The 2013 edition of the "Web Analytics Rendez-Vous", one of Europe's largest social event on Web Analytics, took place during the #vad.conext tradeshow in Lille on October 23rd, 2013. The "Web Analytics Rendez-Vous" aims to gather the Web Analytics community from the Lille-Kortrijk-Tournai Eurometropolis, as well as from surrounding cities (Antwerp, Brussels, Ghent, London and Paris). Our guest of honour was Matt Bailey, CEO of SiteLogic (USA) and co-author of "Internet Marketing : An Hour a Day", as well as a renowned speaker on Web Analytics. Matt Bailey keynoted on the following topics: 1. Visitor-based segmentation 2. Best segments for E-commerce analysis 3. Best attribution models 4. Calculating ROI with attribution 5. Cross-channel and cross-device attribution

1. Web Analytics Rendez-Vous
October 23rd, 2013

2. Bienvenue
Welkom
Welcome
#vad

3. Co-hosts
• Nicolas GIARD
President
CMD Nord
• Nicolas MALO
President
WALILLE

4. CMD Nord
• Founded in 1983
• Networking activities
for Direct Marketing
Professionals
• 400 members in France
• http://www.cercle-md.com

5. WALILLE
• Founded in 2009
• Cross-border networking for Digital
Analytics professionals & fans
• 300 members on Linkedin
• Social activities in the
Eurometropolis
• http://www.walille.com

6. WALILLE
• SAVE THE DATE
• November, 14th 2013: MeasureBowling in Villeneuve d’Ascq
• March 20-21st, 2014: Journées du Contenu Web

7. MeasureBowling
• 1st edition on June 6th, 2013
• 220 participants in 10 European cities
• 18 in Mouscron

8. MeasureBowling
• 17 cities in Europe
• European Prizes: best bowler, best nerdshirt
and door prizes

9. MeasureBowling
• For the Villeneuve d’Ascq event:
• Event starts at 7 PM (aperitive + diner)
• 1 game
• 5 prizes: best conversion, best bounce, best team, best
nerdshirt and door prize
• Special thanks to Olivier Guillaume for the organization and
auchan.fr for providing the prizes
• More info and registration -> http://www.walille.com

10. Journées du Contenu Web
• 2-day conference on writing, SEO and Web
Analytics on March 20th and March 21st,
2014 at Euratechnologies
• Looking for topics & speakers for a half-day
on Web Analytics
• Non-commercial content
• Ideas? Contact Carole Da Silva

11. Web Analytics Rendez-vous
• 5th year on the VAD tradeshow!
October 2009
October 2010
October 2011
October 2012

12. Web Analytics Rendez-vous
• Many thanks to:
• #vad.conext tradeshow team
• Partners, sponsors and exhibitors
• Matt Baley, Sitelogic

13. Matt Bailey
• President, SiteLogic USA
• Author, « Internet Marketing, an
Hour a Day »
• Instructor, Direct Marketing
Association
• Instructor, MarketMotive

14. Topics
• 5 Topics:
• Visitor-based segmentation
• Best segments for E-commerce analysis
• Best attribution models
• Calculating ROI with attribution
• Cross-channel and cross-device attribution

15. Topics
• For each topic
• 10-minute presentation
• 5-minute questions & answers
• First question -> 1 book

16. Where are you from?
• Nord-Pas-de-Calais Region
• Belgium
• Paris Region
• Rest of France
• Rest of Europe
• Rest of the World

17. Where do you work?
• Client-side
• Agency-side
• Other

18. Gigapero
• At 7 PM, let’s have a drink at the bar!

19. Gigapero
• Get your picture taken during the Gigapéro!
• Special thanks to:

20. Let’s go!