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What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Professional?
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What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Professional?
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This slide deck provides an in-depth look at the digital services company HUGE and a consulting analysis of recommended strategic actions for the company's future.
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LAND THAT FIRST DIGITAL MARKETING JOB! - Q3 2014. Presentation prepared for University of Western Sydney for Applied Marketing Solutions course in the Master of Marketing. This intro is designed to give future marketing graduates a high level view of the key aspects, challenges and opportunities to land that first Digital marketing job. While this slidedeck is intended to an australian audience, content has been fitted for broader marketing dynamics and includes statistics for US and APAC region. Prepared by Frederic Chanut Managing Director, In Marketing We Trust Excerpt from slidedeck -------------------------------------------------- ABOUT IN MARKETING WE TRUST ‣We Do SEO/Conv. Rate Optimisation/Analytics ‣A team of results-hungry, digital marketing professionals. ‣Our Motto: Traffic is Nice. Revenue is better ‣We work with mid to large web based businesses with complex or competitive environments ‣Fred built the agency because he couldn’t find a good one when he was on the client side INTRO 3 SKILLS TO LAND THAT JOB Your skills and aptitudes answer their pain point 4 SKILLS IN HIGH DEMAND -TODAY SKILLS TO LAND THAT JOB Source 5 DATA SKILLS IS THE HOLY GRAIL ‣Digital Marketers have 1 religion: Data ‣But guess who else loves data and ROI? CMOs, CFOs, CEOs Simple data rules: ‣Don’t get lost=> Relevant, significant ‣Don’t guess => Ask, question, verify ‣Don’t assume=> Test and validate ‣Don’t just report=> Action on insights ‣Don’t stop => Iterate SKILLS TO LAND THAT JOB 6 Poor traditional media people. Selling TV is getting a lot harder. Source CURIOSITY ‣Curiosity is vital for any digital marketer ‣Keep up to date with changes. All info online. ‣Digital marketers love to share their knowledge and discovery of good info ‣Best ever Rule Just Google It 7 SOCIAL MEDIA ‣Building a personal brand takes time ‣Quality over Quantity ‣Relevancy over frequency ‣Listen, help, support, build ‣Don’t be a troll (did I say douche?) ‣Right balance between personal brand and support company efforts SKILLS TO LAND THAT JOB 8 WRITING ‣Web content ≠ Literature ‣Keep. It. Punchy!!! ‣Forget uni style. Telegraphic works well for email. Get to the point. ‣Don’t forget grammar and spelling SKILLS TO LAND THAT JOB 9 TIME/TASK MANAGEMENT ‣Learn to organise yourself ‣Test different time/task management process till you find the right one ‣Learn to PRIORITISE 10 Learn Moz.com, Hubspot, Wordstream, PPC hero, Mailchimp, Google Analyticsand Adwords certification, Slideshare, Conversion Rate Experts, Jeff bullas, Seth Godin Daily news and industry reads Smart insights, Econsultancy, Search Engine Land, Social Media Examiner, Marketingprofs, Kiss metrics, Quicksprout, Unbounce, Adland What your bosses’ boss reads Adweek, Adnews, Marketing Mag, CMO.com, Forbes, HBR, Wired, Smart company, LEARNING RESOURCES 11
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The convergence of search, social and content marketing has meant that the silos that once separated marketers have virtually merged. In this session, Brad Mattick will discuss how to transition from search practitioners to organizational leaders in a content marketing industry that is forecast to grow to $300 billion in the next four years. Key takeaways will focus around building a community framework to evangelize search and content as a leading performance channel. Marketers will learn how to integrate search, social and content into wider digital campaigns and develop internal conversations that resonate with key c-level executives.
SMX West 2016 - Search, Content and Digital Marketing Maturity Frameworks
SMX West 2016 - Search, Content and Digital Marketing Maturity Frameworks
BrightEdge Technologies
In his Brands-Only Summit Pre-Conference presentation, Boston College and MIT-Sloan Management Review's Gerald Kane presents research that measures social media as a complex adaptive system. He shares his findings based on a study of Wikipedia that relate to measuring ever-evolving social networks.
Measuring social media as a complex, adaptive system, presented by Gerald Kane
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PR and communications managers in the business to business technology sector are under increasing pressure to deliver but are still not seen as contributing to business growth, according to Kaizo’s first B2B Tech In-House PR Barometer survey. http://kaizo.co.uk/b2b-tech-in-house-pr-survey-2015/
PRO's under more pressure and undervalued
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131004 m2020 ana total presentation final as presented by msa
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• In today's and tomorrow's digital world what we do in marketing is changing beyond recognition, but how we organize marketing looks worryingly the same as 50 years ago. • The Marketing2020 platform was created to define how marketing strategy, structure and capability can best be aligned to support business growth. • EffectiveBrands partnered with the American Association of Advertisers (ANA) for the US, and the World Federation of Advertisers (WFA), Spencer Stuart, Forbes, MetrixLab and Adobe as global partners, and over 15 local advertising associations and marketing publications in the US, UK, Germany, The Netherlands, Belgium, France, Brazil, China, Singapore and Turkey. • The M2020 Advisory Board was selected to represent a cross section of B2B and B2C industries and also include leading semi-academics with strong global marketing leadership experience. • The M2020 research focused on identifying how best to align marketing strategy, structure, and capability to support business growth. We also looked at the CMO leadership skills required to most successfully lead the transition of the marketing function to 2020. • The M2020 survey and analysis leveraged benchmark questions from the 2007 ANA/Booz & Company Right to Win study as well as benchmark questions and the Drivers of Effective Global Brands framework from EffectiveBrands’ Leading Global Brands™ study that ran from 2002 to 2012. • Over 250 Chief Marketing Officers, marketing thought leaders and marketer’s peers worldwide gave in-depth vision interviews. 10,231 marketers and their peers from 92 countries participated in the 30 minute online quantitative study, resulting in 3,565 full survey completes.
131004 Marketing2020 ANA Masters of Marketing presentation
131004 Marketing2020 ANA Masters of Marketing presentation
Vermeer
Join Jeff Koll, Redbooth’s VP of Sales as he shares how Redbooth enables him to scale by creating an engaged sales team. Jeff will share how Redbooth accelerates sales team collaboration and solves complex business challenges.
Leading Growth: Accelerate Sales and Double Your Sales Team's Productivity wi...
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BrightEdge Share15 - 30: Digital Elevation: Transformation - Woodson Martin
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A look at the social media in Canada. A presention given by Guillaume Bouchard (NVI) at Search Engine Strategies, SES Toronto in June 9th 2009.
Social Media Do Big Companies Get It
Social Media Do Big Companies Get It
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This conference was presented by Guillaume Bouchard : PPC beyond Search new ad formats, Display, Social during SES Chicago conference.
PPC beyond Search new ad formats, Display, Social at SES Chicago 2010
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Contenu connexe
Tendances
In this presentation, SiriusDecisions presents perspectives on CX transformation strategy and ways that digital first organizations can accelerate growth by adding speed and flexibility to the execution of their CX initiatives.
Sirius decisionsc rownpeak presentation slides
Sirius decisionsc rownpeak presentation slides
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#MarTechFest 2019 - Lisa Toner
#MarTechFest 2019 - Lisa Toner
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This slide deck provides an in-depth look at the digital services company HUGE and a consulting analysis of recommended strategic actions for the company's future.
HUGE and Digital Strategy
HUGE and Digital Strategy
Leanne Tremblay
LAND THAT FIRST DIGITAL MARKETING JOB! - Q3 2014. Presentation prepared for University of Western Sydney for Applied Marketing Solutions course in the Master of Marketing. This intro is designed to give future marketing graduates a high level view of the key aspects, challenges and opportunities to land that first Digital marketing job. While this slidedeck is intended to an australian audience, content has been fitted for broader marketing dynamics and includes statistics for US and APAC region. Prepared by Frederic Chanut Managing Director, In Marketing We Trust Excerpt from slidedeck -------------------------------------------------- ABOUT IN MARKETING WE TRUST ‣We Do SEO/Conv. Rate Optimisation/Analytics ‣A team of results-hungry, digital marketing professionals. ‣Our Motto: Traffic is Nice. Revenue is better ‣We work with mid to large web based businesses with complex or competitive environments ‣Fred built the agency because he couldn’t find a good one when he was on the client side INTRO 3 SKILLS TO LAND THAT JOB Your skills and aptitudes answer their pain point 4 SKILLS IN HIGH DEMAND -TODAY SKILLS TO LAND THAT JOB Source 5 DATA SKILLS IS THE HOLY GRAIL ‣Digital Marketers have 1 religion: Data ‣But guess who else loves data and ROI? CMOs, CFOs, CEOs Simple data rules: ‣Don’t get lost=> Relevant, significant ‣Don’t guess => Ask, question, verify ‣Don’t assume=> Test and validate ‣Don’t just report=> Action on insights ‣Don’t stop => Iterate SKILLS TO LAND THAT JOB 6 Poor traditional media people. Selling TV is getting a lot harder. Source CURIOSITY ‣Curiosity is vital for any digital marketer ‣Keep up to date with changes. All info online. ‣Digital marketers love to share their knowledge and discovery of good info ‣Best ever Rule Just Google It 7 SOCIAL MEDIA ‣Building a personal brand takes time ‣Quality over Quantity ‣Relevancy over frequency ‣Listen, help, support, build ‣Don’t be a troll (did I say douche?) ‣Right balance between personal brand and support company efforts SKILLS TO LAND THAT JOB 8 WRITING ‣Web content ≠ Literature ‣Keep. It. Punchy!!! ‣Forget uni style. Telegraphic works well for email. Get to the point. ‣Don’t forget grammar and spelling SKILLS TO LAND THAT JOB 9 TIME/TASK MANAGEMENT ‣Learn to organise yourself ‣Test different time/task management process till you find the right one ‣Learn to PRIORITISE 10 Learn Moz.com, Hubspot, Wordstream, PPC hero, Mailchimp, Google Analyticsand Adwords certification, Slideshare, Conversion Rate Experts, Jeff bullas, Seth Godin Daily news and industry reads Smart insights, Econsultancy, Search Engine Land, Social Media Examiner, Marketingprofs, Kiss metrics, Quicksprout, Unbounce, Adland What your bosses’ boss reads Adweek, Adnews, Marketing Mag, CMO.com, Forbes, HBR, Wired, Smart company, LEARNING RESOURCES 11
How to land that first digital marketing job
How to land that first digital marketing job
In Marketing We Trust
If your company does not provide a great employee experience, there’s a very dangerous domino effect. Employees become resentful and they disengage. This disconnects eventually finds its way to customers in the form of poor service and inferior products. What if your employees were your best advocates? A committed staff puts in 57% more effort on the job and is 87% less likely to resign! Achieve engagement through connectivity, consistency, and continual improvement. Or face the consequences.
Bad employee engagement kills customer experience [SXSW Panel Picker 2018]
Bad employee engagement kills customer experience [SXSW Panel Picker 2018]
Federico Francioni
Microsoft KPMG Roundtable Asset
Microsoft KPMG Roundtable Asset
Microsoft KPMG Roundtable Asset
Emma Hibbert
Olivier Blanchard's presentation from the Advanced Social Media Bootcamp at the Social Media Integration Conference in Atlanta, GA on October 22, 2010.
Olivier Blanchard Presentation from SMIATL 2010
Olivier Blanchard Presentation from SMIATL 2010
Center for Sustainable Journalism at Kennesaw State University
Sales Operations can play a significant role in enabling transformation and driving sales productivity improvement. In particular, Sales Operations leaders can harness the power of advanced analytics capabilities to drive continuous improvement. This is an edited version of the presentation McKinsey's Brian Selby made at Dreamforce 2016.
Breakthrough Sales Productivity
Breakthrough Sales Productivity
McKinsey on Marketing & Sales
Advocate marketing with Influitive. 4 ways to inject customers into your demand generation strategy.
Chicago User Group - Influitive
Chicago User Group - Influitive
Ron Corbisier
Here are few examples of dashboards and reports that I've been implementing lately
Sample PR/Communications Dashboards
Sample PR/Communications Dashboards
Paine Publishing
Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to click on a brand name if that brand name shows up more than once in a search result. This is Part Two of a two-part presentation.
What You Do For Your Business Online Matters - Part 2
What You Do For Your Business Online Matters - Part 2
hotdogpr
The convergence of search, social and content marketing has meant that the silos that once separated marketers have virtually merged. In this session, Brad Mattick will discuss how to transition from search practitioners to organizational leaders in a content marketing industry that is forecast to grow to $300 billion in the next four years. Key takeaways will focus around building a community framework to evangelize search and content as a leading performance channel. Marketers will learn how to integrate search, social and content into wider digital campaigns and develop internal conversations that resonate with key c-level executives.
SMX West 2016 - Search, Content and Digital Marketing Maturity Frameworks
SMX West 2016 - Search, Content and Digital Marketing Maturity Frameworks
BrightEdge Technologies
In his Brands-Only Summit Pre-Conference presentation, Boston College and MIT-Sloan Management Review's Gerald Kane presents research that measures social media as a complex adaptive system. He shares his findings based on a study of Wikipedia that relate to measuring ever-evolving social networks.
Measuring social media as a complex, adaptive system, presented by Gerald Kane
Measuring social media as a complex, adaptive system, presented by Gerald Kane
SocialMedia.org
PR and communications managers in the business to business technology sector are under increasing pressure to deliver but are still not seen as contributing to business growth, according to Kaizo’s first B2B Tech In-House PR Barometer survey. http://kaizo.co.uk/b2b-tech-in-house-pr-survey-2015/
PRO's under more pressure and undervalued
PRO's under more pressure and undervalued
Kaizo PR
131004 m2020 ana total presentation final as presented by msa
131004 m2020 ana total presentation final as presented by msa
Vermeer
The Slides from this Month's Katie Paine's Measurement Hour -- All about how and what to measure in 2019
Measurement in 2019
Measurement in 2019
Paine Publishing
We review the discussions from this year's Summit on the Future of Communications Measurement
October Measurement Hour -- Summit Recap Edition
October Measurement Hour -- Summit Recap Edition
Paine Publishing
• In today's and tomorrow's digital world what we do in marketing is changing beyond recognition, but how we organize marketing looks worryingly the same as 50 years ago. • The Marketing2020 platform was created to define how marketing strategy, structure and capability can best be aligned to support business growth. • EffectiveBrands partnered with the American Association of Advertisers (ANA) for the US, and the World Federation of Advertisers (WFA), Spencer Stuart, Forbes, MetrixLab and Adobe as global partners, and over 15 local advertising associations and marketing publications in the US, UK, Germany, The Netherlands, Belgium, France, Brazil, China, Singapore and Turkey. • The M2020 Advisory Board was selected to represent a cross section of B2B and B2C industries and also include leading semi-academics with strong global marketing leadership experience. • The M2020 research focused on identifying how best to align marketing strategy, structure, and capability to support business growth. We also looked at the CMO leadership skills required to most successfully lead the transition of the marketing function to 2020. • The M2020 survey and analysis leveraged benchmark questions from the 2007 ANA/Booz & Company Right to Win study as well as benchmark questions and the Drivers of Effective Global Brands framework from EffectiveBrands’ Leading Global Brands™ study that ran from 2002 to 2012. • Over 250 Chief Marketing Officers, marketing thought leaders and marketer’s peers worldwide gave in-depth vision interviews. 10,231 marketers and their peers from 92 countries participated in the 30 minute online quantitative study, resulting in 3,565 full survey completes.
131004 Marketing2020 ANA Masters of Marketing presentation
131004 Marketing2020 ANA Masters of Marketing presentation
Vermeer
Join Jeff Koll, Redbooth’s VP of Sales as he shares how Redbooth enables him to scale by creating an engaged sales team. Jeff will share how Redbooth accelerates sales team collaboration and solves complex business challenges.
Leading Growth: Accelerate Sales and Double Your Sales Team's Productivity wi...
Leading Growth: Accelerate Sales and Double Your Sales Team's Productivity wi...
Redbooth
BrightEdge Share15 - 30: Digital Elevation: Transformation - Woodson Martin
BrightEdge Share15 - 30: Digital Elevation: Transformation - Woodson Martin
BrightEdge Share15 - 30: Digital Elevation: Transformation - Woodson Martin
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Sirius decisionsc rownpeak presentation slides
Sirius decisionsc rownpeak presentation slides
#MarTechFest 2019 - Lisa Toner
#MarTechFest 2019 - Lisa Toner
HUGE and Digital Strategy
HUGE and Digital Strategy
How to land that first digital marketing job
How to land that first digital marketing job
Bad employee engagement kills customer experience [SXSW Panel Picker 2018]
Bad employee engagement kills customer experience [SXSW Panel Picker 2018]
Microsoft KPMG Roundtable Asset
Microsoft KPMG Roundtable Asset
Olivier Blanchard Presentation from SMIATL 2010
Olivier Blanchard Presentation from SMIATL 2010
Breakthrough Sales Productivity
Breakthrough Sales Productivity
Chicago User Group - Influitive
Chicago User Group - Influitive
Sample PR/Communications Dashboards
Sample PR/Communications Dashboards
What You Do For Your Business Online Matters - Part 2
What You Do For Your Business Online Matters - Part 2
SMX West 2016 - Search, Content and Digital Marketing Maturity Frameworks
SMX West 2016 - Search, Content and Digital Marketing Maturity Frameworks
Measuring social media as a complex, adaptive system, presented by Gerald Kane
Measuring social media as a complex, adaptive system, presented by Gerald Kane
PRO's under more pressure and undervalued
PRO's under more pressure and undervalued
131004 m2020 ana total presentation final as presented by msa
131004 m2020 ana total presentation final as presented by msa
Measurement in 2019
Measurement in 2019
October Measurement Hour -- Summit Recap Edition
October Measurement Hour -- Summit Recap Edition
131004 Marketing2020 ANA Masters of Marketing presentation
131004 Marketing2020 ANA Masters of Marketing presentation
Leading Growth: Accelerate Sales and Double Your Sales Team's Productivity wi...
Leading Growth: Accelerate Sales and Double Your Sales Team's Productivity wi...
BrightEdge Share15 - 30: Digital Elevation: Transformation - Woodson Martin
BrightEdge Share15 - 30: Digital Elevation: Transformation - Woodson Martin
En vedette
A look at the social media in Canada. A presention given by Guillaume Bouchard (NVI) at Search Engine Strategies, SES Toronto in June 9th 2009.
Social Media Do Big Companies Get It
Social Media Do Big Companies Get It
iProspect Canada
This conference was presented by Guillaume Bouchard : PPC beyond Search new ad formats, Display, Social during SES Chicago conference.
PPC beyond Search new ad formats, Display, Social at SES Chicago 2010
PPC beyond Search new ad formats, Display, Social at SES Chicago 2010
iProspect Canada
Managing SEO for a large web site isn’t for the faint of heart. You’ve got major technical challenges, such as dealing with content management systems, optimizing for thousands or millions of keywords, multiple domains, often in multiple countries, constantly changing content… and those don’t even factor in the major “people challenges” of training and managing diverse teams, dealing with competing stakeholders, placating meddling executives… and the beat(ing) goes on. In this session, our panel of experts have all wrestled with SEO for huge websites and won, and share their unique insights and battle scars.
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Quebec Specific Seo Issues. A presention gave by Guillaume Bouchard (NVI) at Search Engine Strategies, SES Toronto on June 9th 2009.
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iProspect Canada
After this session, audience members should (1) have a firm grasp on the fundamentals of onsite SEO, (2) understand the advantages of Facebook Connect, and (3) know what themes and plugins can help them implement these SEO and social features. Below is the slideshow, as well as all the link to the various Wordpress themes and plugins that I will discuss.
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iProspect Canada
As we enter 2016, we continue to experience the proliferation of mobility as more aspects of consumers lives become digitally, and particularly mobile enabled. This new reality is forcing retailers to adopt a new set of rules - a set of rules that put the consumer right at the heart of marketing strategies. Through actionable solutions and business cases, discover the rules retailers should adopt to become more precise in their targeting, more relevant to the point of engagement while also delivering greater value to consumers.
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How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)
iProspect Canada
In the next 3-5 years, we’ll see a radical integration of the banking and financial experience across physical and virtual environments. Customers will soon be able to search for financial products by image, voice, and gesture. See how you engage customers in these digital channels matters greatly.
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iProspect Canada
En vedette
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Social Media Do Big Companies Get It
Social Media Do Big Companies Get It
PPC beyond Search new ad formats, Display, Social at SES Chicago 2010
PPC beyond Search new ad formats, Display, Social at SES Chicago 2010
Industrial Strenght SEO
Industrial Strenght SEO
Quebec Specific Seo Issues
Quebec Specific Seo Issues
Optimizing Wordpress for Search & Social
Optimizing Wordpress for Search & Social
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)
Utilizing Digital Performance to Overcome Industry Challenges
Utilizing Digital Performance to Overcome Industry Challenges
Similaire à SMX East 2010 cm os
SES SF 2010 : Enterprise Level SEO by Guillaume Bouchard
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iProspect Canada
Follow along as I review a recent client case study where we tackled complex business problems and translated them into a scalable SEO strategy that drove a 290% increase in organic traffic.
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How to build a better strategic plan
How to build a better strategic plan
Chris Scafario
In this webinar, learn how new technologies and trends are transforming members’ expectations and what you need to do to keep them engaged on the web.
5 Keys to Association Website Success in 2015 (And beyond)
5 Keys to Association Website Success in 2015 (And beyond)
Informz
Search marketing continues to grow in importance as an advertising channel for businesses of all kinds. Even during the past 12 months, as the Great Recession has taken its toll on other advertising channels – from display to TV, and most decidedly to print – search advertising has continued to grow. As the paid search advertising market has grown and matured, the cost of entry for new players has increased, and for those who have been doing search for some time, the cost of being successful and driving optimal results from paid search continues to go up. The sophistication of the market requires constant investment. Advertisers have several choices as to how they choose to deal with building and maintaining their programs, each with different pros and cons: • Hire a search agency – according to Forrester Research, approximately 52% of companies elect to leverage agencies to do their paid search work, with that percentage increasing as more money is spent • Manage in-house – this is most common in retail and travel, as well as with small and mid-sized firms • Build-Operate-Transfer (BOT) – a hybrid model by which advertisers begin with an agency, with the intention of managing risk until the program can be brought in-house in order to manage costs more effectively The webcast will go through each model, as well as discuss the technology, skill sets, and processes needed to have a successful paid search program.
Effectively Managing Online Marketing Programs
Effectively Managing Online Marketing Programs
Aquent
Given at DeepSEOCon on Wednesday, September 8th, 2021 by Keith Goode, Sr. SEO Strategist at IBM. Scaling SEO and developing a strategy is difficult enough. Add 300,000 co-workers and an army of directors and executives competing for budget, priority and attention, and it becomes exponentially more difficult. Technical SEO at a large enterprise company isn’t as simple as running a technical audit and then handing a list over to an internal team to fix. There are limits on resources, tools and budget to contend with. Any problem requires a needs assessment, an evaluation on actual impact and any revenue losses before anyone will even consider talking to you. In addition to fixing technical issues that already exist, there’s a great need to avert additional crises due to CMS platform changes, site migrations, acquisitions, disposals, etc.. In this session, I’ll talk through the process of building taking a technical audit from awareness to implementation, along with the political hurdles in between. I’ll also provide insights on sizing and planning within an Agile environment.
Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021
Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021
Keith Goode
If you are a team of one responsible for SEO (and just about everything else digital), then this session is for you.
Small Teams, Big Ambitions | BrightEdge -Share 18 NYC
Small Teams, Big Ambitions | BrightEdge -Share 18 NYC
Karina Tama-Rutigliano
We’ve worked with Executives and IT leaders for over 30 years, and the single most common complaint we hear from them is their profound frustration with the lack of results and transparency from their never-ending IT investments. To add further complexity, the demand for digital products and services has made it increasingly difficult for organizations to make ongoing investments and balance the need for innovation with optimization. The latest data, combined from global enterprises, big consulting and research firms, makes the case that companies need to urgently act to address the digital disruption of their business and their related skills gaps. The data shows that 70% of digital business initiatives are likely to fail to deliver business growth, due to lack of business process and product innovation, as well as poor organizational adaptability. Poor governance and legacy product management processes to align business and IT initiatives, coupled with insufficient leadership engagement across the organization, are the main reason most companies are wasting money on IT. This thought paper speaks to these challenges and how optimizing both technology innovation and cross-organizational engagement will accelerate the positive business outcomes that organizations are looking to achieve especially in lieu of increasing digital disruption. Authors - Alex Adamopoulos and Bob Kantor
Optimizing Digital Business Outcomes
Optimizing Digital Business Outcomes
Bob Kantor
Abstract: In today's ever-changing environment, every business needs to deliver to its customers and stakeholders. Customers need the best value for money and convenience and Stakeholders need Return on their investment. Until business need, this cusp and ready to embrace the changes needed, would not be a successful business. This requires the utmost ability to respond to the changes in the environment. This requires business agility. Key Takeaways: 1. Why business agility is very crucial in today's environment? 2. How to be agile as a business 3. Role of technology in this agility 4. Common principles between Business Agility and Software Agility 5. Ingredients to business agility.
ANI | Business Agility Day @Gurugram | Are you a responsible Business | Dilje...
ANI | Business Agility Day @Gurugram | Are you a responsible Business | Dilje...
AgileNetwork
Presentation made in partnership with Sydney based accounting firm, Accru Felzer. A good sport as I managed to cover SEO, Investment, accounting without putting people to sleep on an early morning session in a cold winter day :P Big thanks to Sue and Rebecca (co-presenter) from Accru and Tina from the German-Australian chamber of commerce for their help and making this presentation happen.
Digital Marketing trends, SEO, Digital Marketing investment and ROI
Digital Marketing trends, SEO, Digital Marketing investment and ROI
In Marketing We Trust
Doniel Wilson presented at the PM Reston luncheon: Surviving the Shift. Agile and its Impact to your Future in Project Management.
Doniel Wilson Presents: Surviving the Shift. Agile and its Impact to your Fut...
Doniel Wilson Presents: Surviving the Shift. Agile and its Impact to your Fut...
Liana Underwood
Satish Kumar is an Enterprise Digital Marketing Consultant with over 10 years of experience in SEO, Content Marketing and Social Media. He is currently working with many Indian corporates by providing personalized Digital Strategy through his company Pyrite Technologies.
Enterprise SEO 2018 - How Corporates Run Digital Marketing Campaigns
Enterprise SEO 2018 - How Corporates Run Digital Marketing Campaigns
Pyrite Technologies Pvt. Ltd.
Jessica Bowman, founder of SEOinhouse.com, is a leader within the Search Engine Optimization (SEO) industry and a long-time advocate of in-house SEO. She is a well-known international speaker and moderator at SEO events that include: Search Engine Strategies, Search Marketing Expo and International Search Summit. She is also an industry columnist for publications such as Search Engine Watch and Search Engine Land. Audiences benefit from Jessicas knowledge of how to create a sustainable SEO strategy, how to take an SEO program to the next level and leverage existing company resources to produce the maximum return on SEO investment. For companies that are new to in-house SEO, Jessica and the team at SEOinhouse.com get SEO programs up and running quickly, systematically and profitably.
How to drive seo accountability across your organization
How to drive seo accountability across your organization
Johnny Russo
BrightEdge Share15 - S304: Scaling In-House – The Search Org Maturity Curve - Adam Souza
BrightEdge Share15 - S304: Scaling In-House – The Search Org Maturity Curve -...
BrightEdge Share15 - S304: Scaling In-House – The Search Org Maturity Curve -...
BrightEdge Technologies
Maximize your profits by converting traffic into customers.
How To Convert More Web Traffic Into Sales And Leads
How To Convert More Web Traffic Into Sales And Leads
Adam de Jong
In this months topic, we will review the foundations needed for your organisation and growth team to generate, evaluate and implement a sustainable growth process. In light of the global economic situation, we will also be reviewing some do’s and don’ts during a recession. It is our position here at Frost & Sullivan that with a solid CEO growth team and a growth process in place you can reduce your risk during uncertain economic times and even generate growth opportunities.
0901 The Growth Process
0901 The Growth Process
Alvin Chua
Convert your traffic. Create more leads and sales. In our FREE webinar, "How to Convert Traffic Into More Leads and Sales," National Positions CEO Bernard May shows you how to use your website to maximize your profits. You'll learn how to increase sales, reduce your acquisition costs and turn your website into an efficient, 24-hours salesman for your business.
How to Convert More Traffic Into Sales and Leads
How to Convert More Traffic Into Sales and Leads
National Positions
Webinar for September 2019 - Organisational Design and Strategy
Webinar for September 2019 - Organisational Design and Strategy
Webinar for September 2019 - Organisational Design and Strategy
The Digital Insurer
The Dream Team - Getting Involvement Above and Beyond Sales
The Dream Team - Getting Involvement Above and Beyond Sales
dreamforce2006
3D – CHOOSING YOUR ACCOUNTING SOFTWARE PROVIDER
3D – CHOOSING YOUR ACCOUNTING SOFTWARE PROVIDER
CFG
Similaire à SMX East 2010 cm os
(20)
SES SF 2010 : Enterprise Level SEO by Guillaume Bouchard
SES SF 2010 : Enterprise Level SEO by Guillaume Bouchard
Crafting an SEO Strategy That WORKS [Case Study]
Crafting an SEO Strategy That WORKS [Case Study]
How to build a better strategic plan
How to build a better strategic plan
5 Keys to Association Website Success in 2015 (And beyond)
5 Keys to Association Website Success in 2015 (And beyond)
Effectively Managing Online Marketing Programs
Effectively Managing Online Marketing Programs
Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021
Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021
Small Teams, Big Ambitions | BrightEdge -Share 18 NYC
Small Teams, Big Ambitions | BrightEdge -Share 18 NYC
Optimizing Digital Business Outcomes
Optimizing Digital Business Outcomes
ANI | Business Agility Day @Gurugram | Are you a responsible Business | Dilje...
ANI | Business Agility Day @Gurugram | Are you a responsible Business | Dilje...
Digital Marketing trends, SEO, Digital Marketing investment and ROI
Digital Marketing trends, SEO, Digital Marketing investment and ROI
Doniel Wilson Presents: Surviving the Shift. Agile and its Impact to your Fut...
Doniel Wilson Presents: Surviving the Shift. Agile and its Impact to your Fut...
Enterprise SEO 2018 - How Corporates Run Digital Marketing Campaigns
Enterprise SEO 2018 - How Corporates Run Digital Marketing Campaigns
How to drive seo accountability across your organization
How to drive seo accountability across your organization
BrightEdge Share15 - S304: Scaling In-House – The Search Org Maturity Curve -...
BrightEdge Share15 - S304: Scaling In-House – The Search Org Maturity Curve -...
How To Convert More Web Traffic Into Sales And Leads
How To Convert More Web Traffic Into Sales And Leads
0901 The Growth Process
0901 The Growth Process
How to Convert More Traffic Into Sales and Leads
How to Convert More Traffic Into Sales and Leads
Webinar for September 2019 - Organisational Design and Strategy
Webinar for September 2019 - Organisational Design and Strategy
The Dream Team - Getting Involvement Above and Beyond Sales
The Dream Team - Getting Involvement Above and Beyond Sales
3D – CHOOSING YOUR ACCOUNTING SOFTWARE PROVIDER
3D – CHOOSING YOUR ACCOUNTING SOFTWARE PROVIDER
Plus de iProspect Canada
Presented bu Guillaume Bouchard, CEO at iProspect Canada and Patrick Lee, Senior Digital Marketing Manager at Randstad
Infopresse Plateformes 2017 - Maximising the Value of Your Digital Content to...
Infopresse Plateformes 2017 - Maximising the Value of Your Digital Content to...
iProspect Canada
Lorsqu’une entité entreprend de produire son propre contenu, l’un des premiers défis est celui de l’acquisition d’auditoire. Quels sont les outils et partenariats à mettre en place afin de trouver ses premiers lecteurs? Une fois cette étape franchie, comment optimiser son contenu et le diffuser efficacement parmi l’infinité des plateformes sur le web? Guillaume Bouchard livrera des conseils pratiques afin comprendre comment toucher un auditoire à la fois large et pertinent.
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...
iProspect Canada
Chaque entreprise est à la recherche de la combinaison optimale de stratégies numériques qui générera un retour maximal selon ses contraintes et particularités propres. À travers différents cas pratiques, découvrez comment démontrer l’impact des campagnes en ligne sur la performance globale de l’entreprise, bien au-delà des résultats purement numériques.
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...
iProspect Canada
Maximizing Your Media Mileage with Performance Marketing
Maximising Your Media Mileage with Performance Marketing
Maximising Your Media Mileage with Performance Marketing
iProspect Canada
Le phénomène du blocage publicitaire a causé une crise existentielle à l’industrie de la publicité, plus encore à celle de l’édition de contenu. Si nous voulons stimuler un public à prêter attention aux messages de marketing, il faut faire preuve d’intelligence et de créativité. Les consommateurs sont de plus en plus informés, demandants et impatients. Ils rejettent en bloc toute forme de publicité intrusive nuisant à leur expérience. L’inbound marketing et ses disciplines (contenu natif, personnalisation, optimisation pour les moteurs de recherche, entre autres) s’avèrent des solutions de choix pour contrer le problème et leur offrir ce qu’ils veulent vraiment: une expérience adaptive, à valeur ajoutée et sans interruption. Cette conférence permettra de bien saisir l’impact des bloqueurs de publicité dans l’industrie actuelle. Elle offrira des solutions optionnelles efficaces pour faire passer votre message de marketing auprès de vos auditoires-clés.
L'impact des bloqueurs de publicité sur le média et les solutions
L'impact des bloqueurs de publicité sur le média et les solutions
iProspect Canada
Les organisations dans le commerce du détail sont en perpétuel état de transformation et le numérique ne fait qu’accélérer ces transformations. Les détaillants doivent apprendre à comprendre, guider, influencer et gérer ces transformations. Pour ce faire, ils doivent façonner leur organisation afin qu’elle puisse apprendre mieux et plus rapidement que la compétition. Alors que le marketing numérique donne désormais accès à une quantité infinie de données en temps réel, encore faut-il les bons outils, les bons processus et les bonnes personnes pour transformer ces données complexes en prises de décision éclairées. Guillaume Bouchard, chef de la direction d’iProspect Canada, la plus grande agence de performance numérique au pays, vous guidera vers les meilleurs moyens pour que toute votre organisation, en commençant par votre équipe marketing, apprenne à être performante.
RDV_DTAIL 2015 - Devenir performant dans le commerce de détail
RDV_DTAIL 2015 - Devenir performant dans le commerce de détail
iProspect Canada
Conversion Optimization is the process of continuously improving a website or landing page to create the most effective experience for new and recurring customers. However, implementing a conversion optimization process within your organization can be challenging. Here is how to fight the most common roadblocks.
Conversion Optimization: Fighting the Most Common Roadblocks
Conversion Optimization: Fighting the Most Common Roadblocks
iProspect Canada
Conférence donnée lors du Symposium de l'Association du Marketing Relationnel le 25 février dernier. Téléchargez l'étude complète ici : http://www.iprospect.com/amr
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignorer
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignorer
iProspect Canada
Présentation de Mary Montserrat-Howlett et Marie O'Neill à la Conférence Infopresse Marketing de contenu
Activer sa stratégie de contenu numérique grâce à une recette qui a fait ses ...
Activer sa stratégie de contenu numérique grâce à une recette qui a fait ses ...
iProspect Canada
Présenté par Benoît Chiasson, Vice-président, développement des affaires et Sonia Allard, Directrice, marketing de iProspect Canada lors du RDV Marketing 2014. Pour chaque entreprise, les consommateurs ne sont pas tous égaux. Certains, de par leur potentiel d’investissement ou d’influence, monopolisent davantage l’attention des marketers, qui se demandent comment obtenir leurs faveurs. Ces consommateurs d’intérêt sont dispersés dans trois générations : la génération Y, la génération X et les bébés-boomers. À partir d’une étude réalisée par iProspect, Benoît Chiasson et Sonia Allard présenteront ce qui distingue et rassemble ces trois générations quant à leurs valeurs, attitudes, intérêts, activités médias et sphères d’influence. L’objectif : établir une liste des meilleures pratiques à mettre en œuvre, convaincre ces consommateurs de choix, puis identifier les tactiques à éviter.
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...
iProspect Canada
Infopresse Performance Numérique 29 janvier 2014
Comment passer à l'ère du Search Experience Optimisation?
Comment passer à l'ère du Search Experience Optimisation?
iProspect Canada
Discover the evolution of Google's "not provided" situation, the reasons behind this change, the implications and, most importantly, find out what to do to adjust to the new situation.
Not Provided Situation
Not Provided Situation
iProspect Canada
La présentation de Maxime Gaudreau lors du SEMPO de septembre 2013.
SEO Mobile - Une Question de Contexte
SEO Mobile - Une Question de Contexte
iProspect Canada
Maxime Gaudreau, vice-président Innovation et performance numérique chez nvi nous présente comment bâtir une stratégie de contenu numérique durable en 6 étapes, afin d'assurer un maximum de visibilité numérique à son entreprise. Conférence présenté lors de la Journée Infopresse du 20 mars, "Marketing de contenu". http://www.nvisolutions.com/fr
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.
iProspect Canada
Le 6eme camp DoYouSEO tenu le 13 février 2013 chez nvi traite de l’anatomie d’une bonne landing page. Domenico Micheletti, notre expert UIUX a présenté quelques exemples et cas pratiques pour améliorer les taux de conversions.
Anatomie d'une bonne landing page
Anatomie d'une bonne landing page
iProspect Canada
Conférence de Guillaume Bouchard, président chez nvi, présentée à l'événement SUR LE WEB à Trois-Rivières, le 6 décembre 2012. Cette présentation aborde les sujets suivants: - La place du numérique dans le marketing mix - La performance numérique - Le référencement organique (SEO) - Le zoo de Google - La notoriété - Le référencement payant (PPC) - Cas pratiques
L’importance de la performance numérique au sein d’un marketing mix
L’importance de la performance numérique au sein d’un marketing mix
iProspect Canada
Avec les dernières mises à jour de Google Panda et Penguin, il est clair que le travail du référenceur implique, plus que jamais, une veille constante des annonces officielles ainsi que du fonctionnement même des résultats de recherche. Développer une culture du changement est donc essentiel. Cristian Oana propose ici des outils et des pratiques à mettre en place pour réagir rapidement et efficacement.
Utilisation des medias sociaux dans une strategie de SEO
Utilisation des medias sociaux dans une strategie de SEO
iProspect Canada
Maxime Gaudreau propose des tactiques simples et concrètes qui vous permettront de vous distinguer en investissant votre énergie et vos budgets pour un maximum d’impact.
Tourisme numérique: tirer son épingle du jeu dans une industrie de géants
Tourisme numérique: tirer son épingle du jeu dans une industrie de géants
iProspect Canada
Guillaume Bouchard's conference (PubCon2012) on the risks of social media proliferation without proper education and strategy. The talk aims to dispel the “hype” around social media—it’s a tool, not a miracle—by devaluing buzzwords, showcasing social media nightmares, and suggesting necessary precautions when integrating social media marketing into your company.
Social Media, Press Relations, & Brand Management
Social Media, Press Relations, & Brand Management
iProspect Canada
Présentation de Lydie Padilla, chef d'équipe SEO et social chez NVI, lors du DoYouSEO Camp #4 le 26 septembre 2012.
L’acquisition de liens, entre évolution et adaptation
L’acquisition de liens, entre évolution et adaptation
iProspect Canada
Plus de iProspect Canada
(20)
Infopresse Plateformes 2017 - Maximising the Value of Your Digital Content to...
Infopresse Plateformes 2017 - Maximising the Value of Your Digital Content to...
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...
Maximising Your Media Mileage with Performance Marketing
Maximising Your Media Mileage with Performance Marketing
L'impact des bloqueurs de publicité sur le média et les solutions
L'impact des bloqueurs de publicité sur le média et les solutions
RDV_DTAIL 2015 - Devenir performant dans le commerce de détail
RDV_DTAIL 2015 - Devenir performant dans le commerce de détail
Conversion Optimization: Fighting the Most Common Roadblocks
Conversion Optimization: Fighting the Most Common Roadblocks
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignorer
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignorer
Activer sa stratégie de contenu numérique grâce à une recette qui a fait ses ...
Activer sa stratégie de contenu numérique grâce à une recette qui a fait ses ...
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...
Comment passer à l'ère du Search Experience Optimisation?
Comment passer à l'ère du Search Experience Optimisation?
Not Provided Situation
Not Provided Situation
SEO Mobile - Une Question de Contexte
SEO Mobile - Une Question de Contexte
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.
Anatomie d'une bonne landing page
Anatomie d'une bonne landing page
L’importance de la performance numérique au sein d’un marketing mix
L’importance de la performance numérique au sein d’un marketing mix
Utilisation des medias sociaux dans une strategie de SEO
Utilisation des medias sociaux dans une strategie de SEO
Tourisme numérique: tirer son épingle du jeu dans une industrie de géants
Tourisme numérique: tirer son épingle du jeu dans une industrie de géants
Social Media, Press Relations, & Brand Management
Social Media, Press Relations, & Brand Management
L’acquisition de liens, entre évolution et adaptation
L’acquisition de liens, entre évolution et adaptation
SMX East 2010 cm os
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