A four-page document illustrating the Departement of the Aisne's great potential for your gite, guest house, unusual places to stay or small hotel projects. You will also find all the assistance contacts you may need to make your project real !
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Tourism Project in the Aisne (Picardy - France)
1. The Aisne Tourism Agency operates
for the Aisne Department
The Aisne Tourism Agency has been awarded the
ISO 9001 certificate for its quality management system
DEVELOP YOUR TOURISM
PROJECT IN THE
GITES & HOLIDAY RENTALS, GUEST HOUSES, UNUSUAL PLACES TO STAY, SMALL HOTELS
September 2015 - 1/4
A
tél. : +33 (0)3 23 27 76 76
2. You have a small or medium sized project…WHAT KIND OF PROJECT ?
A privileged geographical location at the heart of the
greatly populated areas of Northern Europe: nearly 100 million inha-
bitants within a 3 hour radius, and local clienteles attracted by France
and rural areas.
Because of the territory’s assets in relation to your project!WHY CHOOSE THE AISNE ?
Good motorway access: The A4 and A26 motorways (Auto-
route des Anglais), which traverse the Aisne, are the main French tou-
rism access routes (20,000 to 25,000 vehicles per day, of which 20 to
25% are from outside of France).
The Aisne represents a «southern» destination for
non-French, Northern European clienteles residing in the vicinity.
The level of non-French patronage in the Aisne’s commercial
accommodation market:
*Compared to 5 to 10% for Center Parcs de Sologne et Normandie.
Source: INSEE-ORT Picardy – ODT Aisne - Year 2014
23%
HOTEL
BUSINESSES
87.3%
OUTDOOR
ACCOMMODATION
BUSINESSES
42%
GITES
DE FRANCE
25/30%*
CENTER PARCS
DOMAIN DE L’AILETTE
1ST POSITION
IN FRANCE
A guest
house?
Taking over
a small
hotel?
Unusual
places
to stay?
One or more
gites/holiday
rentals?
N2
LONDON
ENGLAND
BELGIUM
PARIS
CALAIS
VERVINS
LAON
COMPIÈGNE
BEAUVAIS
SAINT-QUENTIN
VALENCIENNES
CHÂTEAU-THIERRY
N2
A26
A26
A29
A4
A1
A26
NETHERLANDS
16.9 million inhabitants
REIMS
METZ
DOVER
AMIENS
AMSTERDAM
ALLEMAGNE
COLOGNE
A2
E19
ANTWERP
BRUSSELS
E50
A31
E44
E31
LUXEMBURG
FRANCE
E40
A1
GREATER LONDON/SOUTH EAST UK
23 million inhabitants
ILE DE FRANCE
12 million inhabitants
NORD - PAS DE CALAIS - PICARDY
6 million inhabitants
CHAMPAGNE - LORRAINE - ALSACE
5.5 million inhabitants
SOISSONS
LUXEMBURG
0.5 million inhabitants
BELGIUM
11.2 million inhabitants
RHINELAND SAAR-PALATINATE
22.5 million inhabitants
LILLE
3 HOURS
2 HOURS
1 HOUR
TGV Railway
Station
M20
AACHEN
AISNE
NETHERLANDS
LUXEMBURG
LIÈGE
MONS
E42
E314
September 2015 - 2/4
3. A location in the «Parisian hinterlands»: the proximity
of the Ile de France region is a real asset. Northern-European clienteles
choose a holiday destination in the countryside and have the possi-
bility of taking excursions to major, internationally acclaimed recrea-
tional and cultural sites: Paris, Disneyland, Parc Astérix, Chantilly,
Compiègne, Reims and its Champagne cellars, etc.
A «genuine France» ranking with authentic scenery sought after by
urban and non-French clienteles. The Aisne has real assets with exceptional
natural and historical heritage.
Some key numbers :
4th
department of France for its number of listed historic monuments,
2000km of tracks turned into hiking paths,
310km of inland waterways,
400km of cycle tracks and non-motorized vehicle routes under development,
2 Appelations d’Origine Contrôlée : Champagne and Maroilles...
(source : INSEE - ORT - ADRT02)
68.3%Occupancy rates in 2014
(31 weeks), compared to an
average of 40% for France
46.5%Occupancy rate in 2014,
compared to an average
of 36% for France
The main tourist destinations and tourism trade marks
of the Aisne and its surroundings:
Cédric François was originally from Vervins and had lived in the Ile de France region
before investing in the purchase and renovation of an old farm at Fontaine-lès-Ver-
vins, from 2010 to 2014. The Domain des Lavandières, listed with Clévacances, com-
prises a restaurant, spa and pool area, and an ensemble of holiday rentals and guest
rooms. www.gites-chambres-aisne.com
After a career in industry and finance, two former executives converted “Le Nid dans
les Bruyères”, a municipal campsite at Fère-en-Tardenois, into a site providing 12
unusual places to stay. Their target market → couples living in the main urban areas…
www.leniddanslesbruyeres.fr
In 2012, a restaurateur opened the Auberge de Vauclair, a small rural hotel business,
restaurant and four premium guest rooms, close to Center Parcs Domaine de l’Ailette.
Listed as a “Logis”, it mostly receives a non-French clientele. Its key strengths: the
comfort, originality, and an environment perfect for recuperation.
www.auberge-de-vauclair.fr
They chose the
AISNE!
TWO INDICATORS OF
THE THRIVING TOURISM
IN THE AISNE
GITES DE FRANCE
OUTDOOR ACCOMMODATION
1
2
3
D1032
N2
N31
D1
D1029
D1
VERVINS
Mons
Trondheim
Compostelle
Lille-Calais
Cambrai
Charleville-
Mézières
Amiens
Paris
Paris
Provins
SOISSONS
Reims
Paris
Chantilly
1
Le Nouvion-en-Thiérache
Domaine du
Lac de l’Ailette
Champagne
Cellars
Champagne
Cellars
Charles de
Gaulle Airport
Station Verte
(quality label)
Most Beautiful Villages
of France (quality label)
Water sports
and leisure centre
Coucy-le-Château
Villers-Cotterêts
Pierrefonds
Chauny
Tergnier
Fère-en-Tardenois
HIRSON
Saint Michel
Forest
Saint Gobain
Forest
Chemin des Dames
Somme
Oise
Aisne
Ourcq
M
arne
Retz Forest
Champagne Tourist Route
Epernay
A4
A4
A29
2
N2
Parfondeval
CHÂTEAU-THIERRY
LAON
3
Guise
Compiègne
SAINT-QUENTIN
Godin
Familistère
A26
Eurovelo 3
Parc d’Isle
Blangy
L’Astrée
Axo Plage
AOC (Guaranteed
Origin Appellation)
Maroilles
D1043
National Cycle
Path V30
A26
La Frette
(Garanteed Origin Appelation)
September 2015 - 3/4
4. ASSISTANCE PROVIDED BY THE
AGENCY
Would you like
to develop an
“unusual places
to stay” project or
take over a small
hotel business?
Would you like
to develop a gite,
holiday rental or
guest house project?
A whole team at your service!
Your contact:
Catherine DUMENIL
Tel: +33 (0)3 23 27 76 71
c.dumenil@aisne-tourisme.com
Your web-assistance contact:
Cécile LEMBREZ
Tel: +33 (0)3 23 27 76 79
c.lembrez@aisne-tourisme.com
Your marketing assistance contact:
Géraldine DALLEAU
Tel: +33 (0)3 23 27 76 82
g.dalleau@aisne-tourisme.com
Aisne Tourism Agency
Tel: +33 (0)3 23 27 76 76
contact@aisne-tourisme.com
A free information meeting,
Assistance in the creation of your project:
technical visit, feasibility pre-study, pricing
specifications, etc.
A classification for your accommodation
according to several options to choose from:
quality labels with Gites de France or Cléva-
cances, listed as a holiday rental (in stars),
“referenced” guest house (national frame of
reference in regards to quality from the
federation of tourism offices),
If relevant, the preparation of a grant
application,
Complete and personalized computer assis-
tance according to your level of skill: assistan-
ce with website design and creation, visibility
of the website, managing your e-reputation
and client reviews, regional booking solutions
and the creation of links with other systems,
Assistance with marketing in the framework
of the “Esprit de Picardie” scheme: hands-on
workshop about customer expectations,
assistance in the creation of segmented
product offers, and commercial style
descriptions adapted to the selected markets,
Integration of a new regional platform dedi-
cated to holiday rentals and guest houses,
An incorporated booking solution for “Gites
de France” holiday rentals, through a booking
service of the Aisne Tourism Agency.
If required, propositions of sites that could
be taken over,
An analysis of your project, in connection
with the Chamber of Commerce and Industry
for certain dossiers,
Detailed specifications, in line with the
market,
If necessary, assistance with the feasibility
study,
If relevant, identifying grants and preparing
an application,
Complete and personalized computer
assistance according to your level of skill:
assistance with website design and creation,
visibility of the website, managing your e-re-
putation and client reviews, regional booking
solutions and the creation of links with other
systems,
Assistance with marketing in the framework
of the “Esprit de Picardie” scheme: hands-on
workshop about customer expectations,
assistance in the creation of segmented
product offers, and commercial style
descriptions adapted to the selected
markets.
Réalisation:LineEssique-0360523261
Créditsphotos:L.Leleu-B.Teissedre-CenterParcs-AS.Flament-S.Cambon-Colin-Pierret-H.Balesse
We propose
A COMPLETE ASSISTANCE
PACKAGE OR SELECTED
SERVICES
We propose
A SPECIFIED ASSISTANCE
PROGRAMME
A
For more information, please visit our website for professionals
www.pro-evasion-aisne.com
September 2015 - 2/4