on generating new potential—novel
business models, innovative food products and eating innovations, new
agricultural approaches, and enterprise ecosystems that are deeply in harmony
with the long term story of the place.

23. Sustainability is the bridge, regeneration is
the destination
Regenerative development
improves rather than degrades.
Instead of fixing problems,
Regenerate Life investors focus on
generating new potential.
Investing in regeneration is
investing in local capabilities.
Webinar from Nous Sommes Vivants about regenerative
7 life principles HERE

24. Regeneration is nature inspired & placed based
Place-based, integrative and
participatory methods ensure
that community health and
wellbeing benefits accrue.
Investors seek through their
investments to reveal and
express the essence of a
specific place—it’s irreducible
uniqueness that arises from its
socio-cultural-ecological-eco
nomic distinctiveness. The
potential result is a healthier,
more resilient and more
equitable local ecosystem.

25. Companies to assist nature efforts
Investing in regeneration is
investing in local capabilities :
nature’s and habitants capabilities.
Compagnie are to provide
assistance to life efforts (nature
and society)
Assisting life effort in a local
ecosystem is an ecosystemic
service.
Four major ecosystem
services:
1- support (nutrient cycle,
photosynthesis, water cycle,
soil formation and retention)
2- regulation (of global and
local climate, air quality, water
quality)
3- supply (biomass supply,
genetic resources, freshwater)
4- cultural (nature experience,
nature sport, aesthetic
inspiration)
MEA, 2005

26. The ecosystem services
Becoming a regenerative company
is a matter of ecosystem services*
provided to the planet as a whole.
Valuation of ecosystem services
need to be monetary yet not only
monetary. Behind a tree, there is a
forest. The forest is priceless.
Companies need to make a strong
regenerative commitment deeply
routed in their business ! Their
business needs to be regenerative by
design (see following examples)
Note from Nous Sommes Vivants on the economy of
mututality (first name of regenerative economy) HERE
*This is the logic of the donut theory developed by Oxford economist Kate Raworth in
Oxfam’s paper A Safe and Just Space for Humanity. Better understanding of systems to
address dynamic complexity

27. Example of ecosystem service : forest natural
regeneration
Note from Nous Sommes Vivants on regeneration HERE with projects
carried out HERE
Approaches to restoring
forest ecosystems depend
strongly on levels of forest
and soil degradation,
residual vegetation, and
desired restoration
outcomes. Plantations and
restored forests can improve
ecosystem services and
enhance biodiversity
conservation, but will not
match the composition and
structure of the original
forest cover.

28. To change the future,
regenerative brands need
to work with nature
Regenerative
Working with and within the
cycles of the living world
make
take
use
lose
regenerate
biological
materials
restore
technical
materials
Degenerative
Running down Earth’s
life-supporting system
make
take
use
lose
28
Conclusion
Assisting nature

29. To change the
future, change
the dynamics
with suppliers
and consumers
Distributive
Sharing opportunity and value
with all who co-create it
Divisive
Capturing opportunity and value
in the hands of a few
29
Conclusion
A community of actors

30. Conclusion
The regenerative economy
The economic system needs to
be (re) integrated into the
social and environmental
systems.
Regenerative economy require
building new alliances with
nature, society, and economic
actors.
All geared towards delivering
ecosystem services provided
to the planet as a whole.
Note from Nous Sommes Vivants on regeneration HERE with projects
carried out HERE
Collective impact
Community of stakeholders

31. 3- The Regenerative business model

32. Shifting attention from people, profit planet
How to involve employees in the transformation of the
company? Jérémy Dumont (HERE)
1st shift from regular BMC to (R)BMC is
looking beyond PROFIT.
Companies attention is too focused on
PROFIT. PLANET and PEOPLE are
considered as resources.
Future generations and the planete
need a seat at the table !

33. The time shift with partners & consumers
You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here
https://miro.com/app/board/uXjVPLedpYo=/
Regeneration requires shifting from a
short term perspective to long term
perspective.
The 2nd shift from regular BMC to
(R)BMC is to identify Company’s
future partners and future
consumers. The ones deeply
motivated by the regeneration
process.
Future Partners/Future Consumers

34. Shifting from competition to collaboration
How to involve employees in the transformation of the company? Jérémy Dumont (HERE)
Regenerative economy require building new alliances with nature, society,
and economic actors. 3rd shift is to identify key stakeholders motivations
to move from degeneration to regeneration
- consumers, what do they value ?
- suppliers, what matters to them ?
What matters has the same weight when taking decisions.

35. The regenerative commitment
VALUE CREATED
FROM PURPOSEFUL
ORCHESTRATION OF
STAKEHOLDERS
STAKEHOLDER’S CONNECTEDNESS
4th SHIFT IS NAILING
THE COLLECTIVE
COMMITMENT.
WHICH ECOSYSTEMIC
SERVICE ALL
STAKEHOLDERS
AGREE TO DELIVER ?
IS IT A REGENERATIVE
COMMITMENT ?
MEASURE
CAPABILITIES GAINED
Nous Sommes Vivant Regenerative Business Model Canvas
IS here https://miro.com/app/board/uXjVPLedpYo=/

36. Delivering ecosystemic services

37. The permaculture principles to guide stakeholders
choices
5th shift is using these principles as a guide.

38. Have a look at the (REGEN)BMC
You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here https://miro.com/app/board/uXjVPLedpYo=/

39. 5- The Patagonia example

40. Patagonia moving beyond organic
Patagonia's goal is clear: to develop
sustainable regenerative practices for
the textile and food industry.
Regenerative agriculture appeared as
an obvious choice for the leaders of
Patagonia, themselves convinced that
regenerative agriculture is only the
logical continuation of their ecological
commitment.

41. 1st shift :
PEOPLE PROFIT PLANET
Patagonia’s regenerative commitment
“We can produce what we need and
revitalize soil at the same time, thereby
sequestering carbon currently polluting the
atmosphere and warming our planet”. Rose
Marcario Rose Marcario is the former
President of Patagonia

42. Patagonia new relationship with time
2nd shift is a time shift.
Regeneration requires shifting from a short term perspective to
long term perspective.

43. Identifying key partners & consumers of
future proof strategy
Future Partners/Future Consumers
Farmers agree to take
a holistic and locally
tailored approach to
land management in
order to rebuild soil
ecosystems that,
when healthy,
actually absorbs
carbon from our
atmosphere and help
cool our planet.
Consumers
care about
climate change
and agreed to
buy products
which are
ORGANIC (for
them) +
REGENERATIVE
(for the planet)
3rd shift is to identify key stakeholders motivations to move from
degeneration to regeneration

44. The regenerative commitment
Currently, more than 550 farms are part of
this very demanding program.
“We were hoping that the additional cover
crops and intercrops would produce more
income for the farmers,” says Kepnes. “We
were also hoping that the improved soil
health would help the farmers be more
climate-resilient, keeping their farms
healthy through various weather events
related to climate change.”
The certification is based on 3 pillars:
- Soil health
- Animal welfare
- Fairness for producers
4th shift :
CLARIFY ECOSYSTEMIC SERVICE ALL STAKEHOLDERS AGREE TO DELIVER . CLARIFY
IF IT’S REGENERATIVE. MEASURE GAINED CAPABILITIES.

45. The principles of regeneration
5th shift is using life
principles as a guide.