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Sous traiter son referencement à l etranger 2012

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SEO, Référencement, SEOCAMP Nantes 27 octobre 2012, BOITE2.com.
Présentation SEO CAMP "Sous-traiter son referencement à l etranger 2012"

Publié dans : Business
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Sous traiter son referencement à l etranger 2012

  1. 1. Sous-traiter sonréférencement àl’étranger 1
  2. 2. Lion Pigeon ou 2
  3. 3. Franck PARIENTIFondateur de BOITE2.com, Agence SEO à Paris, Miami et AntananarivoDirecteur des programmes de formation SEO à Supinfo University deSan Francisco à Shanghai.Professeur à Supinfo University ParisDirecteur des programmes de formation SEO à Madagascar University J’externalise presque tout 3
  4. 4. Comment être en 1ere position ? Vous réfléchissez à quoi faire Vous le faites faire par autrui Vous vérifiez que c’est bien fait Vous analysez ce qui rapporte 4
  5. 5. Faites de la veille Twitter Seomoz Seosphere BOITE2.com 5
  6. 6. Avantages de l’externalisation coût réduit et flexible 6
  7. 7. Qu’est-ce qu’on peut externaliser ? contenu sites liens réseaux sociaux Secrétariat Google suggest 7
  8. 8. Procédure à suivre pour uneexternalisation Cahier de charge Contrat Définir leur degré d’autonomie Utiliser Google drive et skype 8
  9. 9. Comment externaliserAmazon Mechanical Turk : Micro tacheOdesk et Elance : Mission précise avec un timingFreelance : Développement de projetBOITE2.com : Vos collègues virtuels 9
  10. 10. Procédure à suivre pour une externalisation Appel d’offre Choisir votre prestataire Etablir une relation de confiance Vérifiez Analysez votre ROI 10
  11. 11. Amazon Mechanical turk Un humain vous réalise une Tache intelligente HIT 11
  12. 12. Odesk et Elance : 1/3Site de recherche de consultants 12
  13. 13. Odesk et Elance 2/3 Publiervos besoins Chercher un consultant réputé 13
  14. 14. Odesk et Elance 3/3Paiement des heures travaillées seulement 14
  15. 15. FreelancePublier des offres au forfait 15
  16. 16. BOITE2.comVotre collègue virtuelle qui vous connaît pour Contenus Sites Liens Réseaux sociaux Call center 16
  17. 17. Externalisation du référencementMoins cherVous apprenez à managerEvitez les pièges du référencementUn expert pour chaque action 17
  18. 18. Google Drive 1/6 •Suite bureautique en ligne gratuite •Autorisation à modifier ou lire •Partage en temps réel 18
  19. 19. 19
  20. 20. Vérifiez L’ evolution de vos liens avec ahrefs.com L’analyse de votre site avec Piwik.org L’analyse de votre position avec ranks.fr 20
  21. 21. Externaliser ou pas Actions sensibles et personnelles Le budget Votre envie d’externaliser 21
  22. 22. Vous savez quoi faireVous avec le temps de tout faire ? Vous allez externalisez ? 22
  23. 23. A vous de travaillerDonnez votre point de vue sur boite2.com Venez en discuter en privé Posez des questions en public Faites le savoir 23
  24. 24. Soyez un LionFranck PARIENTI @FranckPARIENTI BOITE2.com @Boite2 24

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