6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
The document discusses several award-winning PR campaigns:
1) Dumb Ways to Die (2013 Cannes PR Lion Grand Prix) - A song and music video campaign by McCann for Metro Trains Melbourne that aimed to reduce train accidents among youth. It received over 1 billion views and engagement on social media.
2) The Scarecrow (2014 Cannes PR Lion Grand Prix) - An animated film, game, and song by Edelman for Chipotle about food issues. It generated over 614 million media impressions and sparked discussions about food.
3) Like a Girl (2015 Cannes PR Lion Grand Prix) - A social experiment video by Leo Burnett for Always that aimed to
Get Advertising Smart - What the World Needs is More Advertising: Cannes 2017emmersons1
This document summarizes the key events and themes from the 2017 Cannes Lions International Festival of Creativity. Some of the major highlights included:
- BBDO had great success, winning the most Lions in the network's history including Network of the Year.
- Many campaigns centered on using advertising to promote social change and inclusion, such as the Fearless Girl statue.
- There was increased focus on measuring the effectiveness and business impact of creative campaigns.
- Highly awarded campaigns combined creativity with addressing important social issues like gun violence prevention.
- While attendance remained high, some major industry players have questioned the ongoing value and focus of the Cannes Lions festival.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
The document discusses Cannes Lions, an annual festival that recognizes creative excellence in advertising and design. It provides details on the many events, sessions, and activities at Cannes Lions including awards ceremonies, workshops, parties, and networking opportunities. Over 15,000 attendees from over 90 countries participate in the festival. The document also examines how Cannes Lions has evolved over time, with new categories, a growing focus on technology, data, and diversity issues. It highlights some award-winning campaigns from recent years that showcase innovative, impactful work.
Consumer Trends at Cannes Lions 2017 - Canvas8Canvas8
Brands are experimenting with new creative strategies to engage consumers. Some key trends seen at Cannes Lions 2017 included campaigns that offer help during difficult life moments, create content in real time to respond to current events, use misleading narratives and plot twists to reveal important truths, hijack popular platforms and technologies to spread messages widely, and incorporate humor and memes to engage audiences. Overall, winning campaigns tried to offer relevance, immediacy, and impact through innovative storytelling and appropriation of current consumer behaviors and interests.
Women are responsible for 80% of purchasing decisions and yet 76% feel that brands do not represent them. We think it's time to change that. Which is why we've been running the 21st Century Woman initiative, looking at the mindset of this audience and how brands speak to her.
As part of this, we brought together a number of women, outside of the advertising industry, to find out their views on the big pieces of work showcased at the Cannes Lions International Festival of Creativity.
This document discusses communication trends observed at the 2017 Cannes Lions advertising festival related to pharma and health. It identifies several key trends, including using data creatively to engage consumers, employing innovative technologies like VR and AI to improve patient lives, embracing local culture to build relevance, and featuring authentic real patient stories. The document provides examples of award-winning campaigns that exemplified these trends and suggests they can inspire pharma brands to communicate beyond just promoting products.
The document discusses several award-winning PR campaigns:
1) Dumb Ways to Die (2013 Cannes PR Lion Grand Prix) - A song and music video campaign by McCann for Metro Trains Melbourne that aimed to reduce train accidents among youth. It received over 1 billion views and engagement on social media.
2) The Scarecrow (2014 Cannes PR Lion Grand Prix) - An animated film, game, and song by Edelman for Chipotle about food issues. It generated over 614 million media impressions and sparked discussions about food.
3) Like a Girl (2015 Cannes PR Lion Grand Prix) - A social experiment video by Leo Burnett for Always that aimed to
Get Advertising Smart - What the World Needs is More Advertising: Cannes 2017emmersons1
This document summarizes the key events and themes from the 2017 Cannes Lions International Festival of Creativity. Some of the major highlights included:
- BBDO had great success, winning the most Lions in the network's history including Network of the Year.
- Many campaigns centered on using advertising to promote social change and inclusion, such as the Fearless Girl statue.
- There was increased focus on measuring the effectiveness and business impact of creative campaigns.
- Highly awarded campaigns combined creativity with addressing important social issues like gun violence prevention.
- While attendance remained high, some major industry players have questioned the ongoing value and focus of the Cannes Lions festival.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
The document discusses Cannes Lions, an annual festival that recognizes creative excellence in advertising and design. It provides details on the many events, sessions, and activities at Cannes Lions including awards ceremonies, workshops, parties, and networking opportunities. Over 15,000 attendees from over 90 countries participate in the festival. The document also examines how Cannes Lions has evolved over time, with new categories, a growing focus on technology, data, and diversity issues. It highlights some award-winning campaigns from recent years that showcase innovative, impactful work.
Consumer Trends at Cannes Lions 2017 - Canvas8Canvas8
Brands are experimenting with new creative strategies to engage consumers. Some key trends seen at Cannes Lions 2017 included campaigns that offer help during difficult life moments, create content in real time to respond to current events, use misleading narratives and plot twists to reveal important truths, hijack popular platforms and technologies to spread messages widely, and incorporate humor and memes to engage audiences. Overall, winning campaigns tried to offer relevance, immediacy, and impact through innovative storytelling and appropriation of current consumer behaviors and interests.
Women are responsible for 80% of purchasing decisions and yet 76% feel that brands do not represent them. We think it's time to change that. Which is why we've been running the 21st Century Woman initiative, looking at the mindset of this audience and how brands speak to her.
As part of this, we brought together a number of women, outside of the advertising industry, to find out their views on the big pieces of work showcased at the Cannes Lions International Festival of Creativity.
This document discusses communication trends observed at the 2017 Cannes Lions advertising festival related to pharma and health. It identifies several key trends, including using data creatively to engage consumers, employing innovative technologies like VR and AI to improve patient lives, embracing local culture to build relevance, and featuring authentic real patient stories. The document provides examples of award-winning campaigns that exemplified these trends and suggests they can inspire pharma brands to communicate beyond just promoting products.
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
Super Bowl 2019 / The insights behind the adsCanvas8
The document summarizes key insights from notable Super Bowl 2019 ad campaigns. It discusses how brands used self-deprecating humor to boost perceptions by poking fun at competitors or potential mispronunciations. It also analyzes how brands promoted inclusion by featuring underrepresented groups or disabilities. Finally, it examines how brands reassured consumers that they won't be replaced by emphasizing human abilities that AI lacks, like tasting food or enjoying human experiences.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
The document summarizes key quotes and insights from presentations at the 2010 Cannes Lions International Advertising Festival. Some of the notable points included: the importance of listening to social media feedback; how recommendations overtake brand loyalty; the need for agencies to reinvent themselves for the digital world; and how the best innovations come from unexpected places. The festival talks highlighted major shifts towards personalized and transparent marketing enabled by new technologies and changing consumer attitudes.
Consumer Trends at Cannes Lions 2016 - Canvas8Canvas8
This document summarizes 5 consumer behavior trends seen in winning campaigns at the 2016 Cannes Lions International Festival of Creativity: New Heritage, Youthful Truths, Empathy Games, Censoring Censorship, and Subverted Stereotypes. It provides examples for each trend, such as using nostalgia to revive brands from the past (New Heritage), using childlike narratives to discuss difficult truths (Youthful Truths), and harnessing technology to encourage empathy (Empathy Games). The document also includes statistics and further reading suggestions related to each trend.
This document provides a summary of 100+ slides from presentations given at the 2012 Cannes Lions International Festival of Creativity. The slides cover a variety of topics related to marketing, advertising, branding, and creativity from companies and organizations like SapientNitro, ZenithOptimedia, Adobe, Visa, Coca-Cola, Nike, Twitter, Kraft Foods, Dentsu, and Unilever. The document encourages downloading or viewing more of the presentations on SlideShare.
- The document summarizes key points from two talks at a Contagious event on building trust through purpose, honesty and transparency.
- It discusses how trust in institutions has declined but been redistributed to individuals and reviews. Brands must focus on expertise, purpose, honesty and transparency to build trust.
- Acting with purpose and having values that align with situations, like Lyft supporting taxi drivers during a boycott, helps build trust over competitors. Transparency through sharing costs and control helps too.
- The second talk stresses understanding audience behaviors, values and interests to connect culturally. Brands should follow trends and lead through positive impact, like addressing gender issues.
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
Top 10 lessons about brand experience marketing from Cannes LionsJack Morton Worldwide
The document provides 10 lessons learned from the 2013 Cannes Lions International Festival of Creativity. The key takeaways are that brands need to be braver in their creative ideas, focus on being makers by creating experiences rather than just ideas, design experiences with people at the center, solve consumer problems to improve lives, emotion still matters more than technology, seek innovation from outside perspectives, creativity directly impacts business performance, all marketers are storytellers, and the importance of a strong creative brief to spark new ideas.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
The document discusses key themes from the Cannes Lions International Festival of Creativity in 2015, including an increased emphasis on advertising technology and how it is changing the industry. Speakers called for greater collaboration between creatives and technologists to harness data and build more emotional connections with consumers. The launch of the Cannes Innovation festival focused on how data can be used as the "linchpin" to create more emotional content.
This document highlights 10 trends in advertising and marketing from 2015. The trends include simplicity of communication through emoji and sound, fighting stereotypes through inclusive campaigns, using real-time engagement on social media, unconventional banner ads, solving social issues through ideas, reframing weaknesses as opportunities, telling personal stories, technology as a game changer through augmented reality, unexpected approaches, and unconventional celebrity endorsements. Examples are provided for each trend.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
A behavioural breakdown of 8 Clio Awards winnersCanvas8
This document analyzes the behaviors and insights behind eight winning advertising campaigns from the 2017 Clio Awards. It summarizes each campaign in 1-2 paragraphs, highlighting the key insight. The campaigns tackle issues such as periods, masculinity, patriotism, online trolling, polarization, family structures, stress, and community investment. Overall, the document examines how top ads are reflecting societal trends and behaviors to deliver resonant messaging.
Digital Culture For The Win - Cannes Lions 2016 ReviewJeremy Masselis
The document discusses how to win Lions at Cannes by understanding and tapping into digital culture. It analyzes digital culture as being playful, spontaneous, authentic, tailor-made, social, alienable, experiential, and empowering. It provides examples of award-winning campaigns that embodied these traits by letting people play, doing things live, making things real, personalizing experiences, connecting people, letting people own things, enabling people to try things out, and empowering people. The key lessons are that digital culture is a pervasive culture that serves as a new creative canvas, and that campaigns should embrace the traits of digital culture in order to be successful.
This document provides 15 marketing strategies that inspire strategic thinking. It discusses the importance of developing marketing campaigns that resonate with audiences while gaining a competitive edge. Some of the highlighted strategies include partnering with allies, embracing user generated content, collaborating with influencers, helping customers solve problems, experimenting with new channels, tapping into nostalgia, and telling cross-media stories. The goal is to breathe new life into marketing efforts and build a strategic culture within businesses.
The document provides a summary of the key talks, trends, and winners from the 2019 Cannes Lions International Festival of Creativity. Some of the major themes included:
- Brands taking stands on social issues and challenging laws, with winners tackling topics like racism, immigration policies, and child slavery.
- Advertisers focusing on adding more humanity to their messaging by leveraging cultural conversations and partnerships.
- A push for more inclusion and diversity across gender, race, and ability in advertising content and the industry itself.
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
Super Bowl 2019 / The insights behind the adsCanvas8
The document summarizes key insights from notable Super Bowl 2019 ad campaigns. It discusses how brands used self-deprecating humor to boost perceptions by poking fun at competitors or potential mispronunciations. It also analyzes how brands promoted inclusion by featuring underrepresented groups or disabilities. Finally, it examines how brands reassured consumers that they won't be replaced by emphasizing human abilities that AI lacks, like tasting food or enjoying human experiences.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
The document summarizes key quotes and insights from presentations at the 2010 Cannes Lions International Advertising Festival. Some of the notable points included: the importance of listening to social media feedback; how recommendations overtake brand loyalty; the need for agencies to reinvent themselves for the digital world; and how the best innovations come from unexpected places. The festival talks highlighted major shifts towards personalized and transparent marketing enabled by new technologies and changing consumer attitudes.
Consumer Trends at Cannes Lions 2016 - Canvas8Canvas8
This document summarizes 5 consumer behavior trends seen in winning campaigns at the 2016 Cannes Lions International Festival of Creativity: New Heritage, Youthful Truths, Empathy Games, Censoring Censorship, and Subverted Stereotypes. It provides examples for each trend, such as using nostalgia to revive brands from the past (New Heritage), using childlike narratives to discuss difficult truths (Youthful Truths), and harnessing technology to encourage empathy (Empathy Games). The document also includes statistics and further reading suggestions related to each trend.
This document provides a summary of 100+ slides from presentations given at the 2012 Cannes Lions International Festival of Creativity. The slides cover a variety of topics related to marketing, advertising, branding, and creativity from companies and organizations like SapientNitro, ZenithOptimedia, Adobe, Visa, Coca-Cola, Nike, Twitter, Kraft Foods, Dentsu, and Unilever. The document encourages downloading or viewing more of the presentations on SlideShare.
- The document summarizes key points from two talks at a Contagious event on building trust through purpose, honesty and transparency.
- It discusses how trust in institutions has declined but been redistributed to individuals and reviews. Brands must focus on expertise, purpose, honesty and transparency to build trust.
- Acting with purpose and having values that align with situations, like Lyft supporting taxi drivers during a boycott, helps build trust over competitors. Transparency through sharing costs and control helps too.
- The second talk stresses understanding audience behaviors, values and interests to connect culturally. Brands should follow trends and lead through positive impact, like addressing gender issues.
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
Top 10 lessons about brand experience marketing from Cannes LionsJack Morton Worldwide
The document provides 10 lessons learned from the 2013 Cannes Lions International Festival of Creativity. The key takeaways are that brands need to be braver in their creative ideas, focus on being makers by creating experiences rather than just ideas, design experiences with people at the center, solve consumer problems to improve lives, emotion still matters more than technology, seek innovation from outside perspectives, creativity directly impacts business performance, all marketers are storytellers, and the importance of a strong creative brief to spark new ideas.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
The document discusses key themes from the Cannes Lions International Festival of Creativity in 2015, including an increased emphasis on advertising technology and how it is changing the industry. Speakers called for greater collaboration between creatives and technologists to harness data and build more emotional connections with consumers. The launch of the Cannes Innovation festival focused on how data can be used as the "linchpin" to create more emotional content.
This document highlights 10 trends in advertising and marketing from 2015. The trends include simplicity of communication through emoji and sound, fighting stereotypes through inclusive campaigns, using real-time engagement on social media, unconventional banner ads, solving social issues through ideas, reframing weaknesses as opportunities, telling personal stories, technology as a game changer through augmented reality, unexpected approaches, and unconventional celebrity endorsements. Examples are provided for each trend.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
A behavioural breakdown of 8 Clio Awards winnersCanvas8
This document analyzes the behaviors and insights behind eight winning advertising campaigns from the 2017 Clio Awards. It summarizes each campaign in 1-2 paragraphs, highlighting the key insight. The campaigns tackle issues such as periods, masculinity, patriotism, online trolling, polarization, family structures, stress, and community investment. Overall, the document examines how top ads are reflecting societal trends and behaviors to deliver resonant messaging.
Digital Culture For The Win - Cannes Lions 2016 ReviewJeremy Masselis
The document discusses how to win Lions at Cannes by understanding and tapping into digital culture. It analyzes digital culture as being playful, spontaneous, authentic, tailor-made, social, alienable, experiential, and empowering. It provides examples of award-winning campaigns that embodied these traits by letting people play, doing things live, making things real, personalizing experiences, connecting people, letting people own things, enabling people to try things out, and empowering people. The key lessons are that digital culture is a pervasive culture that serves as a new creative canvas, and that campaigns should embrace the traits of digital culture in order to be successful.
This document provides 15 marketing strategies that inspire strategic thinking. It discusses the importance of developing marketing campaigns that resonate with audiences while gaining a competitive edge. Some of the highlighted strategies include partnering with allies, embracing user generated content, collaborating with influencers, helping customers solve problems, experimenting with new channels, tapping into nostalgia, and telling cross-media stories. The goal is to breathe new life into marketing efforts and build a strategic culture within businesses.
The document provides a summary of the key talks, trends, and winners from the 2019 Cannes Lions International Festival of Creativity. Some of the major themes included:
- Brands taking stands on social issues and challenging laws, with winners tackling topics like racism, immigration policies, and child slavery.
- Advertisers focusing on adding more humanity to their messaging by leveraging cultural conversations and partnerships.
- A push for more inclusion and diversity across gender, race, and ability in advertising content and the industry itself.
The document ranks the top 20 favorite brands of millennials ages 18-35 based on research from FutureCast and other leading research firms. Nike is ranked number 1 for shoes and apparel. LG is ranked number 2 for appliances. Coca-Cola is ranked number 3 for beverages. Samuel Adams is ranked number 4 for beer. Bacardi is ranked number 5 for spirits.
The document discusses several recent news stories:
1) A campaign called "Digital Death" where celebrities stop posting on social media to raise money for charity.
2) Growing moustaches in November to support prostate cancer research.
3) Victoria's Secret displaying wings worn by models in their New York store so people can pose with them.
4) An Irish designer creating posters with the message "it'll be grand" to lift spirits during economic struggles.
5) Gap running an online ad campaign featuring an "Add To Foursquare" button to drive foot traffic and offer discounts.
The document provides summaries of several case study presentations at an advertising awards event. Key highlights included:
- Ogilvy presented Bajaj Pulsar's campaign as a humorous skit about the creative process, though they wished they had more time for results.
- Mudra Group used magic tricks to creatively present Volkswagen's innovative campaign elements like stenciled newspaper ads.
- Lowe presented Tata Tea's impactful "Jaago Re" social campaign against corruption through subtle competition references.
- Ogilvy rendered Center Fresh's "Rather Chew than Talk" campaign as a spoof reality show skit to focus on the brand's communication.
ING Direct in Italy created interactive "human billboards" featuring real customers promoting the bank to passersby. The customers would engage in conversation from billboards, drawing attention. IKEA Australia cast real customers in an ad encouraging do-it-yourself interior design. Tetley Canada aimed to break daily routines with a campaign replacing grocery carts with personal shoppers and promoting their tea mixes. Ryanair quickly capitalized on actor Gerard Depardieu's bathroom incident on a flight by altering their website.
This document showcases integrated marketing campaigns launched by different companies at different times. Which used both online and offline mediums, to create awareness and increase the brand recall among the consumers.
Here’s a recap of our Trendspotters’ 10 favorite finds of the past year that reflect emerging cultural currents.
Stops include: Ad Age Next, Line Friends Store, Impossible Burger, and more.
Advertising Stunts And Ideas Q1|2010|Vol I Ayman Sarhan
This document discusses various marketing and advertising strategies and campaigns. It includes examples of guerrilla marketing stunts, advertising ideas in different channels like outdoor, online/mobile, print, TV and retail. Some key strategies discussed are experiential marketing, buzz marketing, loyalty programs, social media campaigns, product sampling and more. Various real world case studies from different brands are provided as examples.
The cover story discusses green marketing and its various strategies. It defines green marketing as marketing products presumed to be environmentally safe, incorporating product modifications, changes to production and packaging processes, and green-focused advertising. While some claim green marketing is dead, others see it as the future. Effective green marketing requires changes to both strategy and lifestyle. The story outlines four green marketing strategies identified by Ginsberg and Bloom: lean green focuses on social responsibility over investment; defensive green makes minor changes to appear green; shaded green makes some significant changes; and extreme green fully integrates environmental protection.
Small brands can compete with large corporations by acting locally and niche marketing. P&G had success targeting specific communities like Orthodox Jews in Israel. Saucony found a niche marketing to marathon runners. Acting like the underdog and declaring "war" on big competitors through publicity stunts, like Richard Branson did against British Airways, can position small brands as alternatives to large companies. Quality alone is no longer enough - brands must personalize their marketing to feel local and connect with customers.
The document provides examples of creative advertisements from various companies around the world. It discusses advertisements that use unique visuals or interactive elements to stand out, as well as competitive advertisements between brands. Examples showcase advertisements for products like BMW, Stabilo pens, electricity providers, iPods, handbags, jeans, and more. The document aims to highlight interesting and innovative advertising campaigns.
Please enjoy our sample report that was created to give you some assumption what to expect from us. Check it out, read it if interesting and then CALL-TO-RESEARCH.
"Consumers Willing To Interact In Return For A Worthwhile Experience" Naked C...brandedent
This document discusses the rise of branded entertainment, where brands create engaging content to interact with consumers rather than just product messaging. It notes that spending on branded entertainment has grown 9% annually in recent years. Branded entertainment takes many forms, from short films and videos to interactive experiences. The key is giving consumers a role in the narrative to make them a participant rather than passive viewer. However, the document warns of "branded content landfill" and says not all entertainment entertains, so brands must ensure their content truly resonates with audiences.
The document discusses how marketers and advertisers are facing the challenge of "digital extremists" in the age of Web 2.0: people who are not content with accepting brand messages and instead use online tools to voice polarizing opinions that can undermine brand metrics and objectives. It provides examples of brands like Kryptonite and Cillit Bang that were negatively impacted by digital extremists exposing flaws. However, it also discusses how some brands like Mentos have embraced digital extremism by capitalizing on viral videos. The document argues that to harness extremists' passion and influence, brands must work with anti-cultural sentiments, look to brand advocates in societal margins, and listen to extremists to understand and facilitate their
At PRCA, we launched our Schools Outreach Programme to inspire and educate students from all backgrounds to find a pathway into PR.
It's a 16-page magazine with jargon-free insight on #PR, and features case studies and best practice advice on how to secure entry-level positions.
Let's widen the talent pool. #PRjobs #career #schools #university
Sometimes a single mistake can bring horrendous results to your brand! Get some valuable insights through these worst marketing campaigns and avoid marketing glitches for your brand.
Oneills surf clothing line launched a marketing campaign in Amsterdam where models literally surfed down the city's canals wearing the brand's bikinis, stopping traffic and attracting tourists who took photos and spread word of mouth about the brand online. Renault created an advertisement promoting electric vehicles that questioned why electricity can't be used for transportation as well as everyday appliances, showing a woman charging her Renault ZE electric car. An Argentina beer brand launched an integrated campaign giving men an "excuse" to go to the bar by having the brand perform good deeds for the community based on the number of beers purchased.
Similaire à Cannes Lions 2017: 6 trends to follow (20)
Le podcast dans la stratégie de communication corporateBahia Nar
Intégrer le levier podcast de marque à sa stratégie de brand content est une technique qui favorise l’écoute active et qui s’octroie ainsi une place prépondérante dans la boîte à outils des professionnels du marketing.
Les erreurs à éviter pour une stratégie de content marketingBahia Nar
Pendant cette période difficile, on travaille à distance, on s'occupe comme on peut et surtout on en profite pour apprendre et échanger.
Aujourd'hui, Mardi 31 Mars 2020 à 11h j'ai fait mon premier webinar.
Je ne savais quel sujet proposer alors les participants ont fait ce choix à ma place et on voté pour le sujet qui vous intéresse qui était : Les erreurs en éviter pour une stratégie de content marketing.
Il y avait quelques fautes de frappe dans la présentation, vous pouvez consulter la présentation mise à jour ici:
Les nouvelles plateformes conversationnellesBahia Nar
Depuis l'année dernière et même avant, de nouvelles plateformes sociales et conversationnelles n'ont pas cessé de séduire des niches, des cibles bien déterminés comme les ados sur TikTok, les gamers sur Twitch et Discord, etc...
Alors chers marketeurs et marques, oubliez Facebook et gardez un oeil sur ces plateformes
Tendances digitales à ne pas manquer en 2020Bahia Nar
Dans un environnement en constante évolution, les usages du digital changent fréquemment. De nouvelles habitudes sont instaurées et de nouvelles tendances voient le jour.
Pour sa communication digitale, chaque marque ou organisme doivent être à l'assaut de ces tendances, bien les connaître et les maîtriser.
Lors de cette conférence, nous allons présenter les tendances digitales de 2020 à ne pas râter et comment les marques peuvent-elles les survient et les adapter à leur communication et à leur cible.
Avec le numérique et le digital, de nouveaux métiers sont en train de voir le jour. Le digital est l'un des secteur les plus dynamiques en terme de recrutement et ça bouge constamment.
Réinventez votre relation client grâce au digital et aux réseaux sociaux Bahia Nar
La relation entre les marques et leurs clients est au centre des attentions sur les médias sociaux. La principale difficulté pour les marques est de comprendre sa communautés et anticiper ses besoins et questions.
Le Social CRM et la gestion de la relation client en ligne peuvent être un avantage concurrentiel pour les marques et permettre de fidéliser ses clients.
Le digital marketing entre mythes et réalitésBahia Nar
Congrès des experts Digital Marketing #Tuniseo
Conférence le digital marketing entre mythes et réalités
Par Bahia Nar
Le but de cette conférence était de dépasser les idées reçues pour anticiper les tendances
[Inforgraphic] Digital Trends to follow in 2017Bahia Nar
The document outlines several trends companies should follow in 2017 to attract and engage customers, including focusing on mobile experiences, using data and bots for instant interaction, empowering micro-influencers for engagement, and satisfying customers' desire to have everything immediately while remembering to maintain a customer-centric approach over the long run as strengthening company culture can take three years.
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
10 Modern Marketing Lessons from Don DraperBahia Nar
After seven seasons, the show came to an end. Despite all the cigarettes, the scotches in the middle if the day and the office romances, Mad Men is a great show and few marketing lessons can be learned from me.
Even if the time is different and advertising is different now, some rules are timeless.
10 special rules from Don Draper, just follow them
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
This document summarizes key digital marketing trends for 2015 in Tunisia. It discusses how visual content is more engaging than text, and the importance of storytelling to connect with consumers. Content, especially video, remains important. Real-time marketing allows brands to engage in relevant conversations. Engagement metrics like comments are more important than likes. Native advertising is a new format that blends content and advertising. Mobile strategies must adapt to smaller screens and on-the-go consumption. The recap emphasizes visual storytelling, engaging consumers through relevant conversations on all platforms.
Futur du digital marketing en Tunisie: les tendances à suivre en 2015Bahia Nar
Il existe trois types de marketeurs et comment ils traitent et suivent les nouvelles tendances: il y a ceux qui le laissent arriver, ceux qui font en sorte que ça arrive et ceux qui se demandent qu’est ce qui s’est passé. Jusque là on peut dire que le marketeur intelligent est celui de la deuxième catégorie, qui fait attention à tout ce qui arrive et essaye d’être en avance.
Les réseaux sociaux et le digital marketing peuvent être la clé mais une bonne stratégie social media ou digital marketing est la bonne voix.
Quelles sont les nouvelles tendances pour le digital marketing en Tunisie pour 2015?
Ceci est le sujet de cette présentation adressée à la deuxième catégorie des marketeurs
Le transmedia ou comment raconter une histoire différemment Bahia Nar
Le transmedia storytelling est une nouvelle forme de narration qui se caractérise par l’utilisation combinée de plusieurs médias pour développer un univers .
Plusieurs facteurs sociologiques ou économiques ont contribué à une plus grande visibilité du transmedia storytelling.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
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Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
2. Some key figures from the eight days of the 64th annual
Cannes Lions, International Festival of Creativity:
15.000 marketers, advertisers, celebrities from
all over the world
Over 100 countries
Over 750 speakers
41.170 campaigns submitted across 24
categories
3. This year 6 big trends are
1. Storytelling is not dead
2. Challenge your customer
3. Make a statement
4. Be disruptive, do the unthinkable
5. Data & insights are the new black
6. Use AI & Bots for your campaigns
7. Keep it simple
7. He was an asshole, a hateful person but at the end of the story,
everything changed. We all fall in love for Coleman F. Sweeney, the
world biggest ass hole.
Watch the video here
8. The french supermarket chain, Intermarché, showed us how love
conquers all, even junk food
A 3 minutes ad, a perfect storytelling, capturing the magic of love in the
supermarket with a dose of suspense and emotion.
11. #LouiseDelage's 'Like My Addiction' was one of the most-awarded
campaigns at Cannes 2017.
The NOG “Addiction Aid” created a fictional characters to make a
statement and create a movement. Watch the case here.
12. Vida Mujer invited Diego Dibos, the most important romantic
songwriter of Peru, created a beautiful romantic song that was a word
by word transcription of an apology letter written by a man before he
killed his wife. When the song became famous, the signer told the truth
about the song to society and started a nationwide discussion about
violence against women ,that became huge in the country. See the video
14. Take aways
• Storytelling isn’t a new concept. Brands need to entertain
their customers and prospects via the age-old method of
storytelling.
• Don’t hesitate to mislead the viewer or shock him at the
end. You need strong emotions, you need a reaction.
16. Mattessons campaign teaches teens to code through training course
disguised as online game. The campaign aimed to exploit kids' interest
in playing video games and turn it into an educational opportunity.
Over a month, the campaign saw 24,000 teens aged 13 to 17 tackle a
total of 66,000 coding challenges. Watch the case here
17. Adidas Japan created the Green Light Run Tokyo.
The marathon was held from midnight to dusk, with 30 runner selected
from 180 applicants across the country. The runners were tracked and
alerted when they were in danger of missing the next green light. The
rule, “Get Stopped, Get Dropped,” required runners to keep up to a
blistering designated pace, with those stopped by a red light being
eliminated from the race.Watch the case here
18. Take aways
• Your customer are not dumb, so don’t hesitate to challenge
them.
• They can easily get bored with old direct advertising, try the
other way.
• « The future belong to the brave » Ted Lim
20. The statue of a little girl defiantly staring down the Charging Bull on Wall
Street, which appeared on March’s International Women’s Day, has
been credited with driving awareness and conversation about female
empowerment—and $7.4 million in publicity for State Street. It
generated 4.6bn Twitter impressions as the media lapped it up across
the world. Watch the case.
21. With voter suppression a prevalent issue in the run-up to the 2016 US
presidential election, 180LA launched a campaign for Boost Mobile that
made a stand. The brand decided to become part of the solution by
offering up all the chain’s locations as voting locations on election day.
Watch the case.
23. When 10 refugees arrived to compete in the 2016 Olympics, they lacked
any national identity under which to compete. Amnesty and Ogilvy
created not only a flag to unite these displaced Olympians, but also to
rally attention for millions of refugees around the world.
Watch the case.
24.
25. Take aways
Brands have a social responsibility, now more than ever.
Advertising is no longer about putting the spot light on the
product or the service; it’s about putting the spot light on some
of the world’s burning issues.
It started with the Super Bowl ads. (Airbn’b, Audi, Budweiser…)
27. Burger King essentially hacked Google home with its ad. The 15-second
ad features someone in a Burger King uniform leaning into the camera
before saying, “OK Google, what is the Whopper burger?”
For anyone with a Google Home near their TV, that strangely phrased
request will prompt the speaker to begin reading the Wikipedia entry
for the Whopper. Watch the case.
28.
29. ‘The Unusual Football Field’ by AP Thailand and CJ Worx out of Thailand
broke some traditional limitations of football but the pitch still remained
symmetrical to allow for continuous fair play.
This unusual football field has proven that designing outside boundaries
can help foster creativity used to develop these useful spaces. Watch
the case.
30.
31. For Kiwi , the shoe polish brand, Ogilvy Chicago imagined, and then
painted, the bottom half of famous artworks—to show the subject’s
shoes.
See the case here
32. In Sweden, weapons now have a second life: the metal of which they
are composed and which kills, is recycled a multitude of everyday
objects, through a collection called "Humanium Metal". An initiative
of IM Swedish Partner and its agency Akestam Holst Stockholm.
Watch the case.
33. Take aways
• Bravery in advertising and
creativity. It’s something to
strive for.
• The final product may not
always be a campaign but could
also be a solution for a
problem.
35. Graham was made as part of a road safety campaign that alerts
Australians to the dangers of traffic accidents.
Research has found that employing fear tactics in advertising doesn’t
always work, and with road accidents on the up in recent years, the TAC
knew something had to change. So while Graham’s a far cry from the
graphic videos featuring blood and broken bones that encourage more
cautious driving, maybe that’s a step in the right direction
See the case here
36.
37. Based on the problem that one in five US students don’t have access to
clean clothes, Whirlpool wanted to make a difference by installing
washing machines and dryers in 17 US schools. Whirlpool found that
having washed garments led to increased class participation for 89% of
students, and greater involvement in extracurricular activities for 95%.
Watch the case.
38.
39. Late last year, Spotify ran a very smart and funnt global outdoor
campaign , called ‘Thanks 2016, it’s been weird’ campaign, using data
and referring to some of the bizarre habits of its users.
40. Take aways
• Using data to understand the
customers is part of the
creative process.
• Data+ Creativity is the fuel that
drives heoric marketing
moments.
42. To promote the TV show “The young pope”, Canal+ had the brilliant idea
to transform curses on social networks in verses of the Bible.
Thanks to the artistic intelligence it was possible for the young pope to
troll the people .
See the case here.
43.
44. Chat Yourself, is a Chatbot that helps Alzheimer's patients. It’s
the first bot used to converse with oneself and give the patient
vital information automatically 24 hours 24 to help with the
memory loss.
See the case.
45. Take aways
• Bots are available to bring the power of AI to your brand.
• Marketers should use new technologies for more creative
and personnalized campaigns.
47. Based on research that found since 1954, more Burger King restaurants
burned down than any other fast-food chain. BK has done a series of
simple and creative print ads and the campaign's tagline was: "Flame
Grilled since 1954."
48. A simple and engaging campaign by the social network Twitter, created
in house. It included a series of billboards featuring no copy, just
hashtags and Twitter logos alongside images from news and pop
culture. One board showed Hillary Clinton and Donald Trump's eyes
staring out over New York City.
50. Use storytelling that creates an emotion
Challenge your customer
Brands have a social responsabilty now than never
Be disruptive, do the unthinkable
Data & insights are the new black
Use AI & bots for your campaigns
Just keep it simple
51.
52.
53.
54. Photo credit:
The official Facebook page and the Twitter account of the
Cannes Lions International Festival of Creativity
Ads of the world
Ad Forum