Social Media Breakfast #6 Montreal 2011
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Social Media has turned the world of publishing on its head. In this session, we will explore how publishers can use SEO and Social Media tools to : (1) better promote their content, (2) grow and maintain their audiences, (3) refine their content strategy and (4) develop new revenue opportunities.
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Social Media Breakfast #6 Montreal 2011
- 1. Enterprise SEO for Social Publishers Social Media Breakfast Jan. 19, 2011
- 8. Page Titles
- 13. Excerpts
- 14. Static Content
- 22. Variety.com
- 25. The Public Park
- 34. User Data Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Locaiton X X X X X Social Graph X X X X X More X X X X
- 35. Facebook Connect
- 37. Facebook Connect
Notes de l'éditeur
- SEO & Social Media Roadmap for Online Publishers newspapers, bloggers, etc
- Want people to see your content Returns users Monetize that content – short-term and/or long-term
- Want people to see your content Returns users Monetize that content – short-term and/or long-term
- Acquisition: getting eye-balls on your content Conversion: making them into subscribers – preferably registered Retention: understanding who those users are and what content they’re consuming
- Indexation: all content is discoverable DP: SEs know where your content hierarchy belongs Restricted: not giving all you content away for “FREE” – you’re getting something in return
- Users don’t see these, only SEs Title: Main KWs to rank for Description: added KW density; descriptive call to action
- Tells SEs and Users what content is Browser bar browswer tab SERP title
- Elaborate on content for Ses CTA for users
- Index: Vast & Shallow – Widest appeal to your site’s target audience Categories: Topical KWs – e.g “business & finance news” Posts: Title different “Headline” Pages: About, Contact, etc…
- Actual “On Page” Challenge: Dynamic Content multi-category content Usability v.s. SEO
- 1) Title & Meta Descriptions non-duplicate SE results 2) Excerpts: difference between index/category pages and actual post 3) Start each page with something “special” 4) Block SEs from redundant content prevent confusion & penalties
- Full posts appear only on post page.
- H1 Tag Concise Page Title Paragraph Elaborate Meta-Description
- Categories = Core Taxonomy (need optimized Title & Meta) Tags = Ad Hoc (ever expanding) Navigation & Usability (don’t need optimized Title & Meta) Author Archives for multiple authors, have unique Titles, Descriptions, Bio, and Excerpts enabled Date Archives Navigation & Usability
- NoIndex: for pages/sections that have duplicate content NoFollow: for links to pages you don’t want indexed -- WP Admin, RSS, etc…
- With a Theme/Plugin, you can do it page by page. But if your don’t, ROBOTS.TXT Doesn’t keep out all bots!!!
- Up to 5 Clicks/day
- Audience: right social news site Content Strategy: reconciling branded content
- Single Login for FCF Personal User Data
- Create more content that users like Show Advertisers Demographics Proactively Target Advertisers Discover New Promotional Niches