The strategic planners of pourquoi tu cours (the ideas agency) have identified 4 major social trends for 2009 and 2010. 1st social trend : Self Accomplishment - Recentring on oneself - The need for doing things  - Conscience awakening Second social trend : Interactive Identity - Open Identity - Co constructed Identity - Active Identity - Augmented Identity The 3rd social trend : Networking - People like us - Activation links - Interpersonal links - Influence nodes 4th social trend : Collective automation: - Shared activity spaces - Action communities - Open access - Geolocalisation - Technological automation Pourquoi tu cours (the ideas agency) is a strategic planning agency run by Jérémy Dumont that helps brand managers develop strategies designed for the new interactive generation on and offline (our 2.0 strategic planning services). We have enabled companies such as iDTGV, Orange, LVMH, Crédit Coopératif to function as one dynamic network to increase their performance, to practice open innovation to develop new products and services, to engage consumers in new relationships through advertising, to build social platforms to better interact with stakeholders comunities or to integrate social media in their strategies. At the forefront of innovation, our exchange platform, PSST(opinions and trends 2.0), is the place where 60 000 professionals working in marketing, communication, media and design interact to share ideas and master 2.0 innovations. - Professionals with different skills and fields of expertise gather in our think tank courts circuits to deliver innovative thinking in tune with emerging social trends and quickly operational in any economic sector. - Once a month, les apéros du jeudi make people and ideas collide in Paris. Each event is a collective experience in the continuity of the courts circuits trend report of the moment. - Contagious ideas gathers 2.0 ideas from strategic planners around the world : in partnership with contagious magazine. You can receive every week our PSST (2.0 trends and opinions) newsletter in english: contact at psst.fr

1. 2009 SOCIAL TRENDS Marketing, Communication, Media, Creation, design Crédit photo : Vincent Debanne

2. WHO IS pourquoi tu cours ? THE 4 MAJOR SOCIAL TRENDS !

3. WHO IS pourquoi tu cours ?

4. Let’s have a look at pourquoi tu cours through google

6. 2.0 strategic planning : ask the experts !

7. 2.0 strategic planning for a digital world

8. Our clients : Orange labs

9. Our clients : Casino

10. We help brands adopt 2 .0 Our clients : idtgv

11. Our clients : crédit coopératif

12. PSST, a 60 000 professionals plateform + newsletter PSST = courts circuits + les apéros du jeudi + le vide poches

13. Courts circuits : think tank Courts circuits, think tank w/ 700 professionals

14. Les apéros du jeudi monthly events Les aperos du jeudi, monthly 400 people events

15. 7 blogs : innovation, marketing, communication, media, international Le vide poches, 7 blogs

16. 7 blogs : innovation, marketing, communication, media, international Contagious ideas …our international blog.

17. blogs pourquoi tu cours, 8 rue Myrha, 75018 PARIS

18. 4 MAJORS TRENDS 4 major phenomenons Self accomplishment Interactive identity The networks The autonomy

20. I n a time of traditional points of reference collapsing, (family, school, religion, politics, corporate) people are searching for new models. While society is a real mosaic of people, meaning emerges from each and every one of us. The new ethic values are well on their way to integration, everyone finding it’s own way of doing things. The self accomplishment is - self thinking but not self compliance - self projection, in a creative way - being coherent in all life’s aspects The new ethic values are on their way to integration

21. Recentring on oneself (while connected to the world) Holistic personal equilibrium, quality of life, BEING YOURSEL, diversity, the « me/us » Hiving, major trend in interior design

22. The need for doing things « Doing things » in order to learn and gain autonomy Actology, DIY guides for doing things

23. Wall e : ecology and human emotions Awakening conscience Becoming aware of interdependence and life specific needs : towards a responsible and spiritual development

25. - A new way of relating to ourselves Empowerment : never before have we been so free to choose WHO we want to be, WHAT we want to do, and being able to do it with WHOM we want. - A new relation with Time Instantaneity : we are instantly in the moment, engaged in the present action - A new sense of space Hypermobility = more physical mobility and mental projection The new means of communication enable us to live our life the way we want: from “ consumer 2.0” to active identity

26. Open Identity Presenting oneself in words and images and opening up conversations (not using an avatar). Seth Godin’s blog : a blog to talk about marketing, respect, and the ways ideas spread

27. Co-constructed Personal Identity Identity is being edited live, on line, with others t emmanuel vivier personal Facebook page is a space he shares with other people

28. Active Identity Being able to instantly share what you are doing with the people around you : Activity as a Social Signal Twitter. the micro-blogging that allows you to keep informed all those who wish of your activities.

29. Augmented Identity The material and immaterial overlap. Reality and virtuality get together, synchronizing and mixing each other. The iPhone gets synchronized with your DEEZER radios anytime you want wherever you want. No need to own music.

31. The 3rd phenomenon The network: new sense of proximity and distance Source: semio factory personal proximity+ geographic proximity+ geographic proximity+ CLOSE ONES COUSINS DISTANT ONES STRANGERS

33. People like us A new category of people considered as « close ones ». The group against grren washing on ning is a community of interests at the cross-road between professional and personal boundaries

34. Activation Networks We can identify people who are useful at a certain moment, by their tags A new application « fav mapper » allows connections between us and people like us using specific interest tags.

35. Interpersonal Networks People are more or less distant, according to their information exchanges Relations between members of a twitter network, over a few weeks Source:mp6

36. The Influence nodes It is important to analyze who is at the network junctions and facilitating the information spread The information spreading network of two candidates for the American Presidency Source:mp6

38. Each person belongs to several communities but is only engaged in one action at on given moment and place. This is where the notion of action community is coming from: a community engaged in the same action, with the same vision and direction The challenge for these : becoming more autonomous. the 4th phenomenon Groups of people acting as action communities

39. Shared activity spaces An activity space is a platform where a group or virtual communities sharing common interests or joint activities can access Google open office

40. Action communities Taking control of our life in a responsible and collaborative manner … American express open forum

41. Open access Communities organize themselves around the realization means: money, information, people …are essential necessities …that can be shared Wall street journal community

42. Geolocalization Interaction in the real world facilitated Peuplade, un des premiers sites à favoriser le passage au réel gr âce à la géolocalisation.