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The Aisne Tourism Agency operates
for the Aisne Department
The Aisne Tourism Agency has been awarded the
ISO 9001 certificate for its quality management system
DEVELOP YOUR TOURISM
PROJECT IN THE
GITES & HOLIDAY RENTALS, GUEST HOUSES, UNUSUAL PLACES TO STAY, SMALL HOTELS
September 2015 - 1/4
A    
tél. : +33 (0)3 23 27 76 76
You have a small or medium sized project…WHAT KIND OF PROJECT ?
A privileged geographical location at the heart of the
greatly populated areas of Northern Europe: nearly 100 million inha-
bitants within a 3 hour radius, and local clienteles attracted by France
and rural areas.
Because of the territory’s assets in relation to your project!WHY CHOOSE THE AISNE ?
Good motorway access: The A4 and A26 motorways (Auto-
route des Anglais), which traverse the Aisne, are the main French tou-
rism access routes (20,000 to 25,000 vehicles per day, of which 20 to
25% are from outside of France).
The Aisne represents a «southern» destination for
non-French, Northern European clienteles residing in the vicinity.
The level of non-French patronage in the Aisne’s commercial
accommodation market:
*Compared to 5 to 10% for Center Parcs de Sologne et Normandie.
Source: INSEE-ORT Picardy – ODT Aisne - Year 2014
23%
HOTEL
BUSINESSES
87.3%
OUTDOOR
ACCOMMODATION
BUSINESSES
42%
GITES
DE FRANCE
25/30%*
CENTER PARCS
DOMAIN DE L’AILETTE
1ST POSITION
IN FRANCE
A guest
house?
Taking over
a small
hotel?
Unusual
places
to stay?
One or more
gites/holiday
rentals?
N2
LONDON
ENGLAND
BELGIUM
PARIS
CALAIS
VERVINS
LAON
COMPIÈGNE
BEAUVAIS
SAINT-QUENTIN
VALENCIENNES
CHÂTEAU-THIERRY
N2
A26
A26
A29
A4
A1
A26
NETHERLANDS
16.9 million inhabitants
REIMS
METZ
DOVER
AMIENS
AMSTERDAM
ALLEMAGNE
COLOGNE
A2
E19
ANTWERP
BRUSSELS
E50
A31
E44
E31
LUXEMBURG
FRANCE
E40
A1
GREATER LONDON/SOUTH EAST UK
23 million inhabitants
ILE DE FRANCE
12 million inhabitants
NORD - PAS DE CALAIS - PICARDY
6 million inhabitants
CHAMPAGNE - LORRAINE - ALSACE
5.5 million inhabitants
SOISSONS
LUXEMBURG
0.5 million inhabitants
BELGIUM
11.2 million inhabitants
RHINELAND SAAR-PALATINATE
22.5 million inhabitants
LILLE
3 HOURS
2 HOURS
1 HOUR
TGV Railway
Station
M20
AACHEN
AISNE
NETHERLANDS
LUXEMBURG
LIÈGE
MONS
E42
E314
September 2015 - 2/4
A location in the «Parisian hinterlands»: the proximity
of the Ile de France region is a real asset. Northern-European clienteles
choose a holiday destination in the countryside and have the possi-
bility of taking excursions to major, internationally acclaimed recrea-
tional and cultural sites: Paris, Disneyland, Parc Astérix, Chantilly,
Compiègne, Reims and its Champagne cellars, etc.
A «genuine France» ranking with authentic scenery sought after by
urban and non-French clienteles. The Aisne has real assets with exceptional
natural and historical heritage.
Some key numbers :
4th
department of France for its number of listed historic monuments,
2000km of tracks turned into hiking paths,
310km of inland waterways,
400km of cycle tracks and non-motorized vehicle routes under development,
2 Appelations d’Origine Contrôlée : Champagne and Maroilles...
(source : INSEE - ORT - ADRT02)
68.3%Occupancy rates in 2014
(31 weeks), compared to an
average of 40% for France
46.5%Occupancy rate in 2014,
compared to an average
of 36% for France
The main tourist destinations and tourism trade marks
of the Aisne and its surroundings:
Cédric François was originally from Vervins and had lived in the Ile de France region
before investing in the purchase and renovation of an old farm at Fontaine-lès-Ver-
vins, from 2010 to 2014. The Domain des Lavandières, listed with Clévacances, com-
prises a restaurant, spa and pool area, and an ensemble of holiday rentals and guest
rooms. www.gites-chambres-aisne.com
After a career in industry and finance, two former executives converted “Le Nid dans
les Bruyères”, a municipal campsite at Fère-en-Tardenois, into a site providing 12
unusual places to stay. Their target market → couples living in the main urban areas…
www.leniddanslesbruyeres.fr
In 2012, a restaurateur opened the Auberge de Vauclair, a small rural hotel business,
restaurant and four premium guest rooms, close to Center Parcs Domaine de l’Ailette.
Listed as a “Logis”, it mostly receives a non-French clientele. Its key strengths: the
comfort, originality, and an environment perfect for recuperation.
www.auberge-de-vauclair.fr
They chose the
AISNE!
TWO INDICATORS OF
THE THRIVING TOURISM
IN THE AISNE
GITES DE FRANCE
OUTDOOR ACCOMMODATION
1
2
3
D1032
N2
N31
D1
D1029
D1
VERVINS
Mons
Trondheim
Compostelle
Lille-Calais
Cambrai
Charleville-
Mézières
Amiens
Paris
Paris
Provins
SOISSONS
Reims
Paris
Chantilly
1
Le Nouvion-en-Thiérache
Domaine du
Lac de l’Ailette
Champagne
Cellars
Champagne
Cellars
Charles de
Gaulle Airport
Station Verte
(quality label)
Most Beautiful Villages
of France (quality label)
Water sports
and leisure centre
Coucy-le-Château
Villers-Cotterêts
Pierrefonds
Chauny
Tergnier
Fère-en-Tardenois
HIRSON
Saint Michel
Forest
Saint Gobain
Forest
Chemin des Dames
Somme
Oise
Aisne
Ourcq
M
arne
Retz Forest
Champagne Tourist Route
Epernay
A4
A4
A29
2
N2
Parfondeval
CHÂTEAU-THIERRY
LAON
3
Guise
Compiègne
SAINT-QUENTIN
Godin
Familistère
A26
Eurovelo 3
Parc d’Isle
Blangy
L’Astrée
Axo Plage
AOC (Guaranteed
Origin Appellation)
Maroilles
D1043
National Cycle
Path V30
A26
La Frette
(Garanteed Origin Appelation)
September 2015 - 3/4
ASSISTANCE PROVIDED BY THE
AGENCY
Would you like
to develop an
“unusual places
to stay” project or
take over a small
hotel business?
Would you like
to develop a gite,
holiday rental or
guest house project?
A whole team at your service!
Your contact:
Catherine DUMENIL
Tel: +33 (0)3 23 27 76 71
c.dumenil@aisne-tourisme.com
Your web-assistance contact:
Cécile LEMBREZ
Tel: +33 (0)3 23 27 76 79
c.lembrez@aisne-tourisme.com
Your marketing assistance contact:
Géraldine DALLEAU
Tel: +33 (0)3 23 27 76 82
g.dalleau@aisne-tourisme.com
Aisne Tourism Agency
Tel: +33 (0)3 23 27 76 76
contact@aisne-tourisme.com
A free information meeting,
Assistance in the creation of your project:
technical visit, feasibility pre-study, pricing
specifications, etc.
A classification for your accommodation
according to several options to choose from:
quality labels with Gites de France or Cléva-
cances, listed as a holiday rental (in stars),
“referenced” guest house (national frame of
reference in regards to quality from the
federation of tourism offices),
If relevant, the preparation of a grant
application,
Complete and personalized computer assis-
tance according to your level of skill: assistan-
ce with website design and creation, visibility
of the website, managing your e-reputation
and client reviews, regional booking solutions
and the creation of links with other systems,
Assistance with marketing in the framework
of the “Esprit de Picardie” scheme: hands-on
workshop about customer expectations,
assistance in the creation of segmented
product offers, and commercial style
descriptions adapted to the selected markets,
Integration of a new regional platform dedi-
cated to holiday rentals and guest houses,
An incorporated booking solution for “Gites
de France” holiday rentals, through a booking
service of the Aisne Tourism Agency.
If required, propositions of sites that could
be taken over,
An analysis of your project, in connection
with the Chamber of Commerce and Industry
for certain dossiers,
Detailed specifications, in line with the
market,
If necessary, assistance with the feasibility
study,
If relevant, identifying grants and preparing
an application,
Complete and personalized computer
assistance according to your level of skill:
assistance with website design and creation,
visibility of the website, managing your e-re-
putation and client reviews, regional booking
solutions and the creation of links with other
systems,
Assistance with marketing in the framework
of the “Esprit de Picardie” scheme: hands-on
workshop about customer expectations,
assistance in the creation of segmented
product offers, and commercial style
descriptions adapted to the selected
markets.
Réalisation:LineEssique-0360523261
Créditsphotos:L.Leleu-B.Teissedre-CenterParcs-AS.Flament-S.Cambon-Colin-Pierret-H.Balesse
We propose
A COMPLETE ASSISTANCE
PACKAGE OR SELECTED
SERVICES
We propose
A SPECIFIED ASSISTANCE
PROGRAMME
A    
For more information, please visit our website for professionals
www.pro-evasion-aisne.com
September 2015 - 2/4

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Tourism Project in the Aisne (Picardy - France)

  • 1. The Aisne Tourism Agency operates for the Aisne Department The Aisne Tourism Agency has been awarded the ISO 9001 certificate for its quality management system DEVELOP YOUR TOURISM PROJECT IN THE GITES & HOLIDAY RENTALS, GUEST HOUSES, UNUSUAL PLACES TO STAY, SMALL HOTELS September 2015 - 1/4 A     tél. : +33 (0)3 23 27 76 76
  • 2. You have a small or medium sized project…WHAT KIND OF PROJECT ? A privileged geographical location at the heart of the greatly populated areas of Northern Europe: nearly 100 million inha- bitants within a 3 hour radius, and local clienteles attracted by France and rural areas. Because of the territory’s assets in relation to your project!WHY CHOOSE THE AISNE ? Good motorway access: The A4 and A26 motorways (Auto- route des Anglais), which traverse the Aisne, are the main French tou- rism access routes (20,000 to 25,000 vehicles per day, of which 20 to 25% are from outside of France). The Aisne represents a «southern» destination for non-French, Northern European clienteles residing in the vicinity. The level of non-French patronage in the Aisne’s commercial accommodation market: *Compared to 5 to 10% for Center Parcs de Sologne et Normandie. Source: INSEE-ORT Picardy – ODT Aisne - Year 2014 23% HOTEL BUSINESSES 87.3% OUTDOOR ACCOMMODATION BUSINESSES 42% GITES DE FRANCE 25/30%* CENTER PARCS DOMAIN DE L’AILETTE 1ST POSITION IN FRANCE A guest house? Taking over a small hotel? Unusual places to stay? One or more gites/holiday rentals? N2 LONDON ENGLAND BELGIUM PARIS CALAIS VERVINS LAON COMPIÈGNE BEAUVAIS SAINT-QUENTIN VALENCIENNES CHÂTEAU-THIERRY N2 A26 A26 A29 A4 A1 A26 NETHERLANDS 16.9 million inhabitants REIMS METZ DOVER AMIENS AMSTERDAM ALLEMAGNE COLOGNE A2 E19 ANTWERP BRUSSELS E50 A31 E44 E31 LUXEMBURG FRANCE E40 A1 GREATER LONDON/SOUTH EAST UK 23 million inhabitants ILE DE FRANCE 12 million inhabitants NORD - PAS DE CALAIS - PICARDY 6 million inhabitants CHAMPAGNE - LORRAINE - ALSACE 5.5 million inhabitants SOISSONS LUXEMBURG 0.5 million inhabitants BELGIUM 11.2 million inhabitants RHINELAND SAAR-PALATINATE 22.5 million inhabitants LILLE 3 HOURS 2 HOURS 1 HOUR TGV Railway Station M20 AACHEN AISNE NETHERLANDS LUXEMBURG LIÈGE MONS E42 E314 September 2015 - 2/4
  • 3. A location in the «Parisian hinterlands»: the proximity of the Ile de France region is a real asset. Northern-European clienteles choose a holiday destination in the countryside and have the possi- bility of taking excursions to major, internationally acclaimed recrea- tional and cultural sites: Paris, Disneyland, Parc Astérix, Chantilly, Compiègne, Reims and its Champagne cellars, etc. A «genuine France» ranking with authentic scenery sought after by urban and non-French clienteles. The Aisne has real assets with exceptional natural and historical heritage. Some key numbers : 4th department of France for its number of listed historic monuments, 2000km of tracks turned into hiking paths, 310km of inland waterways, 400km of cycle tracks and non-motorized vehicle routes under development, 2 Appelations d’Origine Contrôlée : Champagne and Maroilles... (source : INSEE - ORT - ADRT02) 68.3%Occupancy rates in 2014 (31 weeks), compared to an average of 40% for France 46.5%Occupancy rate in 2014, compared to an average of 36% for France The main tourist destinations and tourism trade marks of the Aisne and its surroundings: Cédric François was originally from Vervins and had lived in the Ile de France region before investing in the purchase and renovation of an old farm at Fontaine-lès-Ver- vins, from 2010 to 2014. The Domain des Lavandières, listed with Clévacances, com- prises a restaurant, spa and pool area, and an ensemble of holiday rentals and guest rooms. www.gites-chambres-aisne.com After a career in industry and finance, two former executives converted “Le Nid dans les Bruyères”, a municipal campsite at Fère-en-Tardenois, into a site providing 12 unusual places to stay. Their target market → couples living in the main urban areas… www.leniddanslesbruyeres.fr In 2012, a restaurateur opened the Auberge de Vauclair, a small rural hotel business, restaurant and four premium guest rooms, close to Center Parcs Domaine de l’Ailette. Listed as a “Logis”, it mostly receives a non-French clientele. Its key strengths: the comfort, originality, and an environment perfect for recuperation. www.auberge-de-vauclair.fr They chose the AISNE! TWO INDICATORS OF THE THRIVING TOURISM IN THE AISNE GITES DE FRANCE OUTDOOR ACCOMMODATION 1 2 3 D1032 N2 N31 D1 D1029 D1 VERVINS Mons Trondheim Compostelle Lille-Calais Cambrai Charleville- Mézières Amiens Paris Paris Provins SOISSONS Reims Paris Chantilly 1 Le Nouvion-en-Thiérache Domaine du Lac de l’Ailette Champagne Cellars Champagne Cellars Charles de Gaulle Airport Station Verte (quality label) Most Beautiful Villages of France (quality label) Water sports and leisure centre Coucy-le-Château Villers-Cotterêts Pierrefonds Chauny Tergnier Fère-en-Tardenois HIRSON Saint Michel Forest Saint Gobain Forest Chemin des Dames Somme Oise Aisne Ourcq M arne Retz Forest Champagne Tourist Route Epernay A4 A4 A29 2 N2 Parfondeval CHÂTEAU-THIERRY LAON 3 Guise Compiègne SAINT-QUENTIN Godin Familistère A26 Eurovelo 3 Parc d’Isle Blangy L’Astrée Axo Plage AOC (Guaranteed Origin Appellation) Maroilles D1043 National Cycle Path V30 A26 La Frette (Garanteed Origin Appelation) September 2015 - 3/4
  • 4. ASSISTANCE PROVIDED BY THE AGENCY Would you like to develop an “unusual places to stay” project or take over a small hotel business? Would you like to develop a gite, holiday rental or guest house project? A whole team at your service! Your contact: Catherine DUMENIL Tel: +33 (0)3 23 27 76 71 c.dumenil@aisne-tourisme.com Your web-assistance contact: Cécile LEMBREZ Tel: +33 (0)3 23 27 76 79 c.lembrez@aisne-tourisme.com Your marketing assistance contact: Géraldine DALLEAU Tel: +33 (0)3 23 27 76 82 g.dalleau@aisne-tourisme.com Aisne Tourism Agency Tel: +33 (0)3 23 27 76 76 contact@aisne-tourisme.com A free information meeting, Assistance in the creation of your project: technical visit, feasibility pre-study, pricing specifications, etc. A classification for your accommodation according to several options to choose from: quality labels with Gites de France or Cléva- cances, listed as a holiday rental (in stars), “referenced” guest house (national frame of reference in regards to quality from the federation of tourism offices), If relevant, the preparation of a grant application, Complete and personalized computer assis- tance according to your level of skill: assistan- ce with website design and creation, visibility of the website, managing your e-reputation and client reviews, regional booking solutions and the creation of links with other systems, Assistance with marketing in the framework of the “Esprit de Picardie” scheme: hands-on workshop about customer expectations, assistance in the creation of segmented product offers, and commercial style descriptions adapted to the selected markets, Integration of a new regional platform dedi- cated to holiday rentals and guest houses, An incorporated booking solution for “Gites de France” holiday rentals, through a booking service of the Aisne Tourism Agency. If required, propositions of sites that could be taken over, An analysis of your project, in connection with the Chamber of Commerce and Industry for certain dossiers, Detailed specifications, in line with the market, If necessary, assistance with the feasibility study, If relevant, identifying grants and preparing an application, Complete and personalized computer assistance according to your level of skill: assistance with website design and creation, visibility of the website, managing your e-re- putation and client reviews, regional booking solutions and the creation of links with other systems, Assistance with marketing in the framework of the “Esprit de Picardie” scheme: hands-on workshop about customer expectations, assistance in the creation of segmented product offers, and commercial style descriptions adapted to the selected markets. Réalisation:LineEssique-0360523261 Créditsphotos:L.Leleu-B.Teissedre-CenterParcs-AS.Flament-S.Cambon-Colin-Pierret-H.Balesse We propose A COMPLETE ASSISTANCE PACKAGE OR SELECTED SERVICES We propose A SPECIFIED ASSISTANCE PROGRAMME A     For more information, please visit our website for professionals www.pro-evasion-aisne.com September 2015 - 2/4