Protéger ses données: mission impossible? VRM

1. 7 April 2016
Hervé Le Jouan - Founder &
CEO herve@privowny.com
Proprietary & confidential
Privowny
Own your privacy
Empowered Consumers will enable Trust and
Engagement
Privowny, Inc.
www.privowny.com

2. Privowny
Context
Proprietary & confidential

3. Privowny
Context
Personal Data: an un-precedent opportunity
Proprietary & confidential
Cisco forecasts
50 Billion connected objects
by 2020 – IDC forecasts 212 Billion!
68% of all data is
created by individuals
Increased value
Personalization
New services
Real time
Easy to access
Automation
Ubiquity
Anticipation
Open data
Public
Private
∞
∞ ∞
∞
∞
∞
∞
∞
∞
∞
∞
∞
∞
2005
2010
2012
2015
2020
130
1227
2837
8591
40026
The Digital Universe in Exaoctets
(billions of Gigaoctets). Source IDC Dec 2012

4. « €440 billion is at risk if stakeholders fail to
establish a trusted flow of personal data »*
€1 Trillion
€315 Billion
2011 2020
Privowny
Context
Personal Data Value Market
*Source: BCG 2012 report - “THE VALUE OF OUR
DIGITALIDENTITY”
Proprietary & confidential

5. Privowny
Context
Proprietary & confidential
Big data is the new norm
Any native digital company
may be a competitor
From identity theft to data breaches
Consumer data is vulnerable
and companies are liable
A challenging regulatory environment
Global brands have to comply with every jurisdiction that
they operate within
Loyalty is under pressure
A customer can change most of its
service providers in a few click
Privowny
Context
The Risk is everywhere

6. Privowny
Context
Proprietary & confidential
Privowny
Context
Who is controlling our key services?
Social
E-commerce
Payment
Cloud
ISPs /Telcos
Search
Mail
Third party
Ad Exchanges
Web
Apps
Content
TRACKERS
ISPs /Telcos
Devices
Connected Objects
(IoT)

7. Privowny
Context
Proprietary & confidential
ISPs /Telcos
Home
CarIoT
ISPs /Telcos
EducationWork
Health
Payment
Privowny
Context
Our footprint is are gathered and distributed
across few big players

8. Privowny
Context
For brand capital
For acceptance
For engagement
For loyalty
Clients’ Trust is Key
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9. Privowny
Is there a solution?
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10. Privowny
Our solution
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Our Vision
Empower consumers to protect themselves, control
their data and their privacy
Offer companies to manage data responsibly and
ethically

11. Privowny
Our solution
Proprietary & confidential
Our Vision
User Personal
Data Store
BRAND B
.
.
.
A Consumer Centric Approach
BRAND A
Authentication
Push data held by brands
Access to personal data with
user permission
Give and Revoke consent
Right to be forgotten
Data update(s)
Limits on data retention
Control & protect
Interactions with devices
What is important (identity, …)
What is left
What is shared
…

12. Privowny
Our solution
Proprietary & confidential
Everyone wins
Companies
• Manage consumers’ data responsibly and ethically
• Communication: Transparency as a foundation to enhance brand value
• Increase Clients acquisition, engagement, loyalty and trust
• Enhance Clients insight (for sales, marketing, research, development)
• Stay on the right side of regulation & oversight
• New business models
Clients
• Empowerment and Emancipation – marketplace control for the first time (personal data control
permission management, data monetization, ...)
• Relevance : reduce/eliminate uninvited engagements
• Economic exchange/reward for attention and data
Society
• Meet the requirements expressed by regulators and think tanks for a service that puts individuals
in capacity to manage their data
• Reduce waste of unsolicited direct marketing, advertising, promotions, ...

13. Privowny
Use Cases
Proprietary & confidential

14. Brand
Marie is worry about her privacy on Internet ! Mary accepted to share
her personal data to get offers.
What this brand knows
about me ?
I appreciate their transparence.
I can Trust them.
Now I control my data.
I like to be listened :-)
You will be able to track that
engagement in your dashboard
my
profile
my
consumption
my
preferences
This brand would like to
share your preferences with
their trusted partners and
suggest to you some offers.
Benefits: ...
duration :
...
Do you
accept?
Company 1
Company 2
Company 3
YES
?
DATA
SHARE
Bring Transparency and offer Data Privacy Services
• Bring Clients’ relationship and engagement at the next level by helping them to visualize and manage their data online.
Unlock Big Data usage
• Access and use clients’ data using a permission platform giving full visibility and control to clients
Proprietary & confidential
Privowny
Use cases
A balanced relationship

15. Company 1
Company 2
Company 3
Company 4
…
Here is the list of
companies you have
your left your previous
address to. Check the
ones you want to
update.
We confirm you
that your new
address has been
updated for these
companies
Hello !
It seems you have moved
as we have detected you
enter a new address while
registering on
websites/Mobile Apps
YES
MOVE DETECTION DATA UPDATE PROCESS
Data update
Proprietary & confidential
Privowny
Use cases
As people are updating some of their core profile data, we could detect that and propose
them to push updates to a list of companies of their choice
Eventually, if some companies are ready to pay for data updates, we could propose users
the offering as they would be incentivized
Thanks! I can update my personal data
from one place and keep it under
control

16. We confirm you that your
data have been deleted
from those companies
databases
Hello !
You have 3 accounts on companies
that you did not visit not used their
mobile Apps since 6 months. Do you
want to delete those accounts?
DATA DELETION PROCESS
Right to be forgotten
Proprietary & confidential
Privowny
Use cases
As people are no longer using some websites/Apps, after a certain period, we could
• alert them
• remind them that they have left such or such information
• propose them to require the deletion of their data
They could also require some data deletion from their account at any time – provided that
they have the rights to ask for it
Thanks! I can control who has my data
and decide if they can keep it
ALERT NON USED ACCOUNTS
I have a lot of accounts that
I am not any longer using
As I am surfing or using
mobile Apps, I am
notified and can decide
to delete my data

17. Privowny
Proprietary & confidential
Créée en décembre 2002, la Mobile Marketing Association France a pour mission première
d’accélérer la transformation et l’innovation du Marketing grâce au Mobile.
Elle regroupe aujourd’hui + 115 membres : agence conseils, annonceurs, régies, prestataires,
instituts de mesure, opérateurs Mobiles.
La Mobile Marketing Association France est la seule association en France, internationale,
dédiée au Marketing, à la publicité, au CRM et au Commerce sur Mobile et tablette en
France.
La Mobile Marketing Association est une organisation mondiale qui compte plus de 800
sociétés membres au travers de 50 pays dans le monde.
Plus d’info : www.mmaf.fr
Vie privée et code de déontologie – Mobile
Marketing Association France

18. Privowny
Herve Le Jouan, CEO
herve@privowny.com
www.privowny.com
@privowny @hervelj
Proprietary & confidential
Privowny empowers Individuals, enables Trust,
while creating value for Companies
THANK YOU