The Paris Retail Guide presents 5 tours to explore a variety of shops and unearth remarkable retail innovations: connected shops, Internet of things, merchandising, cross-channel, digital in-store or customer experience.

1. PARIS RETAIL GUIDE
5 tours to explore a variety of shops and unearth remarkable retail
innovations: connected shops, Internet of things, merchandising,
cross-channel, digital in-store or customer experience.
STICKY NOTE
Share your experience with the retail community! Post photos and comments with the hashtag #ParisRetailWeek
Download the shops’ apps to test and bring the experience to life!
Tell us about your favourites and extend our selection by emailing sophie.louveau@comexposium.com
All rights reserved. No part of this document may be reproduced. Information for reference only, submitted on 03/09/2015 and subject to alteration. Photo credits: #CécileDelettré – Design: Epcom
5 tours
21 >23 Sept. 2015
PARIS EXPO PORTE DE VERSAILLES
Bastille – Marais
Haussmann – Opéra – Madeleine
Champs-Élysées
Rive Gauche – Saint-Germain
La Défense
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2. PARROT ♥
30-34 rue du Quatre-Septembre – Paris 2nd
arrondissement
(Mon-Sat/10am • 7pm)
The world’s only Parrot store gives the French brand’s
customers 60 s.q.m. devoted to the world of technology
and designed by Philippe Starck: drone demos, 25-screen
image wall and a wide range of innovative connected
items.
UNIQLO
39, rue des Francs Bourgeois – Paris 4th
arrondissement
(Mon-Sat/11am • 8pm)
The past meets the present in the Marais: digital displays
cover the walls in this 19th
century precious metal foundry
refurbished by designer Masamichi Katayama. Exemplary
merchandising with total respect for the site on 3 floors.
The basement exhibits the history of the building and the
tools that were used!
CAFÉ MALONGO FLAGSHIP STORE
50 rue Saint André des Arts – Paris 6th
arrondissement
(Mon-Sat/9am • 8.30pm)
Fairtrade and organic café hosting eco-friendly product
demos in a setting promoting eco-friendly values. Our kind
of sustainable development concept.
LA GRANDE ÉPICERIE ♥
38 rue de Sèvres – Paris 7th
arrondissement
(Mon-Sat/8.30am • 9pm)
With over a century of experience at the Bon Marché,
this is the ultimate “foodie shopping experience” with an
incredible range of French deli produce (don’t miss the salt
aisle), champagne and fine foods.
L’ATELIER RENAULT ♥
53 av. des Champs Elysées – Paris 8th
arrondissement
(Mon-Sat/8am • 8pm)
Showroom presenting Renault’s innovations, racing cars
and prototypes. Visit the temporary exhibition, fine dining
restaurant and terrace for stunning views of the world’s
most famous avenue.
LEROY MERLIN MAGASIN 3.0
139 av. Daumesnil – Paris 12th
arrondissement
(Mon-Sat/10am • 8pm)
This new 6500 s.q.m. store has surprises galore. The
brand’s second shop in Paris uses Oculus Rift to bring the
interior to life and create simulations. Customers can try
products and connected clients are in for a good time!
MONOPRIX DRAGON
50 rue de Rennes – Paris 6th
arrondissement
(Mon-Sat/9am • 10pm)
Tests conducted in-store help better target promotions at
the point of sale linked to the Monoprix loyalty card and
the use of mobiles in the shop.
BHV MARAIS
52 rue de Rivoli – Paris 4th
arrondissement
(Mon-Sat/9.30am • 8pm)
With a new BHV Homme menswear store, 4 shops paired
with designer brands Moncler, Givenchy, Gucci and Fendi
put on a united front.
Visit the Nespresso Cube on the 3rd
floor. Attend events
hosted in the Cour Bleue or Perchoir Marais.
HERMÈS RIVE GAUCHE ♥
17 rue de Sèvres – Paris 6th
arrondissement
(Mon-Sat/10.30am • 7pm)
Nestled in the former pool at the Hôtel Lutetia dating back
to 1935, the setting and design of this boutique make it
unique. Materials and space set the scene for the display
area. Ranked in the top 10 most elegant shops in the world!
GUERLAIN
68 av. des Champs Elysées – Paris 8th
arrondissement
(Mon-Sat/10.30am • 8pm)
100 years after its foundation, the store on 68 Champs-
Élysées is still making a name for itself as the ultimate
French lifestyle destination. The daring designs in the shop
will cast a spell over you. The shop uses a digital innovation
with Shazam visual recognition to launch its new fragrance,
L’Homme Idéal. Try it!
UNDIZ MACHINE ♥
47 rue de Rivoli – Paris 4th
arrondissement
(Mon-Sat/11am • 8pm)
The Etam group’s second shop in France and first in Paris
(the other is in Toulouse). The USP is the spectacle of
ordering the product and having it delivered in-store in
a capsule propelled through the air in a transparent tube.
MERCI
111, bd Beaumarchais – Paris 3rd
arrondissement
(Mon-Sat/10am • 7pm)
This veritable lifestyle concept store in the Marais is
achingly cool. The minimalist design makes it one of the
most eclectic stores in Paris with a range of Home &
Fashion products, 2 cafés and a restaurant.
KARL LAGERFELD
194 bd Saint Germain – Paris 7th
arrondissement
(Mon-Sat/10.30am • 7pm)
Digital innovations burst from the world of cutting-edge
Karl Lagerfeld to make the customer journey in-store more
magical e.g. in the fitting rooms. An experience deep in the
designer’s world.
MILIBOO
100 rue Réaumur – Paris 2nd
arrondissement
(Mon-Sat/10am • 7pm)
A 600 s.q.m. Milibootik for interior design fans in search
of something new. You are invited to download the
dedicated app as soon as you walk into the concept store.
A route is then suggested based on your needs and tastes.
Customers can scan the items they’re interested in, view
full information and easily add products to their baskets.
LA MAISON PLISSON
93 Boulevard Beaumarchais – Paris 3rd
arrondissement
(Mon-Sat/9.30am • 9pm)
The new premium deli opened in May 2015 and is a real
lifestyle concept store. You’ll find a range of affordable
gourmet French produce, a restaurant and fabulous
vintage décor all in one place.
KAPORAL JEANS
C.C. Les 4 Temps, level 2 • (7 days a week/10am • 8pm)
Open in December 2014, the 101st Kaporal store by the
Marseille brand founded in 2003 showcases the We
Love Denim concept: customise jeans for free with a
message and put your contact details on connected jeans
#connectingJean. A highly popular concept!
RALPH LAUREN
173 bd Saint Germain – Paris 6th
arrondissement
(Mon-Sat/10.30am • 7pm)
Modelled on the Madison Avenue store, soak up New York
style on each floor and in the restaurant in this former
mansion in the heart of the Latin Quarter. You may even
see Ralph Lauren himself!
KUSMI TEA • CAFE KOUSMICHOFF
71 av. des Champs Elysées – Paris 8th
arrondissement
(Mon-Sat/8am • 6pm)
Famous tea room founded in St Petersburg in 1867
and open in Paris since 1917. Visit the flagship for its
merchandising and its large selection of tea. The café
above the shop has set an international benchmark.
HAUSSMANN – OPÉRA
BASTILLE - MARAIS
BASTILLE - MARAIS
RIVE GAUCHE - SAINT-GERMAIN
CHAMPS-ÉLYSÉES RIVE GAUCHE - SAINT-GERMAIN
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CIFONELLI ♥
83 rue du Faubourg Saint-Honoré – Paris 8th
arrondissement
(Mon-Sat/10am • 8pm)
The first ready-to-wear shop in France from the Italian
menswear designer opened in late July 2015 and elevates
the shopping experience with a private cigar room. The
new collection is presented on iPads and payment is on
tablets. The design studios are on Rue Marbeuf in Paris’ 8th
arrondissement in a luxury studio.
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L’ HABIBLIOTHÈQUE ♥
61 rue de Saintonge – Paris 3rd
arrondissement
(Tues-Sat/10.30am • 7.30pm)
The ultimate “library” concept store in the heart of the
Marais. The website and the only store in France enable you
to uncover and borrow designer pieces on subscription at
affordable prices before you buy. Here you’ll find a select
range of designers from all over the world. The new way
to shop!
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LINDT
11 rue Scribe – Paris 9th
arrondissement
(Mon-Sat/9.30am • 8pm)
The biggest Lindt flagship store outside Switzerland has
300 s.q.m. for customers to sample chocolate at the
counter of a “chocolate bar” and pick up chocolate bars
made fresh on-site or self-service with the incredible range
of the brand’s bars in France.
FAUCHON
30PlacedelaMadeleine – Paris 8th
arrondissement
(Mon-Sat/10am • 8.30pm)
A French gourmet food icon, Auguste Fauchon first set up
his fruit and vegetable cart on Place de la Madeleine in 1880
then opened his first shop in 1886. The famous brand now
offers a range of services (catering and cakes, grocery and
gifts plus a café) and has gone digital with #InstantFauchon.
HAUSSMANN – OPÉRA – MADELEINE
LA SAMARITAINE
19 rue de la monnaie – Paris 1st
arrondissement
See the future complex in 3D and have a full-on experience
with Oculus Rift. The Samaritaine app presents the
building’s augmented reality: a department store, three
panoramic terraces, restaurant, hotel, crèche and office
premises. La Samaritaine has had a makeover in the heart
of Paris!
GALERIES LAFAYETTE MAISON
ET GOURMET
35, bd Haussmann – Paris 9th
arrondissement
(Mon-Sat/8.30am • 9.30pm)
A true showcase of French lifestyle which opened in late 2014.
This unique 7500 s.q.m. sensory, creative and merchandising
concept unveils the best in Fine Food and Home & Houseware.
Feast your senses at the restaurants…this is foodie heaven!
LA HALLE
21 bd Haussmann – Paris 9th
arrondissement
(Mon-Sat/10am • 8pm)
Concept providing a broad range of facilities: a VIP area
with an interactive table presenting all the brands, online
orders at the checkout with in-store delivery, big screens
and more.
FLAGSHIP YVES ROCHER ♥
43 bd Haussmann – Paris 9th
arrondissement
(Mon-Sat/10am • 8pm)
The shop was built on the exact site of the very first Yves
Rocher store opened in 1969 and gives the brand’s story
and values pride of place. Designed by landscaper Patrick
Blanc, this garden in the city bursts with 250 plant species
and innovations in customer experience (Botanical Beauty
Bar), products and services alike.
FRED
14 rue de la Paix – Paris 2nd
arrondissement
(Mon-Sat/10am • 7pm)
The interior of this brand new store on the famous diamond
merchant street showcases the brand’s values. Customers pay
on tablets. At night, the shop window displays holograms of
rings with cabochons in place of the pieces on show during
the day. A play on light takes the unique experience to another
level in this exceptional shop founded in the French Riviera.
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CHAMPS-ÉLYSÉESHAUSSMANN – OPÉRA
GRAND OPTICAL ♥
138 av. des Champs Elysées – Paris 8th
arrondissement
(Mon-Sat/10am • 9pm)
You’ll find the glasses that best suit your shape and needs
using the unique Eye-reccommander app guided by your
optician in the largest eyewear shop in France. Try specs
on in a virtual mirror and send the results to your social
network.
OTHER STORES TO VISIT…
The luxury boutiques and stars of the Champs Elysées
(Chanel, Longchamp, Louis Vuitton etc.), foreign brands
(Sephora, Mark and Spencer, Nespresso etc.) and the
must-visit Publicis Drugstore.
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LA DÉFENSE
TAILOR CORNER ♥
C.C. Les 4 Temps, level 1 • (7 days a week/10am • 8pm)
A connected bespoke suit solution with an extraordinary
digital and sensory experience. The client designs his own
outfit. After choosing the fabric, the customer selects the
finer detail of the suit using a tablet. Measurements are
saved to design a bespoke suit.
LES 4 TEMPS SHOPPING CENTRE
15 parvis de la Défense, Paris La Défense
(7 days a week/10am • 8pm)
45 million visitors every year flock here for the countless
services available: Click & Services area, pop-up stores and
brand promotions e.g. Chanel, GPS on the app and areas
set up to socialise, listen to music, maps on interactive
screens and the biggest digital circular screen in Europe.
LICK ♥
C.C. Les 4 Temps, level 1 • (7 days a week/10am • 8pm)
Whether it be connected items, hi-tech and fashion
accessories or the latest smartphones, Lick has put its
own spin on the digital experience. Come and try the latest
products and get advice from the team of ultra-connected
experts.
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NATURE ET DÉCOUVERTES
C.C. Les 4 Temps, level 1 • (7 days a week/10am • 8pm)
It’s always fun to explore this store’s range of original
products with their own stories and meanings. AN exciting
experience for curious shoppers.
FNAC CONNECT
CNIT • 2 place de la Défense • (Mon-Sat/10am • 8pm)
A hi-tech world to better advise and guide customers
in the concept launched in 2015. More focused than the
regular FNAC format, there’s a great product range
featuring a variety of technology (RFID, Beacon etc.) and
aisles for connected items, hi-tech and smartphones.
DARTY
C.C. Les 4 Temps, level 1 • (7 days a week/10am • 8pm)
France’s leading electrical goods supplier is on the cutting-
edge of connected retail. The shop is delving deeper into
digital with Click and Collect and a range of cross-channel
order services.
LA DÉFENSE
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