Advocacy booklet for trainers

1. Advocacy & Campaigning Notebook
THE ADVOCACY & CAMPAIGNING NOTEBOOK FOR TRAINERS
edition TOT— SPYWDP Mollina 2015
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Kerim
Bouzouita-­‐
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2. Advocacy & Campaigning Notebook
I.
A
FEW
NOTIONS
YOU
NEED
TO
KNOW
Fill
in
the
blanks
with
the
appropriate
words
promo%ng,
ac%ng,
measuring,
law,
jus%ce,
poli%cs,
change,
helps,
local,
na%onal,
solu%ons,
embracing,
trust,
influence,
iden%fying
Advocacy
involves………………………..,………………………..,………………………..
a
cause.
Advocacy
is
an
effort
to
shape
public
percep4on
or
to
effect……………………..that
may
or
may
not
require
changes
in
the……………………….
Link
with
an
arrow
the
equivalent
noCons
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3. Advocacy & Campaigning Notebook
Circle
the
correct
answer
:
reasons
to
advocate
for
a
cause
Your
NGO
can
make
a
difference
People
/
organiza4ons
working
together
can
make
a
difference
People
can
change
laws
Lobbying
is
a
democra4c
tradi4on
Lobbying
helps
find
real
solu4ons
Lobbying
is
easy
Policy
makers
needs
your
exper4se
Lobbying
helps
people
Lobbying
advances
your
cause
and
builds
public
trust
The
views
of
local
NGO’s
are
important
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NGO’s
increase
their
likelihood
of
impacCng
public
policy
when
they
are
intenConal
and
prepared.
Our
NGO
can
design
a
public
policy
lobbying
effort
that
serves
its
mission
well.
To
do
so,
we
will
engage
in
a
planning
process
that
answers
two
key
ques4ons
:
1. What
are
our
public
policy
goals
on
the
issues
that
effect
the
people
we
serve
?
2. How
will
our
NGO
carry
out
our
lobbying
work
?

4. Advocacy & Campaigning Notebook
Draw
arrows
that
express
the
different
interacCons
between
these
three
arenas
of
influence
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Your
organiza4on
will
be
working
to
influence
government
decision
makers
in
one
of
the
three
branches
of
government
:
legisla4ve,
execu4ve
and
judicial
branches
media public opinion
politics

5. Advocacy & Campaigning Notebook
II.
DEVELOP
YOUR
ADVOCACY
PLAN
Back
in
the
right
order
the
following
planning
steps
(simplified)
A.
Create
your
work
plan
B.
Set
objec4ves
and
priori4es
(specific
changes
in
policies)
C.
Target
arenas
of
influence
D.
Design
Organiza4onal
infrastructure
E.
Choose
strategies
and
tac4cs
F.
Iden4fy
issues
(already
in
discussion
in
public
policy
arena/an4cipated
to
be
on
the
agenda
of
decision
makers/you
want
to
ini4ate
in
the
public
policy
debate)
Fill
in
the
blanks
with
the
appropriate
words
poli4cal
pressure,
direct
lobbying,
hot
chocolate,
free
s4ckers,
grassroots
mobilizing,
beau4ful
smile.
Whatever
your
objec4ves,
the
advocacy
planning
your
NGO
will
be
more
effec4ve
if
you
use
a
two-­‐
pronged
approach
:……………………………………………….….
and……………………………………………………………..
The
most
basic
division
of
strategies
is
between
…………………..………….
and
……………………………………..
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6. Advocacy & Campaigning Notebook
Guess
the
roles
and
responsibiliCes
these
members
of
your
advocacy
team
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7. Advocacy & Campaigning Notebook
Pr.
Kerim
Bouzouita-­‐
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8. Advocacy & Campaigning Notebook
III.
CAMPAIGNING
BASICS
&
IDEAS
Place
the
following
labels
in
the
right
place
on
the
star
below
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mediaplanning opinion leaders press/media happenings
digital communication advertising

9. Advocacy & Campaigning Notebook
Place
the
following
labels
in
the
right
place
on
the
grassroots
mobilizaCon
path
below
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attract people's attention
inform people
call to action
persuade people

10. Advocacy & Campaigning Notebook
What
?
Label
your
campaign
………………………………………………
the
name
must
be
:
1. Short
(less
than
6
syllables)
2. Evoca%ve
3. Phone%cally
efficient
Why?
goals
:
1………………………………………………………………………………………………………………
2………………………………………………………………………………………………………………
3………………………………………………………………………………………………………………
for
who
?
Targeted
audiences
1………………………………………………………………………………………………………………
2………………………………………………………………………………………………………………
3………………………………………………………………………………………………………………
with
who
?
Who
are
your
partners?
What
are
the
reasons
for
these
partnerships?
1………………………………………………………………………………………………………………
reason
…………………………………………………………………………………………………….
2………………………………………………………………………………………………………………
reason…………………………………………………………………………………………………….
3………………………………………………………………………………………………………………
reason…………………………………………………………………………………………………….
When
?
why
the
chosen
date
for
the
launch
of
your
campaign
is
the
right
4ming?
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11. Advocacy & Campaigning Notebook
Team
member/
role
1……………………………………………role……………………………………………….…………
2……………………………………………role………………………………………………………….
3……………………………………………role………………………………………………………….
4……………………………………………role………………………………………………………….
5……………………………………………role………………………………………………………….
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12. Advocacy & Campaigning Notebook
V.
CELEBRATE
SUCCESS,
LEARN
FROM
FAIL
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13. Advocacy & Campaigning Notebook
Pr.
Kerim
Bouzouita-­‐
Content
Under
Crea4ve
Commons
Licence
3.0
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