2. What’s in it for you ?
To help you to:
Assess your company’s export readiness;
Build an export plan;
Research and select your target market;
Create an export marketing plan ;
Determine the best methods of delivering
your product or service to your target
market;
Develop a sound financial plan;
Understand the key legal aspects of
international trade.
3. Introduction
Getting ready to do business outside
Canada is a complex undertaking.
But the basic principles of exporting
are quite straightforward and
thousands of Canadian firms of all
sizes and in all sectors have learned to
use them successfully.
With careful planning and a solid
commitment to becoming an exporter,
your company can join them in the
global marketplace.
12. Setting prices:
Remember that
currency
valuations affect
affordability.
You may have to
tailor your
marketing and
pricing objectives
to certain
markets.
Match or
undercut the
going price.
Handy checklist
(marketing,
production,
documentation,
customs...)
20. Transportation insurance :
International carriers assume only limited liability and make the seller
responsible for the goods up to the point of delivery to the foreign
buyer. For this reason, you absolutely must have international
transportation insurance.
International carriers assume only limited liability and make the seller
responsible for the goods up to the point of delivery to the foreign
buyer. For this reason, you absolutely must have international
transportation insurance.
26. Protecting intellectual property rights :
Learn the basics of IP rules and laws
Take stock of your IP assets
Develop an IP strategy
Search IP databases
Formally protect your IP rights
Properly mark your products and services
Preventing/remedying infringement
Patents, trade-marks, copyrights, and
industrial designs are referred to as “IP
rights.”
Take advantage of expert services for
searching and registering your IP.
29. Webinaire realised by :
Mr Karl MIVILLE DE CHENE
Find every training offers on :
http://www.international-trade-training.net
http://www.contactsmonde.com