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Search & Social Strategy For Online Publishers

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iProspect Canada
iProspect Canada

The document discusses strategies for search engine optimization (SEO) and social media optimization (SMO) to help online publishers achieve their goals of increasing audience, subscriptions, and ad revenues. It outlines approaches for SEO acquisition, conversion, and retention as well as SMO techniques for promotion, widgets, APIs, and integration with Facebook to drive traffic, engagement, and data collection. Case studies show how specific publishers successfully applied these strategies.

TechnologieBusiness
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Search & Social for Online Publishers Acquisition, Conversion, & Retention
Publishing Goals ,[object Object],[object Object],[object Object]
Digital Publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Acquistion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Walled Garden
The Public Park
SEO - Conversion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: TheHeart.org ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Optimization ,[object Object],[object Object],[object Object]
SMO - Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Sherweb ,[object Object],[object Object],[object Object],[object Object]
SMO - Widgets ,[object Object],[object Object],[object Object]
Case Study: Club Med ,[object Object],[object Object],[object Object],[object Object]
SMO - APIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO - Facebook Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO - Facebook Connect ,[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object]

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Search & Social Strategy For Online Publishers

Notes de l'éditeur

  1. NOW THIS IS THE BASIC STUFF: Doop Content: Canonical Tag Original blurbs/teasers No index